Develop and Apply Knowledge of Marketing Communication Industry

Assessment Information

Welcome to your Student Assessment Workbook for BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry.

This Student Assessment Workbook is where you will write all your responses for the knowledge questions and simulation tasks. Please refer to the Student Assessment Guide for more information.

This assessment has the following Assessment Event:

Assessment Event – Simulation: Fusion Marketing

You will complete a number of tasks associated with researching and reporting information on the marketing communication industry in the context of industry structure, sectors, associations, networks, societal role, stakeholders, employment obligations and opportunities, digital trends, and issues of concern to the industry. This assessment centres on the Fusion Marketing case study, a professional marketing agency with a team of professional marketing consultants helping their clients to achieve their marketing communication goals. You will act in the capacity of a Marketing Communications Officer to support marketing communication activities of the organisation.

To complete the Simulation, you will need to refer to the following resources:

Fusion Marketing Style Guide:	Organisational Style Guide that is designed to set standards and ensure consistency in document production. You must conform to the standards as outlined in this document when producing your information sheets.
Template 1 (Info sheet 1):	A word-processing template which you will use when creating the required information sheet in Task 1.
Template 2 (Info sheet 2):	A word-processing template which you will use when creating the required information sheet in Task 2.
Template 3 (Info sheet 3):	A word-processing template which you will use when creating the required information sheet in Task 3.

Please note that your responses for both assessment events can (where appropriate) use dot point format. See below an example of a dot point response and a full sentence response.

Dot point format	Presentation Plan includes the following: ·         outcomes ·         needs of the audience ·         context.
Full sentence format	When you are preparing for a presentation, there are a number of tasks that must be carried out. These are listing the outcomes that you want to achieve, followed by the identification of the needs of your audience. When you have completed these two tasks you then check on the room that you will be conducting the presentation in.

To Achieve Competence

To be deemed competent for this unit, you will need to meet the following requirements:

• complete all of the questions and tasks listed in the Student Assessment Workbook
• meet all the requirements listed in this Student Assessment Guide
• your responses to the questions and tasks must be relevant, accurate and specific
• submit your completed Student Assessment Workbook to your Assessor within the set timeframes
• your work must be in your own words
• where you use an external source of information, you must provide citation.

Pre-assessment Checklist

Your assessor will go through the assessment for this unit, BSBMKG418 Develop and Apply Knowledge of Marketing Communication Industry. It is important that you understand this assessment before taking on the questions and tasks. To confirm that you have been given this overview, we ask you to complete the following Pre-Assessment Checklist.

You are required to carefully read each checklist item provided below and tick either ‘Y’ to confirm your understanding or ‘N’ if you disagree. In case you disagree with an item, please provide your reason under the ‘Comments’ column.

When you have done this, we ask you to sign this Pre-Assessment Checklist. This acknowledges that your Trainer/Assessor has discussed all of the information with you prior to undertaking this assessment.

Pre – assessment Checklist			Comments
Y ¨	¨ N	I, the student, understand the purpose of the assessment.
Y ¨	¨ N	I understand when and where the assessment will occur, who will assess and in what format the assessment will be submitted.
Y ¨	¨ N	I understand the methods of assessment.
Y ¨	¨ N	I understand what resources are required to complete this assessment.
Y ¨	¨ N	I understand the performance level required for each assessment event.
Y ¨	¨ N	I understand that it must be my own work. I have been explained and understand the serious consequences in case this work is found plagiarised.
Y ¨	¨ N	I understand the process if I am deemed not yet competent.
Y ¨	¨ N	I understand the feedback process and the appeals process.
Y ¨	¨ N	The assessor has discussed with me if I have any special needs and if so what arrangements have been made.

Student Full Name

Student ID

Student Signature

Date

Assessment Event – Fusion Marketing Simulation

In this assessment, you will undertake a number of tasks associated with researching critical information on the marketing communication industry and reporting to key internal and external stakeholders of Fusion Marketing. In this simulation, you will perform the following actions:

• research information on the industry as required
• create information sheets to regularly monitor the industry as typical work role
• establish and maintain a corporate knowledge base
• conduct a face-to-face meeting with internal and external stakeholders to share knowledge.

