History essay on: Heritage

Heritage refers to all the intangibles which have been preserved as well as acquired by the ancestors. It refers to a range of monuments, theme parks, inherited traditions, culture & objects, etc. The essential & of the much importance is that, heritage refers to variety of current action, meanings, & different types of behaviours which we draw out of them (Bob McKercher and Pamela S.Y. Ho, 2006).According to The International Council on Monuments and Sites (ICOMOS), heritage has been defined as tangible assets, such as historic places, encompassing landscapes, inborn as well as cultural environments, built environments, as well as includes certain intangible assets, which comprises of collected works from the history & prolonged various cultural practices, knowledge as well as various living experiences.

Heritage also refers to tangibles as well as in tangibles which include old memories, ideas, recipes, songs, language, traditional dances & many more elements which depicts the importance as well as the authenticity as to how the visitors interpret the same.

Heritage refers to what has been performed in the past & what it narrates regarding the past generations. All the theme parks, monuments which have been made in past speaks a lot about the previous generations & depicts a unique story which might happen in the near future (Bob McKercher and Pamela S.Y. Ho, 2006).Heritage refers to one of the most essential elements which represents and present where we live in & also represents the future which we want to build in the near future.

This particular essay takes into consideration how the two heritage sites i.e. The Great Wall of China & Mapungubwe Cultural Landscape, South Africa are different. Both the sites have been recognized as the World Heritage Sites. This report would also take into consideration the various issues of authenticity arising as to how the heritage is being interpreted by the tourists. This essay also talks about the overall experience of the visitors when they visit the two theme parks mentioned above (Bob McKercher and Pamela S.Y. Ho, 2006).

Heritage refers to a medium where each & every individual is linked in the similar culture, reflecting the means of economic development (Bob McKercher and Pamela S.Y. Ho, 2006).The Great Wall of China, situated in the Northern China is made up of series of stones as well as Earthen fortifications. The majority of the Chinese population is inclined towards such archaeological sites & are also acquainted with the techniques being used to make such kind of buildings. The Great Wall of China has been regarded as the longest man-made structure in the world.     Though, it only comprises of various blocks of stones but, still most of the visitors come to visit this particular heritage site in order to admire beauty & the man’s creation in this world (Michael, 2001).

The Mapungubwe Cultural Landscape, South Africa refers to one of the cultural heritage sites in Africa. It refers to a type of landscape which is being loved by all kind of individuals belonging to various age groups. The park though has limited facilities but, still the tourist can visit the site & enjoy the privately owned facilities in the neighbouring area.

The cultural tourism prevails due to a simple reason as the number of tourists are increasing year by year & the visitors are either willing to practice as well as understand the places, explore the various kinds of traditions, culture which are prevalent in the other parts of the world in order to have an increased admittance to the various global customs, which could be seen in the various locations, theme parks as well as the monuments designed in a particular region (Kotler, Adam, Brown, & Amstrong, 2003).Moreover, the difference in the cultures occurs due to the heritage, culture which is being used in a particular region. The cultural tourism could be referred to as a phenomenon due to which the cultures have been appreciated.

The two places of attraction are the two most well know places which attract huge number of visitors from all across the world. This shows that the increase in the number of tourists in the above two places mentioned has been due to the fact that the people try to link themselves with the heritage, culture of both the places (Bob McKercher and Pamela S.Y. Ho, 2006).

The cultural sightseeing artefact represents the minor magnetism for the large number of the so called ‘cultural tourists’ which come to visit the places from all across the globe (Bob McKercher and Pamela S.Y. Ho, 2006).

The visitors and the tourists, who come to visit the heritage sites at China & South Africa, for the recreational as well as entertaining purposes, come to these sites in order to learn about the destinations culture, heritage.

The cultural heritage is undisputed as it depends upon region to region. How things were portrayed in the past & how well the things would be taken up in the present as well as in the future. It should be seen that, both the cultures would be different in some aspects but would also portray certain amount of authenticity (Bob McKercher & Pamela S.Y. Ho, 2006).

According to Kotler, Adam, Brown, & Amstrong (2003), authenticity means that – “something which is used to make people understand that the thing is not imitated or copied, but describes”.

In the above case, the meaning of authenticity would be taken in this regards that all the theme parks that are being designed, constructed have something special to communicate & has a deep meaning attached to it. It should be believed that it is purely original & not copied or imitated. It gives a feel of the cultural heritage attached to it (Bob McKercher & Pamela S.Y. Ho, 2006).

One of the most important elements of the heritage tourism refers to the authenticity. It is one of the basic, essential principle which helps in the development of the tourism. Most of the people believe that the quality of the heritage tourism depends upon its authenticity.Products offered by the heritage tourism i.e. in this case the heritage sites could be defined as authentic or unauthentic relying upon whether these archaeological sites would be able to attract more number of customers according to its culture, tradition & heritage.

According to Bob McKercher & Pamela S.Y. Ho (2006) – “The tourism objects, sites, people as well as the images do not only refer to contemporaneous productions. Rather than, it refers to as a signifiers of past events, epochs, or ways of life. In this way, authenticity is equated as original.

The visitors or the tourists interpret the heritage, the cultural tourism in a positive sense. They think that it is one of the easiest ways of reviving as well as to imbibe the cultural heritage in them. The visual representation would give them a fair idea regarding their culture as well as the heritage prevalent on that particular region (Bob McKercher & Pamela S.Y. Ho, 2006).

It is regarded as a global experience. This gives a positive feeling in the heart & soul of the tourists, as they would be able to recapitulate the moments their forefathers enjoyed in the past & have a feeling which makes it really important for the travellers to know what they should expect as well as experience in the future years to come (Bob McKercher & Pamela S.Y. Ho, 2006).

