Economics Assignment Help Online:: Stock Exchange and Market risk

Question???

Short Description on Rate of returns and risk in the market??

Solution the question frame is::

The definition of the business

“An economic system in which goods and services are exchanged for one another or money, on the basis of their perceived worth. Every business requires some form of investment and a sufficient number of customers to whom its output can be sold at profit on a consistent basis.”E

e_Business is a broad term describing the use of ICT ( Information and Communication Technology) in the business processes of almost every sector of the economy for reducing costs, improving value-added customer service and exploring new markets for the products and services. The paper aims to develop a new national e_Business strategy for a computer company ‘Belle Computers’ with retail outlets in Melbourne, Sydney and Brisbane and selling computers and accessories. Now the owner of the company, Amanda Belle, wishes to have a central e-commerce website where customers can view the products that the company sells at each of its outlets and place orders online. e_Business is meant to use the ICTs in order to maximize competitive advantage (Nonaka  2008).

Identified e-business opportunities for innovation and reform

Use of the Internet and web based technologies has opened new doors for the business across the world and e-Business has become the new mantra of the business world today.  e-Business has enabled the business to reach a wider range of customers and to market and advertise their products and services more efficiently and effectively. e-Business is the latest and the unavoidable domain of the business now and it is a must for the highly technology driven competitive open market. e-Business strategy can be described as the strategy administering e-Businesses through estimated information dissemination which is the forte of e-Business using ICTs in the most efficient way. Today no any business can be expected to be successful without an accompanying e-Business in the world today. It helps the businesses to become a part of the global business community at a minimum cost and maximum efficiency (Leonard , 2005). Supply chain management and email are the key features of the e-Business strategy. The strategy of e-Business involves some processes as well and these processes are known as operating processes which includes the product development management process, the supply chain management process and the customer relationship management process (Davenport  and  Prusak  2008).

A list of processes ranked in terms of viability and applicability

The strategy of e-Business involves some processes which may not be equally important for ‘Belle Computers’ but they all are interrelated and success of one depends on the success of another. These are called operating processes and they are as follows:

1. The Product Development Management Process (PDM)- this process is very important as it involves development of new products, invigoration of existing products, development of new customer solutions and invigoration of existing solutions.

2. The Supply Chain Management Process (SCM)- this process involves acquiring solution inputs which include raw materials, skills, knowledge, components, and so forth and transforming them into customer benefits.

3. The Customer Relationship Management Process (CRM) – this process involves the leveraging and creation of relationships and linkages to external marketplace entities, especially end users and channels.

The business processes, of e-Business mentioned above, are further divided into sub-processes and micro-processes subsequently for better execution of the processes and all the processes are almost equally important for e-Business but the preferences vary as per the preferences of the organization (Hansen,  Nohria, and Tierney, 2000). In case of ‘Belle Computers’ the process required to be preferred is the process of supply chain management (SCM) as the company is already established in the market for years with its products and services and acquiring e-Business will require the company to focus on supply chain management and then the next process which will require the attention of the company is customer relationship management as the company would reach to a wide range of customers once it goes for e-Business or e-Commerce. In case of lack in supply chain management the company would not be able to satisfy the end users i.e. its customers and a strong supply chain management will earn more profit for the company at minimum cost. The cost of a standard e-Commerce or e-Business site is about $ 12000 which company could easily recover in two years if the company is able to earn only $ 6000 more than its normal earning after adapting e-Business. A strong supply chain management even guarantees even much more than that (Garvin, 2008).

The Situation analysis (present in a table)

Details of local competitors: Analysis of the firms’ external environment

  Details of national online competitor (e_commerce)

 The marketing objectives

The aim of Belle Computers is to be the leading retailer of gaming computers in Australia by launching e-Business or e-Commerce. This could be made possible by developing an easily accessible and widely popular site. The company will have to focus on marketing which can be done by developing a new exciting game and advertising extensively for it among its target market i.e children (Davenport, Jarvenpaa and Beers 2006).

The target market

The target market for the retailing of gaming computers of Belle computers will obviously be the children of whole Australia and not only of Melbourne, Sydney and Brisbane. The company should make the strategy to reach a wider range of customers now and e_Business can be an effective, efficient and useful tool for this (Davenport, 2003).

The Marketing Mix

As the target market is children and they always look for new and exciting gaming computers. They don’t mind paying well if the game is exciting and challenging enough for them. The company needs extensive marketing to reach for them (Glazer, 2001). The marketing promotion will include newspapers, TV commercials, hoardings, boards, etc. with some special offer for them. In fact it should be planned in the following manner:

1. Product – The product should be of high quality with new and exciting features and the company must have a budget for research and development for that special gaming computer. In the beginning it must be supported with warranties and service after sales.

2. Price – to make the product popular some optional discounts should be offered and the prices may vary as per geographical preferences and customers may be given options for conditional credit.

3. Place – the goods should be delivered at home directly from the warehouse of the company and a separate department should be made under a marketing manager to take care of the sales and service after sales.

4. Promotion – within limited budget the company should emphasize on online marketing and the regular sources of promotion should be used for creating the awareness about the product. The aim of the promotion should be to encourage the target customer to visit the site and all the strategies should be made in that regard and all the relevant information should be made available on the website of the company (Drucker, 2000).

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