Task 1: Develop Knowledge of the Marketing Communications Industry

In this task you will identify and access sources of information on the marketing communications industry, and then create the first information sheet that covers structure and operation of the marketing communication industry, industry sectors, associations, networks, societal role, and key stakeholders.

1.1 Identify and access sources of information on the industry

Insert your response into the table below:

Information source	Description of credibility to the market
Business.gov.au	Government-run website that contains advice on –          Developing Business Plans –           Legal Obligations of marketing –          Direct Marketing –          Do Not Call Register –          Intellectual Property and Trade Mark Laws
Best Practice Network	Website facilitating, developing and promoting peer-to-peer relationships between different companies. Offering company networking and best practice exchange within the Australian Industry. Contains a knowledgebase centre where best practice guidelines, official marketing regulations and laws can be accessed.
Austrade.gov.au	Australian Trade and Investment Commission. Contains official resources on how to set up a business, explaining export and import laws, helps with understanding Australian business regulations.
Marketing Magazine	Monthly Australian publication, supplemented by a website. Includes expert blogs, case study collections, interviews
Wikipedia	Good for official documents, such as laws and codes. Can be written by experts, but also laymen. Make sure information is backed by cited sources. Check out original sources for the information listed to ensure authenticity.

1.2 Identify the industry structure and client operating environment

Insert your response into the table below:

Participants	Description
Advertising Agency	Traditional advertising companies used to be responsible for promoting a business’s services or products to the public. Television, radio and newspaper ads would be designed and distributed by an advertising agency. Nowadays advertising tends to be part of a complex marketing strategy. Fusion marketing, for example, employs creative designers in charge of advertising as well as marketing. Their current organisational structure is split into a traditional (offline) advertising approach, and a digital branch in charge of online advertising.
Government	The government implements laws, regulations and acts which need to be adhered to by businesses and firms, such as Fusion Marketing. Examples of these include Designs Act 2004, Trade Marks Act 1995, Patents Act 1990, Copyright Act 1968, and many more.
Clients	Clients within the marketing industry tend to be companies, businesses, or even individuals, who seek professional services to promote, enhance or redesign their brand. A marketing firm like Fusion Marketing can handle content such as newsletters, reports, social media posts, website content, letters and information updates on behalf of their clients. A marketing agency can form the bridge between a client and their customers.
Marketing Consultants	Fusion Marketing and other marketing firms employ marketing consultants to provide full-service creative and market intelligence assistance to their clients. They can handle copywriting, online strategies, email marketing, advertising, branding and customer experience enhancement, among other responsibilities. Usually different marketing consultants will be responsible for very specific aspects of the services provided.
Graphic Designers	Graphic designers are an integral part of the marketing industry. They can be responsible for designing anything from fonts, letterheads, posters, logos, labels on a product, packaging etc. A company such as Fusion Marketing would use graphic designers as part of the full creative service they offer, to improve website designs, enhance the user experience or to brand/re-brand a client’s business.

1.3 Evaluate the organisational structure

Fusion Marketing’s current organisational structure is split in two separate branches – a traditional marketing department and a digital marketing department. There are several issues with this division.

1. Double the staff means higher staff costs. This is an unnecessary expense since most of the marketing consultants in these two separate branches would be qualified to complete the same tasks for both departments.
2. Having two separate departments and two marketing directors may stand in the way of promoting a consistent and uniform brand message across all platforms. Creative differences and departmental competences may be detrimental to the services provided for the client.
3. Staff members in different departments may have different levels of knowledge when it comes to the latest marketing trends and practices. Good communication across the two separate branches is key to ensure all members of staff are up to date in their knowledge of the marketing communication industry. Having a more unified company structure would make this even easier.

 

1.4 Describe organisational plans

An Integrated Marketing Communication Plan consists of five core elements.

1. Advertising

Advertising is a specific form of marketing communication. Modes of advertising can be online or offline, including posters, newspaper ads, sponsored reviews on e-commerce platforms, television or radio commercials, online ads, email, mail, magazines and many more. Its commercial communication material to promote or sell an idea, a brand, product or service.

2. Public Relations

Managing communications and relationships between the public and an organization, company, brand, public figure, or product, is defined as public relations. PR involves managing reputations, clients support and presenting the client in a positive light publicly.

