Economics assignment essay: The Cricket World Cup
Since ages the world has been divided into various sections like countries, states, capitals, regions, towns, villages and so on. Thus following the hierarchies come set of traditions, rituals, customs, festivals and events, that further stand as the hallmarks of those cultures and the subcultures. These hierarchical patterns actually bridge the gap between these segments, thus when cultures, subcultures and people come close to traditions, customs, festivals and events, it becomes obvious that there would occur set of mixed cultures, blended ideologies and collective practice of festivals and the global occurring of the events. The one important event that can be studied under this head is The Cricket World Cup, cricket can be popularly traced back to England 1598, where cricked was played in Surrey. In the history of cricket it is believed that it was a child’s game but later it was extensively seen that cricket was that it was played by adults (The News 2012). In the middle of the seventeenth century there was seen a rapid growth in the south-eastern region of England. In the eighteenth century, cricket was called the national sport of England and was becoming a much talked about sport across the world. In London it was catching audience to watch this amusing bat and ball game. By the nineteenth century, it was seen that cricket succeeded to create country cricket clubs followed by the creation of County Championship in last decade of the 19th century. The turn of this century thus experienced a whole new era as the number of matches and such events started to increase in number. The first International match was thus played in 1971 with the limited number of overs, and this event was thus highly successful in bringing the people of distinct cultures in one arena. After reflecting upon the history and the origin of cricket, it becomes significant to see the importance of this game in the present times (Monlouis, C 2005). As the history of cricket has been traced it is amusing that how the game has popularly become the hallmark of many nations, the popularity it has among people and how they follow cricket. It is not less than any event and has taken the shape of a festival that has its own color and charm. The governing International Cricket Council (ICC) saw its potential and staged the first limited overs Cricket World Cup in 1975. ICC is the premier platform for the cricket’s championship in One Day International (ODI); across the national boundaries the game is more than just a play because it is treated as a huge event which is majorly organised by the sport’s leading body, i.e. the ICC that holds certain preliminary rounds which need to be qualified to reach the finals that is a world cup, which is known to be held after every four years. Cricket has always been bringing people together, they actually forget from which culture, race and the country they belong to and blend themselves in the color of this event.
Cricket world cup speaks a common language it is a language of expression of fondness and celebration. The fervor of cricket actually highlights the value of Sports. World cup itself is so fascinating a trophy that actually makes cricket a significant event, in terms of its fan following. The magnificent awards that are parted after the win or the final world cup are seen as very encouraging which actually drive the team members to reach the goals. The event is thus cyclical in nature that frames the concept of the world-cup in all those four years it revives the whole frenzy for the world cup and helps in national building and branding. Unlike earlier when the cricket tournaments used to occur they only focused upon the game and the team members, also the broadcast was more basic as it was aired on government channels, but by the course of time with the advent of consumerism and the technology coming in, the vent like cricket world cups started gaining a consumerist angle and it had widened its boundaries. The parent event of world cup includes myriad events within itself keeping in mind the demands of the audience and the people who are spending huge amount of money in buying the tickets for this global event. The arena of the game now includes digital banners, digital advertisements, the uniform of the cricketers has varied logos that represent the sponsors thus indirectly it promotes the brand and the business. Moreover, it is seen that before the whole event is organised there are concerts and screenings of the previous held matches to give the audience the flavor of how the game the events are on a vast platform that has music and it is almost like a festival which in turn bridge the gaps between millions of people from all the spheres of world and the cultures across the communities. It as a sport has played a significant role in bringing the people closer on a harmonious line, thus it has always promoted peace and the conjugal relations between the countries who have ever experienced and bitter relationships in the past. Also, being a part of this sport at an international level thus does teach the management skills to one and all (Preserve articles 2011). It therefore has been asserted by many social thinkers that participation in such events like cricket teaches leadership qualities, promotes the idea of teamwork paves the way to respect for rules and the fellow members. World Cup as a global event has helped to break that ice and open the dialogue and has promoted the greater cultural understanding. World cup has always acted like a mediator between India and Pakistan, in order to cement the relationship between the two countries. It is quite evident by the fact that even after many political attempts to even the relationship between the two countries it wasn’t a successful one and the game between Pakistan and India has bridged the gap to a considerable extent, as the countries got to negotiate with each other. This huge event has been nurturing itself with each passing day as it is being sustained by many factors. It individually helps in creating a patriotic atmosphere for one and all but largely has acquired a larger purpose to serve. The social, economic and the environmental factors help in making it a popular event.
