English Assignment help on : GRP Pvt Ltd.
Executive Summary
With the effect of Globalization and Liberalization, it is seen that a lot of new companies have been set up. Some are mainly into all sorts of products which are pertaining to the daily consumer perishables. The main motive for the company is to suffice the local demand of pipes for water treatment to households and also to bring about a sea change in operations in our country. Water supply is a major issue and not many manufacturers are their in this type of industry. Our pipes would mainly have quality and the pressure to handle any sort of volumes of water at any pint of time.
Introduction
Company GRP Pvt Ltd.
Product GRP Pipes
The most important and unique advantage of our product is that we are using a new technology named GRE which is named as Glass reinforced Epoxy pipes for our pipes. These sort of pipes would mainly be made with the help of SEPMA technology from France. The main advantages of such kinds of pipes are that it is non rust able and would be able to withstand for longer amount of time. Our new technology pipe would mainly be used for water transportation and also can be used for oil and gas transportation in the country. Our country has a lot of oil projects which are being lined up and our pipes can be used for such kinds of technological work. Our pipes can also be used for Water treatment projects and Sewage treatment projects. The main advantage of such pipes is that it can withstand a maximum of 250 bars of pressure and thus would be globally accepted at all forms. We just need to introduce our technology to the world and there would be a sea of offers which can and would come to us in the future course of time. Since there are lots of competitors are there who all are coming up with new technologies and that is going to be more challenging for our product to place in the market. Although the product is from long time but this time we have used a new technology to just make a new value addition in the product and it will also help in advertising strategy to come up with new and unique technology and it will create a positive impression to the client’s perception.
Users Involved
The main users that would be involved would be oil and gas producers. Shell, PDO, BT would mainly become our principle buyers and contractors. They mainly bring out oil and gas from onshore and their offshore applications and thus, it would be them who would mainly be benefited and they should be the principle users for our product. Thus, we must ensure that we are able to plan out our strategies in such a way the they are able to view our products and bring out the best from it. Apart from it, other main users that would mainly be involved would be Water treatment plant people and other small manufactures who are mainly using desalinations plants and projects at small and large scale. Thus, we have to ensure that all people who are in the list of probable’s be given good presentation of our products in advance and they should mainly have a good feel for our products and services. We would also like to include EPC contracting work which again would be a plus point to our company. These sort of services would bring in a lot of good will and support and we also have to bring in business from such type of activity work. Now we understand as to who all are in our end user lost and who all people we have to trace so that we can get good business in the coming days. Necessary efforts and arrangements have to be made and there should be god team work in our activities o that god business is achieved and there are good revenues to support our claim.
Target Market
The main target market is the oil and gas sector people and the water manufacturers who are the main end clients. They are the main target audiences and they should be given full weight age. We have to ensure that such kind of people is targeted and they are given full credit for it. Apart from it, other main users that would mainly be involved would be Water treatment plant people and other small manufactures who are mainly suing desalinations plants and projects at small and large scale. Thus, we have to ensure that all people who are in the list of probable’s be given good presentation of our products’ in advance and they should mainly have a good feel for our products’ and services. We would also like to include EPC contracting work which again would be a plus point to our company. These sort of services would bring in a lot of good will and support and we also have to bring in business from such type of activity work. Thus the main target audience in this case would be the business customers and we have to ensure that these people be made fully aware of our products and services. This can only be done with the help of proper mechanism which are related to proper marketing in the above said areas.
Substitute Products
As far as substitute products are concerned, there are a lot many of them. We have PVC pipes which are also being used for the same application. HDPE pipes are also being used for the same sort of application and are also well suited for WTP and STP projects in and around the country. DI and CS pipes are also being used up for the same stuff and thus we have to make sure that there is proper marketing that is being done so as to publicize our products in the best possible way and manner. We also have to get a lot of competitive knowledge about other industries which are working in the same filed and we have to market ourselves in the best possible manner in the same case. Our main strength is the tensile strength and make up of our product. It’s a new technology and is also being time tested in the rest of the world. We have to concentrate on it and bring out some concrete measures so that we being a lot of success to our companies. The substitute products should be given less leverage and we must ensure that our product is being given the top priority. CS, DI, HDPE etc pipes are being used for the application and also would become a good substitute but the main reason why people should buy our products would be the cost and the competitive advantage that we are having. The bar strength would be good and there would also able a lot of positivity’s in the coming days.
Marketing Strategies
The marketing was done on perfection basic and it was the best way why the company rose to such great heights. No person was spared from the marketing of the product. The 4 p of marketing was use to perfection and it made life look simpler and better for all the people. The product p was well known now to all and thus, it was the case of attraction for all the new comers. The place was all over the world. Aggressive selling tactics was introduced by the marketing division of GRP pipes and soon there was good report of sale from all parts of the world. Good inactive sachems coupled with good marketing made life simpler for GRP pipes.