As mentioned above regarding the authenticity of the heritage sites, it has been concluded that the visitors travelling in such type of the heritage sites (monuments), have realised that, they should visits such kind of places in near future also. Cultural heritage & tourism have been on a peak in the recent years (Kotler, Adam, Brown, & Amstrong, 2003).The travellers also interpret the heritage in such a manner which would help them to learn, explore new things. Gain new knowledge which they could share with their children, colleagues, etc. This would also help them to meet the requirements as well as meet up with the greater opportunities; interpret & have greater guidance for the future (Bob McKercher & Pamela S.Y. Ho, 2006).

The overall experience of the visitors as well as the travellers is discrete in certain attributes. There have been effective experiences which have lead to an urge to travel more explore ore & hence learn more about the cultural as well as the heritage sites (Bob McKercher & Pamela S.Y. Ho, 2006).

There have been various experiences which have lead to the visitors as well as the travellers to share them with everyone around. They call them as their hidden moments or the memorable experiences which they would cherish in the future years (Bob McKercher & Pamela S.Y. Ho, 2006).

Tourism heritage brings lot of tourist attraction which motivates the visitors to come to the theme parks & enjoy with their family, friends. Both the theme parks represent different culture & different aspect of the heritage (Bob McKercher & Pamela S.Y. Ho, 2006).

Different generations have different meanings to come & visit the above mentioned theme parks. In order to attract more number of visitors or tourists, the tourism industry should take into consideration the attitudes, personality their tourist possesses, which would help in the proper market segmentation of the industry. This would benefit the tourism industry in the long run to target a specific group of people (Bob McKercher & Pamela S.Y. Ho, 2006).

This essay focused mainly upon what is heritage, how it links everybody into one bond. Though, the two heritage sites The Great Wall of China, China & Mapungubwe Cultural Landscape, and South Africa are entirely different but attract more number of visitors towards it (Kotler, Adam, Brown, & Amstrong, 2003).There are several reasons as to why an individual gets motivated in order to visit the two heritage sites mentioned above. There are various theories in this context. First of all, according to Gray, one of the basic trait of the human nature is to leave the things & go out at the various exciting cultural places, heritage sites, etc. The Great Wall of China & Mapungubwe Cultural Landscape, have given various reasons to the visitors to visit these places sit & relax (Kotler, Adam, Brown, & Amstrong, 2003).

The Cultural landscape refers to as one of the biggest free standing structures occupied by grasslands all across. The theory given by Gray is well linked with the cultural landscape as it gives various opportunities to the visitors as well as the tourists to relax, dine, and enjoy the soothness, wild life of the Mapungubwe Cultural Landscape (Kotler, Adam, Brown, & Amstrong, 2003).

In order to motivate a tourist or a visitor to visit a particular heritage site, the tourism manager should have a fair understanding regarding the behaviour of visitors & then adopt significant marketing as well as certain promotional strategies.

For example, in many cases the heritage sites such as The Great Wall of China & Mapungubwe Cultural Landscape have set certain goals i.e. to attract an average number of visitors to the heritage spot in order to generate more number of visitors. Therefore, According to Kotler, Adam, Brown, & Amstrong, (2003) stated that a tourist attraction’s competitiveness implies its ability to compete for profitability with rivals and as for most tourist attractions. The profitability relies partly on the attractiveness of environmental resources.

Despite the fact that to be unbeaten in approaching the consumer in the future, marketers essentially need to understand their markets and potential consumer, thus it could be done by understand consumer behavior. The attributes of the buyer behavior which includes needs, motivation, personality, perception, as well as learning and memory will further stresses to show more understanding to the contemporary tourism industry (Kotler, Adam, Brown, & Amstrong,  2003).

The travellers also interpret the heritage in such a manner which would help them to learn, explore new things. Gain new knowledge which they could share with their children, colleagues, etc. This would also help them to meet the requirements as well as meet up with the greater opportunities; interpret & have greater guidance for the future (Bob McKercher & Pamela S.Y. Ho, 2006).

The overall experience of the visitors as well as the travellers is discrete in certain attributes. There have been effective experiences which have lead to an urge to travel more explore ore & hence learn more about the cultural as well as the heritage sites (Bob McKercher & Pamela S.Y. Ho, 2006).

There have been various experiences which have lead to the visitors as well as the travellers to share them with everyone around. They call them as their hidden moments or the memorable experiences which they would cherish in the future years (Bob McKercher & Pamela S.Y. Ho, 2006).Tourism heritage brings lot of tourist attraction which motivates the visitors to come to these heritage sites & enjoy with their family, friends. Both the sites represent different culture & different aspect of the heritage (Bob McKercher & Pamela S.Y. Ho, 2006).

Different generations have different meanings to come & visit the above mentioned heritage sites. In order to attract more number of visitors or tourists, the tourism industry should take into consideration the attitudes, personality their tourist possesses, which would help in the proper market segmentation of the industry. This would benefit the tourism industry in the long run to target a specific group of people (Bob McKercher & Pamela S.Y. Ho, 2006).

This essay focused mainly upon what is heritage, how it links everybody into one bond. The two heritage sites mentioned above The Great Wall of China, China & Mapungubwe Cultural Landscape, and South Africa are different but in their product offerings but do not lead to any type of misconception (Bob McKercher and Pamela S.Y. Ho, 2006).

Thus, it could be concluded by saying that heritage is something which should be imbibed in the individual from day one (when the baby is born). It refers to the intangible assets which are their & communicates a lot regarding a particular region or a country.

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