E-crm benefits
This software provides huge benefits to the company in their business growth. These are the services of CRM, which areas:
Documentation
Email marketing
Relationship management
Follow-up and projects
Sales calls
Integration of emails
Introduction of e-CRM
E-CRM has provided various services to manage business functions of the company, such as marketing, sales, finance, and many others
Data analysis is more easy with the CRM software and techniques. In addition, support and feedback services are highly used in this program.
E-crm benefits
This software provides huge benefits to the company in their business growth. These are the services of CRM, which areas:
Documentation
Email marketing
Relationship management
Follow-up and projects
Sales calls
Integration of emails
E-CRM services
This online software can improve the working of various services, which areas:
Financial Solutions
Business analysis
Customer service
Sales
Marketing strategy
Manage Accounts
It can arrange and manage various information of a perosn and their personal accounts (Shanks, and
Manage Contacts
This software can provide more better way to manage number of contancts
Manage Leads
Manage Sales
Admin can see all the reports based on the real-time that will provide better decision-making (Payne, 2012)
Manage Procurements
Manager can think about procurement in better way. In addition, there are some basic functions of this software, which are better in procurement this software, which are better in procurement
Manage workflow
Work flow can manage properly with the help of suiteCRM. Workflow is necesaory for the company as well (Ruivo, Oliveira, and Mestre, 2017).
Marketing automation
Manager can make process automated to increase their performance. Automation is a key of success (Badwan, Al Shobaki, Naser, and Amuna, 2017).
Marketing activities
Marketing activities can be managed perfectly with the help of suiteCRM. Marketing activities are necessary for the business growth (Kale, 2016).
Campaign launch
Administrator can create and manage campaign using the software.
CRM reviews
The software provide help in to know about the reviews of the particular company (Mohammadhossein, and Zakaria, 2012.)
Results analysis
Business Analysis (BA) is the best way to identify the current situations of the business, which will helpful in the decision making (Abdul-Muhmin, 2012).
Exponential interaction
Integration facility is a better feature in the software that provide more beenfits to the company (Li,and Mao, 2012).
Activity logs
Manager can manage various activity logs, which are helpful in the communication. Communication is necessary for the business success(Soltani, and Navimipour, 2016).
Role of IT in CRM of a Company
Business Intelligence
Data analysis
Data integration
Data collection
References
Li, L. and Mao, J.Y., 2012. The effect of CRM use on internal sales management control: An alternative mechanism to realize CRM benefits. Information & management, 49(6), pp.269-277.
Abdul-Muhmin, A.G., 2012. CRM technology use and implementation benefits in an emerging market. Journal of Database Marketing & Customer Strategy Management, 19(2), pp.82-97.
Mohammadhossein, N. and Zakaria, N.H., 2012. CRM benefits for customers: literature review (2005-2012). International Journal of Engineering Research and Applications, 2(6), pp.1578-1586.
Payne, A., 2012. Handbook of CRM. Routledge.
Shanks, G. and Bekmamedova, N., 2012. Achieving benefits with business analytics systems: an evolutionary process perspective. Journal of Decision Systems, 21(3), pp.231-244.
Nyadzayo, M.W. and Khajehzadeh, S., 2016. The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, pp.262-270.
Badwan, J.J., Al Shobaki, M.J., Naser, S.S.A. and Amuna, Y.M.A., 2017. Adopting technology for customer relationship management in higher educational institutions. International Journal of Engineering and Information Systems (IJEAIS), 1(1), pp.20-28.
Soltani, Z. and Navimipour, N.J., 2016. Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research. Computers in Human Behavior, 61, pp.667-688.
Hassan, R.S., Nawaz, A., Lashari, M.N. and Zafar, F., 2015. Effect of customer relationship management on customer satisfaction. Procedia Economics and Finance, 23, pp.563-567.
Ruivo, P., Oliveira, T. and Mestre, A., 2017. Enterprise resource planning and customer relationship management value. Industrial Management & Data Systems, 117(8), pp.1612-1631.
Kale, V., 2016. Enhancing Enterprise Intelligence: Leveraging ERP, CRM, SCM, PLM, BPM, and BI. Auerbach Publications.