3. Direct Marketing

Direct marketing is another form of advertising in which marketing materials are provided directly to the customer base by the company – through text message, email, coupons, flyers, post box leaflets, catalogues, promotional letters, database marketing campaigns, infomercials, product samples etc.

4. Promotion

As part of an IMC plan, promotion encompasses all forms of communication that are aimed at convincing a target market to purchase or utilize a product, brand, service or platform. Promotion creates interest, raises awareness, engenders sales and increases brand loyalty.

5. Online Communication

Online communication is an excellent way of reaching target audiences and (potential) clients all over the world in a very efficient and cost-effective way. It can include websites, online support chats, social media platforms, message boards, online forums, email etc.

Relationship between an IMC Plan, a Marketing Plan and an Organisation’s Business Plan

Goals and Objectives

As a company, Fusion Marketing’s business plans consists of offering comprehensive marketing services based on creative interactive solutions, as well as providing full-service marketing strategies. Their goal is to stay up-to-date with the current environment, as the marketing industry is constantly changing and evolving. The same principles apply to an IMC and marketing plan. When designing marketing campaigns and strategies, it must always be considered how the current legal requirements and societal trends will shape those plans. Both marketers and businesses must constantly update end review their policies, inform their staff and educate themselves to ensure they stay relevant.

Methods

Though social media or by the mix of traditional and digital media technology

Target Market

When a company invents and produces a product, they will inevitably consider the target demographic in their planning. They will take the target market’s preferences and trends into consideration to ensure their design, product or service is as effective and successful as possible to facilitate maximum success and profits. The same goes for an IMC or marketing plan. Target markets and audiences are a major factor is creating the ideal marketing campaign. The target market’s preferences, trends, interests and habits will shape and influence every marketing strategy and idea.

1.5 Obtain information on marketing communication industry sectors

1. Advertising

Advertising is a specific form of marketing communication. Modes of advertising can be online or offline, including posters, newspaper ads, sponsored reviews on e-commerce platforms, television or radio commercials, online ads, email, mail, magazines and many more. Its commercial communication material to promote or sell an idea, a brand, product or service.

2. Public Relations

Managing communications and relationships between the public and an organization, company, brand, public figure, or product, is defined as public relations. PR involves managing reputations, clients support and presenting the client in a positive light publicly.

3. Direct Marketing

Direct marketing is another form of advertising in which marketing materials are provided directly to the customer base by the company – through text message, email, coupons, flyers, post box leaflets, catalogues, promotional letters, database marketing campaigns, infomercials, product samples etc.

4. Promotion

As part of an IMC plan, promotion encompasses all forms of communication that are aimed at convincing a target market to purchase or utilize a product, brand, service or platform. Promotion creates interest, raises awareness, engenders sales and increases brand loyalty.

5. Online Communication

Online communication is an excellent way of reaching target audiences and (potential) clients all over the world in a very efficient and cost-effective way. It can include websites, online support chats, social media platforms, message boards, online forums, email etc.

1.6 Obtain information on marketing communication industry associations and networks

Insert your response into the table below:

Associations and Networks	Description
1.      Australian Association of National Advertisers (AANA)	The AANA is the chief national association to advocate the interests of advertisers in Australia. It promotes responsible marketing practices and inspires industry collaborations.
2.      Australian Association of Social Marketing (AASM)	AASM is an independent, volunteer-run organisation which represents social marketers in Australia. Is provides support and functions as a source of information on best practice and the latest social marketing research.
3.      Australian Marketing Institute (AMI)	AMI is a prominent professional coalition for Australian marketers. It organises courses, training programs and events to provide marketing theory and practice to marketers who want to further their careers.
4.      Communications Alliance	Communication Alliance offers a platform for members of the Australian communications industry to contribute to policy developments and changes.
5.      Interactive Advertising Bureau Australis (IAB)	Trade association for online advertising in Australia. Supports and assists marketers in becoming better at identifying industry trends, utilising online strategies and attracting customers by strengthening their brands.
6.      International Advertisers Association (IAA)	Worldwide network which connects media and communication experts with innovative and creative marketers. It offers a platform for discussing industry issues, sharing ideas, and best practice insights.
7.      Mobile Marketing Association (MMA)	Non-profit international trade association. It is made up of more than 800 member companies from approximately 50 different countries globally. Promoting closer and stronger consumer involvement.
8.      Outdoor Media Association (OMA)	Industry body representing companies that advertise on a variety of signs in various locations outside the home. Members adhere to an industry code of ethics in line with the industry’s regulations.
9.      Australasian Catalogue Association (ACA)	Organisation which represents the producers and distributors of catalogues in Australia and New Zealand. The ACA aims to increase public awareness and knowledge of catalogues as a worthwhile advertising tool.
10.  The Centre for Corporate Public Affairs	Membership-based corporation (membership by company) which is active in Australia, Asia and New Zealand. Creates platforms for reciprocal exchange of information resources, development programmes and international associations.