The price was not a factor of considerate for many as people were willing to spend some money on the product. People knew that they any ways have to buy it as it was one of the bet available chocolates in the world and thus it never say any kind of problems for anybody. The promotion of physical distribution was done to perfection and thus, it was never a subject matter of concern. The company set up their base in all countries where ever it entered and thus, their production base was made in such a way that all people can get the products on time. Demand was mainly seen estimated well in advance and thus, all these things and parameters were kept in good touch s that there is best fitment for all kind of problems and solutions are there.The only problem that GRP pipes thought would make them worry was the production. Since, it is mainly a perishable product thus the company had to ensure that there is no problem with any one while talking away the product. There was quite some recalls in the early days and in the year 1996 there was significant recalls that were being made. The consumers mainly reported that there were worms that were being found in the chocolate. This was the troublesome period for GRP pipes but after good investments and through knowledge it came to know that it was just a simple role.
Marketing Plan- 4 Ps
Product: Our main products are GRP pipes. The main quality of such pipes is its bar strength and the testing and certifications that are being involved with the product. The application of the product is also another major strength and we must ensure that the components of the product be brought in light. The main components are Glass fiber, Epoxy and fiber glass. We also use the latest technology named as SEPMA which brings in more strength to our
product. This is an industrial product and mostly being used by the oil and gas industries for their resource or finished product distribution to various retailers of their branches. This is one of the most demanding products in the oil industries. So it is quite effective to have this new technological feature in the product, this is working as add on benefit for us to place our product in the market and to cut the competition.
Price: The price of our products stands very competitive in terms of the other substitute which is available in the industry. If we take the whole of the market as compared to CI and DS pipes, we are well below their pricing and also we make sure that there is enough strength in our product. Thus if we take the whole of EPC contracting work, our process would be less low than that of others. To give the best quality product at the minimal cost is our focus. That is what the company is doing and we believe in client happiness and client creation rather than just focusing on profit maximization. Wealth maximization is our main goal and we are doing the same by keeping the prices on minimal profit margin.
Place: The whole manufacturing is done in the coastal area so that shipment of it can be done easily without any sort of problem. Land transport and water transport should not be problem to any one of them. That will again help us in decreasing the cost of transportation for the resources as well as for the finished goods to deliver the clients. The most of the oil and gas extraction and transportation industries are there at coastal areas, so it will again be effective to increase number of clients at one place.
Physical Distribution: Distribution of our pipes would be done in the way through land transport and water transport. Land transport like trucks would be used and water transport through the modes of ships would be used for transportation.
Promotion of product is very essential now a day. This gives a positive impact on customer perception and they get idea about the product information and product advantages/usage. To promote a product is one of the most important and critical part of marketing. This also helps the product to make an effective place in the market and also helps in cutting the competition which is there among the existing products.
PEST Analysis
Political Environment: Political Environment in our country is good and stable. Thus we do not have any sort of problems in terms of setting up an industry in the country. Government and the political system are good and there is stability at all respects.
Economic Environment: Economic status of our country is also good and fine. The foreign exchange reserves of our country are adequate and thus the purchasing power of our country is good and stable.
Social Environment: The societies are also doing well and there is no problem of violence which has been reported in the last 10 years. Thus we have good societies and we can also get good labor and manpower for our industries.
Technological Environment: The technological environment of our country is doing good and a lot of R& D measures are being taken so that new technology is being updated. Thus, our new technology is well being understood by a lot of people and workers
Conclusion
GRP pipes are thus the talk of the future. We have to ensure that good marketing and promotional measures are being taken so that our product reaches doorstep of consumers. Our pipes can also be used for Water treatment projects and Sewage treatment projects. The main advantage of such pipes is that it can withstand a maximum of 250 bars of pressure and thus would be globally accepted at all forms. GRP pipes success story can only and only be represented to the good and wise promotional activities that it had done when the product was down d when the product as not in god shape. This was the main reason why the company uses good people to market its products to the ends consumers. The main reason thus for the success soft e product can be attributed to the good and the best promotional activities and thus people do recognize the fact that promotion a pays one of the best roles in current times. Promotion has done wonders for the company and thus it needs to be understood that it is only with the help of good promotional activities that the company or any company can enjoy good supremacy in the current competitive environment. The market share the main power work force and if they are satisfied with the promotion of the [product, all would thus be satisfied. Thus, the company is now sky rocketing with the brands going to open in more than 100 countries in the coming years and a lot more that has in its store. More diversifications are going to come in the coming years and the main reason for all these kinds of changes is its god marketing communication that it does on the base market. With the absence of good marketing skills the company would not had been in a good shape as it has been now and thus all that needs for a product is god and effective marketing communications. We just need to introduce our technology to the world and there would be a sea of offers which can and would come to us in the future course of time. Since ours is a new technology, we have to make effective plans and bring out a good marketing plans and team so that our products is well introduced in the market. Good plans need to be presented in front of the core business group so that our products’ are well appreciated.
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