Establishment of Personal Work Goal
The establishment of personal work goal is very much essential in order to achieve success in the organisation. Such establishment would lead to the achievement of huge success and ultimately leads to the achievement of the organizational goals in the most effective manner. At Vodafone, the specific priority work goal has been to reduce the major problem of attrition rate that has been faced by the company over a longer period of time. High attrition rate has been the problem for majority of the companies. This has mainly been occurring because of the huge opportunities available to the employees because of the availability of better jobs. The employees are getting better and better jobs, which results into huge attrition rates of the employees and it became a major problem for the companies to conduct their operations effectively. The attrition rate implies the rate at which the employees leave the organization. In simple words, it implies the employee turnover rate (Attrition Rate, 2007). Such rates can be easily calculated through a well defined rate. It is presented below:
Attrition Rate = (No. of employees who left in the year / average employees in the year) x 100. (Attrition Rate, 2007).
As an HR manager, the specific goal has been to retain the talented employees of the Vodafone Company, where such rate has been extremely high. It has primarily been the responsibility of the HR manager of the organisation to retain the talented pool of employees so that the organisational goal can be achieved effectively. Hence, the priority at the Vodafone Company has been to try every possible means to retain its existing employees and reduce the major problem of high attrition rate as faced by the company. There are various ways through which the existing employees of the organisation can be retained effectively. Some of these ways includes rewards, motivations to employees etc. However, there tools of retaining employees are not always applicable, as there are various employees who are concerned with pay, promotion and other forms of recognition such as awards, certificates etc. As a result, such kinds of employees need to be treated in a different manner, so that a good retention rate can be ensured. However, being an HR manager in Vodafone, the goal has been to solve the problem of high attrition rate, faced by the organisation (Cole).Objective: As the goal has been to reduce the attrition rate in Vodafone Company, the objective is to identify the major reason that leads to such an higher attrition rate in the organisation.
In order to effectively define the goal, the application of SMART principle has been considered to be effective. As per this principle, the goal has been defined below:
- Specific: The specific aspect implies the clear specification of the goal. In relation to the given case, the specific goal has been to achieve reduction in the attrition rate at Vodafone Company.
- Measurable: The measurable aspect has also been an important aspect, which indicates that the goal should be quantified, so that it can easily be measured. In the given case, the goal has been to reduce the attrition rate of the company from 20% to 15%.
- Achievable: The goal should have realistic characteristic so that it can be achieved. As such, it is quite possible to achieve reduction in the attrition rate of employees during a period of three months by formulating various strategies. Such achievement can be possible by seeking help from the various other departments of the organisation such as Finance, Marketing etc.
- Relevant: The goal should be relevant enough to the problem that needs to be handled. In the given case, as the Vodafone Company is facing the problem of higher attrition rate, the achievement of reduction such rate would contribute towards the creation of efficiency in the entire organisation.
- Time Frame: Time frame implies the time needed to achieve the goal. In the given case, a time period of three months have been taken to reduce the rate of attrition of the organisation.Congruence with Vodafone’s Mission: The goal as adopted to achieve reduction in the attrition rate is quite effective in meeting the organisational mission. As the organisational mission has been to enrich its customer’s life through the unique power of mobile communication, it has been essential for the company to achieve success in the high attrition rate that persists in the organisation (Mission & Vision, 2011). This is because, the talented employees of the organisation helps in enhancing the customer’s experience and this can only be possible by retaining such pool of talented employees in the organisation. Thus, the achievement of reduction in the attrition rate would contribute towards the achievement of organisational goal.
Setting Work Priorities
The achievement of goal in an effective manner would require various steps to be followed. There are various actions that need to be undertaken and that to in a proper order, so that the reduction in the attrition rate can be possible. The first major step that needs to be undertaken is to identify the major reason that lead to the higher attrition rate in the organisation. There could be various reasons that might lead to the increasing attrition rates ranging from higher studies, natural reasons retirement and death, ignorance of the principle of right person at right job to better opportunities in other organisation. After the identification of the major reason for such problem, the next step is to take action. The action that needs to be taken for retaining employees in the organisation is to hire right person at the right job. This is very much essential, as most of the employees leave an organisation because they are not given their desired profile in which they have good skills. Secondly, the employees should also be given sufficient authority so that they can take important decisions and feels themselves highly valued by the organisation. Thirdly, the employees should be made realized about their importance for the organisation in achieving its ultimate goal. In addition to this, the organisation should also make necessary arrangements for the career planning of its employees so that they have the chance to get promoted within the organisation. All these steps will definitely leads to reduction in the rate of attrition at Vodafone Company and help it in achieving its ultimate mission (Employee Retention Strategies, 2007).
In order to perform all these actions, there are various resources that are being needed. The most important resource is the support from the various other departments of the organisation such as marketing, finance etc. Secondly, sufficient funds would also be required so that the career planning of the employees can be performed and they would also be given an opportunity to improve their standard within the organisation in terms of promotions. The time needed to perform all these activities is around three months. Within the period of three months, the implementation of all these actions can be possible. In response to this, the principle of PARTS has also been applied which is as follows:
- Priorities: Priorities implies giving first chance to those tasks that are essential to be performed. In the given case, the priority should be to identify the major reasons that lead to higher attrition rate in the organisation. This would help in taking appropriate action immediately.
- Actions: Action implies the performance of activities in practice. The identification of the reason would allow for sufficient scope to take immediate actions. For instance, the employee dissatisfaction because of improper placement in the organisation is the major reason for such a high attrition rate. In this case, the action should be to place right person at the right job.
- Resources: The identification of resources is very much essential. In the given case, the most important resources for the organisation includes the information from other departments of the organisation, finance etc.
- Timelines: The time set for reducing the level of attrition rates in the organisation is three months. Within this period, all the necessary steps have to be taken.
- Sequences: All the actions necessary to solve the problem of higher attrition rate should be undertaken in a sequential manner, so that the achievement of reduction in such rate could be possible.
Maintaining Professional Competence
The methods of goal achievement such as rewards and motivation to employees and also the work priorities have been effective enough in developing and maintaining the professional competence within the organisation. As an HR manager in the organisation, the job has been to solve the HR related problems and higher attrition rate is one such issue that needs to be solved by the HR manager of the organisation. The methods as selected and also the decision to prioritise the work have been effective in solving the problem of higher attrition rate in the organisation. In this way, the maintenance of the professional competence within the organisation has been achieved by solving the most vulnerable problem as faced by the company. The maintenance of work-life commitments is very much essential in this complex business environment to survive. The ways in which such commitment is being maintained is by keeping focus on the major goals of the workplace that has to be achieved. In addition to the work related goals, the personal commitment is also important to be performed. As such, the congruence between both of them has been achieved by showing equal dedication towards both. At the work place, the goal has always been to undertake those tasks that lead to the achievement the organisational goal and not the personal goals. In this way, a balance has been maintained between the work-life commitments (Torun, 2007).
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