1.7 Obtain information on the societal role of the marketing communication industry

Insert your response into the table below:

Societal Roles	Description
1.      Advertising Agency	Advertising agencies have to offer more than just ideas now. Clients want campaign strategies based on insights into the customer based, backed by societal studies, market research and social relevance. From an ethical point of view, advertising campaigns should be ‘clean’. Promoting a product, service or customer without devaluing another product or competitor.
2.      Marketing Consultants	A marketing agency is responsible for the honest representation, accuracy, and non-offensiveness of their marketing content within a social, religious or ethical context. They must not infringe intellectual property, copyright or trademark laws within their advertising scope. Ethically, they should adhere to a best practice approach in all their endeavours.
3.      Government	In the time of social media and online advertising it can be difficult to establish the ownership of intellectual property of digitally shared content. Nonetheless, a person’s rights to the ownership of an idea, image or matter, be it physical or digital in nature, must be protected. Therefore, it is the government’s responsibility to update older laws or, if necessary, implement new acts to ensure that the legislation is current and fit for purpose.

1.8 Identify and access information on key stakeholders

Insert your response into the table below:

Stakeholders	Description of their role in the industry
1.      Employees	They help in promotion of a brand as they contact the organization’s customers, they are actually the internal customers.
2.      Customers	They help in improving, creating and promoting the brand and they help the company gain reputation.
3.      Investors	They don’t have say in which direction the brand is going but they have a lot of interest if the brand gets successful. They have to be consulted to make sure that the plan is successful.
4.      Government regulators	They have to be consulted to make sure that the branding ideas are not messed up. The intellectual property must not be infringed upon.
5.      Leadership teams	The leadership team with the consultation from the employees and customers aid on the crafting of the brand and this provides a strategy implementation to the brand.

1.9 Outline principles and practices of marketing communications and media strategies

Insert your response into the table below:

Principles	Practice
1.      Marketing Mix	It is the tool for marketing which involves the thought about various tools so that the marketing objectives can be pursued. This marketing mix comprises of 7 P’s of the marketing mix which includes price, place, product, promotion, positioning, packaging and people.
2.      Customer Retention	This is the ability of a company to be able to retain the customers in specified period and this includes the actions or activities which are taken to reduce the defections of the customers. The main aim of the marketing is customer retention.
3.      Research and Development	This is an important tool for improving and growing business. This involves the market researching and identifying the needs of customers and then developing w products to fulfil those needs.
4.      Promotional Mix	In marketing, this is the assortment of various variables of promotions which are chosen by the marketers to get closer to their goals. This consist of the tools like public relations, advertising, sales promotion and personal selling.
5.      SWOT Analysis	The SWOT analysis, an exploration of your company’s or product’s strengths, weaknesses, opportunities and threats, is the next stage in the marketing management cycle. The opportunities and threats should be evident from your analysis of the external environment, while your strengths and weaknesses will arise from assessment of internal capacities and capabilities in relation to the anticipated size and potential of your chosen markets.

Marketing Planning

With a strong understanding of the market as a foundation, construction of the marketing plan is the next step to take. Making use of all the data you have gathered you can identify key target markets, define customer demographics and set SMART (specific, measurable, achievable, realistic, time-bound) marketing objectives. Make use of the “seven P’s” to set out your marketing plan: product, place, price, packaging, promotion, people and positioning. An effective marketing plan will have considered all these aspects to present a balanced business proposition with a clearly expressed timetable of deliverables.