ICC has strengthened its role as it has made the social principles work in order to sustain more healthily, it has been found that one player from each of the 14 competing cricket teams from Australia, Bangladesh, Canada, England, India, Ireland, Kenya, Netherlands, New Zealand, Sri Lanka, Pakistan, South Africa, West Indies and Zimbabwe revealed their favorite books to promote the Global Literacy Campaign. This event was a step taken by ICC, which had launched a partnership with Room to Read, and it was done in order to promote world cup tournament last year. This event could be easily evaluated at a social level as it worked for promoting reading and its importance. Moreover, it had the commercial aspect to it too where it focused upon spreading the awareness of the work that this organisation Room to Read does in offering the opportunities to the young people in the field of education. This campaign has made a mark in the social scenario by bringing a very positive change in the lives of the poor and the underprivileged children across Asian and African countries, and the prime focus of the campaign has been literacy and equality among the individuals (on the basis of gender, race and caste) through education. The collaboration with the local communities, the governmental and the non-governmental organisations, and the raising up of the funds in order to promote literacy skills and the reading habit in the primary school students. Also the focus was to propagate the idea of necessary secondary education among girl population; with an add-on of vocational education to improve upon the necessary skills so that they can personally and professionally succeed in their lives (Monlouis, C 2005). Also, the social sustainability factor could be illustrated by Cricket world cup hosts Bangladesh, India and Sri Lanka, which have contributed in constructing libraries and schools which have special books published by Room to Read. The organisation has already benefitted 4.1 million young people in nine countries, including 10,000 girls on educational scholarships, and it has distributed in excess of 8 million English and local language books, and established 10,000 libraries and over 1,100 schools. By 2015, Room to Read aims to have helped 10 million children. Also, the fund raising has been a more of a social activity because the people from all over the world were encouraged enough to donate money through the social website <www.roomtoread.org/worldcup>. Such events have only been possible in terms of their implementation because of ICC World cup heritage. In a way the world cup has been bringing the world closer by also filling the voids between the real heroes on the field and their little fans and audiences off the batting field. In a way, the books about cricket and the biographies of the cricketers reflecting upon the struggles they have had ever made in their lives can be seen as a treasure of knowledge for the fans of these international players. The campaign thus have remained open even after the world cup 2011 in the hope of gathering more members from the society would also join them and could make sure that the face of the world could be changed via social development and nation building (Room to Read 2012).
