Question:
Discuss about forbidden city coffee shop replaces starbucks and starbucks shuts down controversial coffeehouse in China’s forbidden city?
Answer:
Forbidden City coffee shop replaces Starbucks:
A famous coffee shop opened in the centre of the Chinese imperial palace. Starbucks café was closed out due to public protest. The channel was inaugurated in 2000 prompting a media reaction so harsh that museum officers considered cancelling its lease after a couple of months. The Campaign for the closure began when television anchor complained that Chinese culture is trampled. According to China Daily, the Forbidden City Café serves Chinese tea and coffee along with wooden chairs and tables with pictures depicting Chinese culture (Reuters, 2016).
Starbucks shuts down Controversial Coffeehouse in China’s Forbidden City:
As per Woon, the decision taken was a very amiable decision. He further said that many options were, however, not to continue the Starbucks was the most delightful one. Woon said that the palace officials made the verdict after visiting US sites such as parks and other commercial parks seeing that they require operating under their brand name. Starbucks Chairman, Howard Schultz told that China as one of the growing markets. Starbucks was a accepted potential spot for fortress visitors but attracted censure from the start. Chenggang, a newscaster for China Central Television English, language direct, guided protests. Starbucks attendance was undermining the Forbidden City’s peace and was trampling Chinese culture (Fox News, 2007).
Reference List:
Fox News,. (2007). Starbucks Closes Controversial Coffeehouse in China’s Forbidden City | Fox News. Retrieved 4 February 2016, from http://www.foxnews.com/story/2007/07/14/starbucks-closes-controversial-coffeehouse-in-china-forbidden-city.html
Reuters, (2016). Forbidden City coffee shop replaces Starbucks. Retrieved 4 February 2016, from http://www.reuters.com/article/us-china-starbucks-idUSHAR44723720070924