1.10 Create Information Sheet 1

The assessment tends to summarize all the points which have been covered in the task 1 and this is intended to get a deep knowledge of the marketing communications industry. The different sources of information about the industry have been identified and how they help in the starting of the business of the company. Many government websites are available which provide the information in relation to this. The information has been discussed about the structure of the industry and what are the various agencies in which the company would have to deal with to make sure that the work is done in a bets way. The organization structure of the company is discussed which would take care of the marketing work of the company. The organization needs to have a detailed description of the marketing communications plan which would be used by it to help the company to promote and market its product. The information about the various industry associations have to be obtained so that the marketing work is conducted in the best manner and this plans would aid in protecting the interest of all the advertisers of the business. The societal role of the marketing communications industry is also important for the industry as a whole and for making sure that all the regulations have been followed. The various marketing strategies which could be used by the business have been explained in detail and which stakeholders are involved are also highlighted in this. 

Task 2: Identify Industry Employment Obligations and Opportunities

In this task, you will identify and access sources of information on employment obligations and opportunities in the marketing communication industry, and then create the second information sheet that summarises this information to other stakeholders.

2.1 Obtain information regarding employment obligations in the industry

Insert your response into the table below:

Area	Act	Description of Key Provisions
discrimination	Racial discrimination Act 1975	Prohibiting of racial discrimination in certain contexts Section 18C for prohibiting on insult, offense, intimidation and humiliation and also various exemptions under Section 18D Complaint remedies and process
privacy	The Privacy Act 1988	This regulates the personal information handling about the individuals and this sets out the obligations and the rights for the holding, use, correction and accessing of the personal information.
intellectual property	IP Law	To protect business which develop their original IP and they in this way get competitive advantage
taxation	Income Tax Assessment Act 1997	Tells the detail about the taxes which are levied on various people or business working in Australia
safety of self and others	Safe work Australia Acts	This is intended to improve the safety and work health of the people and take care of the worker’s compensation in Australia
fair trading and competition	Fair trading laws	To protect business from any kind of unfair trade practices, encourage businesses to operate competitively and fairly.
employee and employer relationship	National Workplace Relations System	This enables the employers, employees, wider community, contractors to understand the rights and the responsibilities of the employees and also helps to enforce the workplace las of Australia.
telemarketing	Do not Call Register Act 2006	This act prohibits the people to do those who don’t want any disturbance advertisements
unsolicited commercial text (SMS) message	Spam Act	This covers the details about the mobile phone text messages, emails and any electronic messages.
broadcast programs	The Broadcasting Services Act	Contains responsibility for the development of programs and ACMA acts as an adjudicator to settle the complaints.

 

2.2 Obtain information regarding employment opportunities in the industry

Insert your response into the table below:

Employment Opportunity	Key Duties
1.      Marketing specialist	·   Doing market research to know about the trends of the consumer habits, requirements and trends ·   Helping in inbound and outbound activities of marketing ·  Developing ideas for the marketing campaigns ·   Using services of the external vendors for executing the promotional campaigns and evenest ·   Collaborating with the professions of marketing to increase the bard awareness and marketing
2.      Social media manager	·   Deliberate goal setting and planning ·   Development of online reputation and brand awareness ·   Management of content ·   SEO and the inbound traffic generation ·  Cultivation of the sales and leads
3.      E-mail Marketing manager	·  Identify the target audience and growth the kits of emails ·  Implement and design the direct marketing camp gains ·  Proofread the emails for any mistakes ·   Making sure of the mobile friendly templates of emails ·  Writing newsletter which includes the updates
4.      Search Engine Optimization Specialist	·   Collects, excites and analyses the results and data, identify the insights and trends that maximum ROI can be obtained ·   Reports, tracks and analyze the initiatives and website analytics ·   Manage the expenses of campaigns, estimate the costs on monthly basis and reconciling the discrepancies ·   Analyze and research the advertising links of competitors ·  Implement and develop the building strategy
5.      Product manager	·   Developing the position and pricing strategies ·   Translating the product strategy to the porotypes and detailed requirements ·   Creating the vision for product both externally and internally ·   Work with the engineer teams and deliver the optimal and market resources ·  Get a great understanding of the customer experiences

2.3 Create Information Sheet 2

Task 2

2.3

The information has been discussed in relation to various obligations which have to be fulfilled by the employers for this marketing industry. These basically apply to all the organizations and some of these are been regulated by the Acts the operate in the country. The acts prevent any kind of discrimination among the employees and lays down other conditions so that the work is conducted in the best possible way. They also encourage the fair trading practices so that the interests of the business and that of customers can be protected. Then information has been detailed in relation to various employment opportunities available in the field of marketing and how the different people in this industry have to perform various types of roles. Many type of jobs are available in the marketing filed especially after digitization.

