Ethical Problems in International Marketing
One of the most important questions i.e. what is correct leads to high levels of dilemma in case of the Asian markets. With respect to a country, various ethical standards have not been defined in the most appropriate manner. Ethical as well as social issues within the Asian markets have been on rise (Cateora & Graham, 2005). Problems with respect of ethics, etc have led to the creation of one of the most complex markets as the result or the judgment with respect to the same is entirely different. Hence, it has been noticed that rights on one country might be completely abrupt in one country & could be acceptable in another.
After examining the various ethical issues, frameworks, standards, etc it has been seen that all the countries would not accept the ethical norms which have been relied upon for the past many years. Some of the most basic values or norms could be used in order to evaluate the various international issues. Violation of the same would be regarded as ethical problems.
After reading the various literatures on the various issues involved in international marketing would be to involve the different sub-disciplines such as purchasing management, marketing, retail management, advertising, industrial marketing, etc. Most of the studies have been relating to the various international ethics. This aspect has been rendered to as one of the most crucial concepts to be taken into consideration (Cateora & Graham, 2005).
Small scale bribery: The first ethical & social issue involved within the global market of Asia would be terms of bribery. This means that either a portion of the total amount of the project would be offered to the personal involve in the transaction. The major advantage of the same would be to get the things completed on time or before the completion date, etc. These are also known as kickbacks, grease payments, etc.
Þ Large scale bribery: This refers to the second type of issue involved within the global markets in Asia. This means that either a hefty or a handsome amount would be offered which would violate the laws of the specified country. This would be designed which would help in order to influence the policy.
Þ Entertainment: This would include various types of gifts whether in physical or intangible terms. Some of the gifts which could be offered would be call girls, expensive gifts, opportunity to travel all across the globe, etc. This would increase the pace with which the work would be completed.
Þ Pricing: Using the unfair trade pricing along with differentiated pricing practices would lead to high levels of social as well as ethical issues within the Asia. The buyer would be required to write an invoice which would consist of higher price as compared to the actual price listed (Cateora & Graham, 2005).
Þ Technology: This would include various technology as well as products which are banned to be used within the home country.
Þ Tax Evasion Practices – used specifically to evade tax such as transfer pricing (i.e., where prices paid between affiliates and/or parent company adjusted to affect profit allocation) including the use of tax havens, where any profit made is in low tax jurisdiction, adjusted interest payments on intra-firm loans, questionable management and service fees charged between affiliates and /or the parent company (Armstrong, 1992).
Þ Use of illegal Activities: Use of illegal activities such as polluting the environment, copying the patents, copyrights, bad working conditions, issues in trademarks, etc. would be one of the ethical & social issues (Cateora & Graham, 2005).
Þ Commissions to the channel members: This refers to one of the major ethical & social issues. High commissions to the channel members such as importers, middlemen, distributors, consultants, dealers, etc would be highly questionable.
Þ Difference amongst the various cultures: The differences amongst the various cultures might lead to high levels of misunderstandings. These misunderstandings would lead to problems in relation to the transaction process. High amount of bribes would be practiced in order to get the things done in the Asian market (Cateora & Graham, 2005).
Þ Political affairs: The last ethical & social issues within the global market in Asia would refer to the involvement in the various political affairs. While relating the various marketing as well as political activities, the various aspects shall be taken into consideration. The political influence in case of the MNC’s while involved in the various marketing activities should be taken in to consideration (Cateora & Graham, 2005).
Some of the cultural diversity considerations for the company i.e. XYZ should be taken into consideration in order to establish the offices in Asia have been discussed in this portion of the assignment.
XYZ Construction Inc. has believed to expand its operation in the Asian market with the announcement of IPO. This would help in order to enhance the overall productivity of the company (Cateora & Graham, 2005). Therefore, the construction company needs to have a well knowledge regarding the different cultures applicable within the Asian market. Though managing the Asian diversity could be rendered to as one of most complex tasks but this would help in order to practice effective as well as efficient means of business (Armstrong, 1992). Understanding of the Asian market would help in order to put more focus upon the verbal traits. This would help in order to create a clear picture as well as formulate a team of the same.
The following cultural diversities should be kept in mind. They are as under:
Þ Cultural Diversity in the Asian Region
i. Ethnicity
ii. General differences
iii. Religion
iv. Region
v. Language
Þ Various assumptions in case of the Asian Regions
i. Stereotype thinking
ii. Latest or upcoming trends in the Asian regions
iii. Change in the cultural identities
Þ Evaluation & assessment of the various cultural concepts with the countries such as:
i. Japan
ii. Singapore
iii. Korea
iv. Others
Þ Various impacts of the management issues in the Asian countries
i. Adoption of the various styles of leadership
ii. Levels of creativity used
iii. Integrity & work ethics followed in the Asian Countries
Þ Yardstick to measure the effectiveness globally
Þ Effective strategies to be used in Asian countries
i. Learning organization
ii. Competent workforce
iii. Value the polarities
Þ Various challenges to be addressed in case of the Asian market
i. Proper feedback
ii. Motivational level
iii. Collaboration between the various regions involved.
If you want Law management Assignment Help study samples to help you write professional custom essay’s and essay writing help.
Receive assured help from our talented and expert writers! Did you buy assignment and assignment writing services from our experts in a very affordable price.
To get more information, please contact us or visit www.myassignmenthelp.Com