The second sustainability factor is in terms of cricket world cup in boosting the economy of the world. The same has helped the brands like LG, ESPN Star, Castrol and Yahoo in their promotion in the online world. The various brands get promoted because they sponsor the products that are related to this particular sport and thus it becomes a boon for their commercial value in the market. It is incredible that with the advent of technology it became obvious that people always wish to remain updated of the latest score updates and the status of the players. Thus, the aspect of consumerism could be highlighted in these terms, where the habit of always having a ready choice (comScore 2012). Similarly, the live telecast of the cricket world cup and such popular cricket events on the internet has also made a mark in boosting Internet’s value in the market and the search engines remain flooded with such frequent searches having the keywords “Live Score” and “Live Streaming”. The channel ESPN had the highest visit part by a distance within its sub-industry category of ‘Television’, from having the seventh highest share of visits before World Cup (Economy watch 2010). This had allowed ESPN Star Sports to gather huge trailer profits which is proved from the hike in traffic from the website to many consumer trademarks. Also, Castrol is seen as the major sponsor during the world cup events that remain dedicated to provide information, contests and the availability of the live scores, thus the technique was highly useful in spreading the awareness towards the brand. Also, making Sachin Tendulkar the brand ambassador of Castrol was also acting in favor of the event and the sponsoring brand. The official website Yahoo can be seen as the prime website to boost its economy in fact it was in partnership with the event to promote the cricket and propagated the information related to the same. During the world cup events, what gets most popular other than just curious about the score updates and the team status is the fashion or the trend that any cricketer is specially exploring in an upcoming event. Thus, a number of Cricket Accessories manufacturers have been making bats, the batting pads, the gloves for the batman’s gloves, wicket-keeping pads, uniforms, helmets, ball-stumps etc. The popular manufacturers are Puma, the use of its products by Adam Gilchrist, Brendon McCullum, Sourav Ganguly help boosting the economy of the same. Another product, Slazenger based in England is a popular manufacturer of equipments like footwear and the apparels, famous cricketers like Michael Clarke, Jacques Kallis help boosting the economy. Kookabura, is an Australian based brand and its cricket balls are worldwide famous and the famous bowlers like Ricky Ponting and Owais Shah are the notable cricketers who use this brand’s products and thus the product has its obvious fan following. Also, the telecom industry is regarded as a boon in the national interest in terms of economy, the famous brand Nokia is one of the well-known sponsor of the ODIs in ICC, and therefore it works (on-screen) day and night to catch audience’s attention thus letting them explore the arena which contains amazing variety of mobile phones, beyond the arena of cricket. This way such manufacturers get a chance to remain in the showbiz. Thus, cricket world cup in a way boosts the economy drastically (Indian Television 2012).
The third important factor that ensures sustainability is the environment. It is important to see the huge event like cricket world cup in the light of this parameter. With the increasing craze for the cricket definitely there would be a need to check that the arenas that are turned into the cricket grounds shouldn’t be constructed at the sake of environment. So far the laws have been followed and no such case has been reported where the cricket board has ever harmed the environment in any way. The world cups occur at such a huge level which ensure that environment remain as healthy and fit so as the events at such a large level can take place. This concept can further be explained with reference to an example that can be cited from the environmental policies and the measure that are taken by Melbourne Cricket Club (MCC), this club ensures that it dutifully takes up the responsibility of the management of the largest and one of the most successful cricket grounds in Australia, especially for Melbourne Cricket Ground. The managers of the committee promise to provide a healthy sport environment along with the best of the facilities that could create a healthy sport culture so that it increases the quality of the events like the World cup. The MCC remains aware MCG along with its associated events and functions do possess the capacity to impact the environment. Accordingly, the cricket club has therefore committed itself to first identify and then minimize these impacts by using certain techniques under Environmental Management System (EMS), prepared in correspondence with the AS/NZS ISO 14001:2004 (Australian International Standard). The important environment conservation measures can be summed up as the setting up of the event arenas that are in compliance with the regulatory and the judicial requirements, the events that do not disrupt the continual improvement of the environmental faring and have no overall impact on the eco-system of that specific region, by balancing the events’ activities in terms of ignoring loud music (noise pollution) and managing hygiene. It is such a huge gathering, proper records of the resources consumption like water and electricity that are highly responsible or the event related operations. Also such huge events have the responsibility like waste management that requires proper recycling and renewal of the waste, also diminishing the greenhouse emissions and ozone depletion; such commitments to the work would ensure a successful faring of the whole system. Thus, MCC specifically follow this system and should be treated as a universal framework for the successful working of such global events as world cup.
On the basis of the discourse that has been built above one can successfully cite the historical importance of the significant global events and especially cricket world cup in this case. One may conclude that global events are nothing but only a cultural product which is born out of interaction among the diverse races, subcultures and people. Cricket however has acquired a universal charm through time and is therefore a very vital event that is almost affecting the social, cultural, economic and environmental domains significantly. The role of ICC is important in bridging the gap that once had existed between the nation and the citizens of those nations, but the festive endurance that this event hold has almost rubbed away that feeling of strife and has created the arenas of cordiality and prosperity among the people.
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