 

Task 3: Identify Future Trends Within the Marketing Communications Industry

In this task, you will identify and access sources of information on the developments for marketing communication within digital communications technology to scope their relative impact on the industry. Then, you will create the third information sheet that summarises this information to other stakeholders.

3.1 Research developments for marketing communication within digital communications technology

Insert your response into the table below:

Area of Communication	Digital Communications Technology	Description of Use
Advertising	Digital advertisements on Internet	More reach to customers and this provides opportunity to do things in an interesting way
Content	Social Media like Facebook	People can easily rate, share and discuss the content and not just consume it.
Public relations	Boomerang, ViewedIt, GoTo Meeting	This helps the companies to schedule emails and help the professions of PR to easily manage things.
Customer data	Big data, multiple CSP’s, analytics	Helps in understand the customer insights in a better way., help to identify and prevent the churn of the customers
Market performance	Social media, analytics, mobiles	To gauge the market performance by graphs
Sales and lead management	CRM software	Automates the process of sales and helps in calculating the lead management time.
Commerce	ICT used in software	Get qualitative information and also the information usages in communication technologies
Market visibility	Social media presence and impact analysis	Helps in creating content and get a real time information
Real-time marketing	Impact analysis	Get real time information about marketing

 

3.2 Scope the relative impact of digital communications technology on the industry

Insert your response here: Technology has changed the lives of all people and same is being in the marketing industry. The media technologies have made it easy to collect the data and then this has been extremely useful for them. Some of the recent surveys have indicated that the technology has made it easy to improve the responsiveness. The customer’s information is known is a better wat and target advertisements are more easily targeted and placed and this has enabled. The marketing plans are customized with this. Then data analytics have aided in gathering information about the campaigns. Then these technologies have increased the ability to collect more data than the human brains and they have helped in creating the targeted strategies and this way help in predicting the behaviour of customers. The companies are also able to increase the content or the search engines. This creates the potential for the marketers to know about their dislikes, likes and habits. They have superimposed the real life surroundings information into this. Finally, though clouds the content can be managed from anyplace all around the world. The recent issues have even highlighted in the task 4 and how they can be solved are also stressed then.

3.3  Create Information Sheet 3

Task 3

The tasks deal with all the issues which have brought changes in the marketing industry after a complete metamorphosis was bring brought in the digital media technologies. Many things have gone disturbed by as the companies increasingly got shifted from traditional marketing activities to modern means of marketing. The task in the 3.1 has discussed the how various digital technologies have been used in relation to the advertising, public relations in the marketing filed and how the measurement of the response of the customers cannot be easily seen and measured by the companies. The companies have problems in deciding about the technologies which have to be used by them and this as per the research is one the top most challenge for the marketers all over the world as the feedback of various technologies are different. So the decision needs to be taken about the software and tool which could probably solve all the problems of the marketing. This problem can be solved using a marketing help named Graoth verse which is an online and interactive marketing technology which helps in visualizations and this focuses in the business problems in a better way. Then all the information is being discussed  how real time information has become easy with the use of modern technologies.

 

Task 4: Monitor the Industry and Share Knowledge

In this task, you will conduct formal and informal research on the current issues to the industry. Then, you will share these updates with the two stakeholders and update the corporate knowledge base.

4.1 Research the current issues of concern to the industry

Power point

4.2 Share updated knowledge with the two stakeholders

You will be observed in a 20 minutes meeting with the two stakeholders. No attachment or response required here.

See Task 4.2 in your Student Assessment Guide.

4.3 Update the corporate knowledge base

Solutions to various problems

Gearing leads and traffic: By proper content promotion, promotion of consumers

Proving the ROI: By using a marketing software and a CRM software as this helps in finding out that which lead is generating highest ROI.

Planning for budget: By able to prove that such a marketing effort would help in generating this much ROI, inbound marketing

Website management: After doing a deep analysis of the performance and the elements of the websites and by analysing all the aspects from the lead time of the website to the mobile-friendliness of it.

