Discuss how the organization absorbed in innovation in terms of processes, procedures, policies and technologies.
Every organization needs to be alert when it comes to technology and Apple is not an exception to this rule. Digital innovation in the world of mobiles and tablets starts with Apple and gradually, every organization has tried to adapt it. Apple works really hard so that the new digital innovation fits in the process and procedure of their organization.
With the new digital innovation being introduced in Apple, the team is aligned so that the technology can be taken ahead as desired by the technical head. The current employees in the organization will have to undergo a test so that their technical strengths will be known. After knowing the technical strengths of each team member, the team will be realigned and work will be allocated to them accordingly. Test engineers face a lot of problems as they will have to undertake a completely new testing which they have never done in the past. If Apple thinks that they don’t have people whom they require then they hire people who have the competencies that they want. The hiring starts with the help of a technical test so that time isn’t wasted on people who cannot be helpful to the organization.
The managers at Apple keep a watch on the process that has been newly set so that none of the engineers misses on the process that has been set newly. It is a human tendency to get used to things that they have done for a long time-period and hence, the managers trains the employees to get in sync with the new technology that is being introduced in the organization. If an employee misses on any part of the process then the manager points them then and there so that they remember it the next time, without fail (McDonell, 2009).
Identify issues/problems encountered in terms of organizational aspects
Digital innovation causes a lot of problems at Apple because the people in the organization aren’t happy to accept the change that is taking place. Few of the problems that have been faced by Apple due to digital innovation are addressed below.
There are two types of digital innovation, that is, internal innovation and external innovation. External innovation is when the researcher looks for ideas in the external market so the competitor in the market tends to get an idea regarding the innovation that they are planning to undertake. Internal innovation is what Apple believes in and the innovation takes place within the organization and no one in the market is aware till the time, the product is launched in the market. The research team of Apple sits in a secret location hence, the communication between the research team and the head office becomes a difficult task. Physical location is a problem when talking about the innovation of new product in the organization.
Digital innovation cannot take place only in the organization itself and this thing is well understood by Apple. Apple strongly believes in outsourcing processes in which they aren’t great. iPod wasn’t produced all alone by Apple; certain processes of production of the iPod were outsourced to some other organization. Apple believes that outsourcing is a difficult thing to do because the process which will be outsourced needs to be identified first. Apple conducts a study on the process in which they cannot achieve 100% perfection and then they outsource the same to an organization whom they think is capable enough to accomplish the quality. Searching for an organization that can accomplish the quality is another challenge that Apple faces. There are lot many firms who are willing to take Apple’s process but Apple chooses the one carefully as they know, otherwise the brand name will be damaged in the market.
Motivating people is one of the biggest problems that Apple faces. Apple continuously introduces some or other change in the process so after a certain point of time, employees in the organization feel demotivated and this is when the managers come into the picture. Employees get frustrated as they think that they will have to learn something new again. Learning new and implementation of new in the organization is time-consuming as the employees take their time to mentally fit in the new process. At this point of time, managers conduct trainings so that the employees can adapt themselves to the new process that has been set. Apart from that, the managers motivate the employees by way of giving them additional benefits. The managers also discuss the benefits that the organization will get due to the introduction of new technology. Apple gives a lot of importance to people in the organization and hence, all the employees in the organization are quite well informed regarding the introduction of new technology. With the introduction of new technology, new people are hired by Apple and this causes an insecurity among the existing people. The existing employees are secured by the management of Apple that new hiring is for the implementation of new technology and not for the replacement of existing ones (Asakawa, P, 2010).
Your Analysis and justifications of the solutions to the problems identified in the first journal through the innovative processes or/and innovative digital information system technologies or a combination.
Apple tries to understand the things that they require before they go ahead and finalize on any of the things. Apple will undertake things which they believe to be possible. When Apple was manufacturing iPod then they very well knew that they cannot handle all the process on their own and hence, they outsourced majority of the processes to a firm, which can be trusted. Secondly, they don’t believe in getting digital innovations from the market and hence, they hire people from the market who can innovate new things. The professionals have an understanding about the things that the market wants. Apple is always known for producing something unique which the regular people never expected and then it becomes a need for them, after a certain point of time.
Apple believes in digital innovation and they are ready to pay any price to get that in their product and hence, cost is never a constraint for Apple. Apple pays heavily to professionals who are a part of their innovative team. Apple strongly believes that if a professional in the organization is disturbed to the financial constraints he is facing then he cannot concentrate on the work and hence, the financial requirements of the team is well met. Secondly, they also outsource their processes to organization which have proved their presence in the past. If an organization is charging a high price for the process that they will be undertaking then Apple doesn’t have any issues with the price as they believe that quality comes with a heavy price.The employees at Apple are motivated so that they can adapt themselves to the changing environment of the organization. All the processes are designed in such a way that they can reduce the stress of the manpower employed in the production process. The needs of the individual employees are identified so that the manager can motivate them. If a person likes appreciation for the work that he has done then he will receive appreciation and awards for the achievements that they have done (Talukder, 2012).
Cost benefit, integration, and implementation analyses for the above
The cost benefit is one thing that gives a lot of due importance when a digital innovation is being considered at Apple. The digital innovation at Apple is such that it will generate huge profits to the organization. Initially, the innovation may be expensive but later, processes are modified so that the cost can be reduced to the extent possible. The recent iPod which is introduced in the market by Apple is similar to that of the iPhone. This digital innovation was one of the smartest and it was marketed with a tag line which stated that “iPhone without a Phone”. Introduction of this technology wasn’t cost adding to the organization but it was for sure, value adding.
Digital innovation is very well integrated with the people and process in the organization. The people at Apple are highly motivated to achieve the targets that have been set forth by their managers. People are motivated financially and all the possible ways that will allow them to relax and concentrate on their work. Digital innovation at Apple doesn’t forget the other processes in the organization. It has been noticed that the iPod, iPad and iPhone are in sync with that of each other. The products are designed in such a way that if a person uses any one of these products then they will be automatically motivated to purchase other products. Processes are also improved everyday thus, the cost efficiency is improved. Employees have build a trust that if the processes are improved at Apple then that will for sure reduce their workload rather than that of stressing them more.
Implementation strategy adopted by Apple for their offices at different location is different because the management very well understands that different people have different attitudes and thoughts. If all the employees are asked to work together then there are possibilities of group conflict in the organization. Group conflict will reduce the productivity of the employees. The processes are well researched before they are implemented. Apple believes in taking suggestions from employees who have been a part of the new process. They believe that first-hand information is better than that of technical analysis by a third party who isn’t a part of the process.
Apple has worked hard to achieve the position at which they are today and the position that they have achieved is all because of digital innovation only. The team which takes care of digital innovation is considered to be the most important part of Apple. Apple doesn’t take ideas regarding what needs to be done from the market but it gives ideas to market regarding the things that can be done. Employees at Apple are equally motivated to create something new in the market and hence, they work really hard to achieve the target that will allow the organization to stay ahead in the competition. Cost is reduced to the extent possible but cost is not at all an important factor for Apple because they believe that reduction of cost and quality isn’t worth and hence, it is better to be amazing and expensive.
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