	For Assessor Use Only

Task Outcome Sheets

The Outcome Sheet below is for the simulation tasks that the student is required to complete. Assessors, tick ‘S’ if the student achieved a satisfactory outcome for an assessment task and ‘NYS’ if the student does not meet these requirements. Also, you are required to write comments on the quality of this evidence under the ‘Comments’ column. For your judgement on the student’s overall performance, tick ‘Satisfactory’ if the student achieves a satisfactory outcome for all of the tasks or ‘Not-Yet-Satisfactory’.

Assessment Event – Simulation

Assessment Event		S	NYS	Comments
Task 1: Develop knowledge of the marketing communications industry	Sub Task 1.1
	Sub Task 1.2
	Sub Task 1.3
	Sub Task 1.4
	Sub Task 1.5
	Sub Task 1.6
	Sub Task 1.7
	Sub Task 1.8
	Sub Task 1.9
	Sub Task 1.10
Task 2: Identify industry employment obligations and opportunities	Sub Task 2.1
	Sub Task 2.2
	Sub Task 2.3
Task 3: Identify future trends within the marketing communications industry	Sub Task 3.1
	Sub Task 3.2
	Sub Task 3.3
Task 4: Update industry knowledge	Sub Task 4.1
	Sub Task 4.2
	Sub Task 4.3
The student’s overall performance is				o Satisfactory	o Not-Yet-Satisfactory
Assessor Signature:				Date:

Assessment Outcome Sheet

Student ID		Family Name		First Name
Course Code		Course Title
Unit Code	BSBMKG418	Unit Title	Develop and Apply Knowledge of Marketing Communication Industry
Assessment Outcome Assessor, please tick and date the student’s final outcome of this assessment:

Initial Submission		Date	Re-submission 1		Date	Re-submission 2		Date
C	NYC	___/___/____	C	NYC	___/___/____	C	NYC	___/___/____

Assessor’s Feedback

Assessor, please provide your comments on the student’s final outcome of this assessment:

Assessor Full Name		Signature		Date

Receipt of Student’s Assessment Assessor, you must provide the completed copy of this receipt to the student as an evidence of submission of their assessment to you.
Student ID				Family Name				First Name
Course Code				Course Title
Unit Code		BSBMKG418		Unit Title	Develop and Apply Knowledge of Marketing Communication Industry
Due Date		__/__/___		Date Received	__/__/___		Extension Approved	Y r N r	Date Approved	__/__/___
Initial Submission r			Re-submission 1  r			Re-submission 2 r		Assessor’s Signature

Student Feedback Form

Dear Student,

We are keen to improve our products and services, and assessment tools are a key part of this. Therefore, we would welcome your feedback on the assessment. If you could take a few minutes to complete the form below, it would be greatly appreciated. Please provide thoughtful responses as your opinions are highly valued.

Yes	No	Questions
Y ¨	¨ N	Did the assessment cover the training you received for this unit?
Y ¨	¨ N	Were the tasks in Assessment Event based on realistic activities that you would expect to be doing in a workplace?
Y ¨	¨ N	Did you understand the assessment instructions?
Y ¨	¨ N	Were the tasks easy to understand?
Y ¨	¨ N	Did the Assessor set up and run the simulation professionally?
Y ¨	¨ N	Was the Assessor’s decision fair?
Y ¨	¨ N	Was the Assessor’s feedback specific?
Y ¨	¨ N	Was the Assessor’s feedback comprehensive?
Y ¨	¨ N	Was the Assessor’s feedback constructive?
Y ¨	¨ N	Was the Assessor’s feedback timely?
Y ¨	¨ N	Were you satisfied with your effort in this assessment?
What would you change about this assessment?
What could the Assessor have done differently to improve the assessment process and/or assessment feedback?
Overall, what was the most significant challenge of this assessment?
Overall, what did you like the most about this assessment?
Do you have any other comments?

References

7 Big Problems in the Marketing Industry. (2018). Retrieved from https://www.ama.org/publications/MarketingNews/pages/7-big-problems-marketing.aspx

Definition of Marketing Mix | What is Marketing Mix ? Marketing Mix Meaning – The Economic Times. (2018). Retrieved from https://economictimes.indiatimes.com/definition/marketing-mix

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