Consumer behavior tools

Consumer behavior tools

Consumer behavior has been referred to as the study of consumers which might help the organizations in order to upgrade their marketing strategies so as to read the psychology of the consumers. Consumer behavior could be known as a process where in the consumer buying behavior is to be studied in an in depth manner (Evans, Moutinho & Raaij, 1996).

Consumer behavior would refer to one of the essential tools which would help the marketers to understand the perspective of the consumers keeping mind the various concepts & theories of the same (Shiffman & Watson, 2002).

The consumer behavior would help the marketers in order to study the psychology of the customers i.e. how they feel, what do they think about the product being offered & select amongst the alternatives. The consumer behavior would also take into consideration, how the target audience would be influenced by the environment in which it resides (Shiffman & Watson, 2002). The environment would include the social class, signs, family background, media, etc. Hence, all the marketers would keep in mind the various aspects while marketing a particular product or a service (Evans, Moutinho & Raaij, 1996).

Consumer behavior would also help the marketers to keep in mind how the marketing professionals would adapt as well as upgrade their marketing campaigns which would prove to be much effective & influence the buying behavior of the consumers (Foxall & Goldsmith, 2004).One of the major theories of consumer behavior which should be kept in mind by the marketers would refer to the “Consumer Purchase Decision” making process. The marketer should always keep in mind the five major stages of the decision making process (Shiffman & Watson, 2002). The decision making process would commence with the recognition of the need & awareness of the problem followed by the search of the information which would lead to the evaluation of the various alternatives available finally converted into purchase (Foxall & Goldsmith, 2004). The decision making process would end with the post purchase evaluation of the product or service being used or bought.

This model would help the individual or the marketer to make the marketing decisions. The marketers would be required to understand the entire buying process rather than only focusing upon the purchase aspect of the same. In order to understand the “consumer purchase decision making” in a much defined manner, an example should be taken into consideration. Let’s take an example that, an individual would like to buy a television then the following steps would be taken into consideration. The first step which should be kept in mind is whether there is a need to buy a television or not. Suppose the consumer is likely to but a television, then he would search for the relevant information which might suit his requirements, etc (Foxall & Goldsmith, 2004). The relevant search regarding television would take into consideration the various aspects such as the brand to be bought, color brightness, picture quality, pitch, volume, clarity, price, etc (Foxall & Goldsmith, 2004). After this step, the individual would look into all the possible alternatives which might be available in the market. Some of the players which might be considered to buy a television would be (Evans, Moutinho & Raaij, 1996) LG, Sony, Samsung, Philips, Panasonic, etc. After keeping in mind all the requirements mentioned above, the individual would choose one of the best alternatives. A final purchase would be made by the consumers. This would further lead to evaluate the post purchase behavior of consumers in regards to same (Perner, 2008).The entire consumer decision making process would help the marketer to see what are the requirements of the customers while buying a particular commodity (Evans, Moutinho & Raaij, 1996). This would also help the marketers to know that, whether the customer is willing to buy your product or not (Perner, 2008). This means that, when the customers are making a list of the various alternatives available to them, the marketers could (Foxall & Goldsmith, 2004) see whether their product is being talked about or not. Once the product is being bought, the marketers would be solely responsible to see whether the customer is satisfied with the product or not. The post purchase behavior would be help the marketer to know what are the different issues being faced by its customers (Perner, 2008). A positive post purchase behavior would reflect 100% satisfaction of the customers whereas on the other hand a negative post purchase behavior would reflect dissatisfaction of the same (Foxall & Goldsmith, 2004).

The next theory in case of consumer behavior would refer to the “Black Box Model”. The black box model would help in order to interact with the various characteristics of the consumers along with the rationale decision making process & the response of the consumer towards the same (Evans, Moutinho & Raaij, 1996). The black box model would majorly take into consideration & focus upon the inside of the customer (Evans, Moutinho & Raaij, 1996). This means that, a fair relationship could be made between the characteristics of the consumers & the response towards it. The black box model would also take into consideration the various characteristics of the buyers & their response towards the same. The black box theory would also help the marketers in order to conduct an in depth study regarding the characteristics of the buyers & sellers (Foxall & Goldsmith, 2004).

Behavior refers to one of the most crucial factors which the marketers should keep in their mind while recognizing the needs of the individuals & fulfilling the same (Mowen, 2000).

Consumer behavior majorly takes into consideration the use as well as an in depth study of how it is to be purchased. The usage of the products should be one of the ways through which the marketers might influence its customers. The product should be positioned in such a manner which would help the organization to increase its revenues (Mowen, 2000).

Consumer behavior would also help in order to depict the purchase patterns of the consumers as well. This refers to one of the crucial factors which would help the marketers to understand & make an actual purchase (Foxall & Goldsmith, 2004). Consumers would make relevant decisions which would be based upon the relevant decisions such as knowledge, intuitions, past performance, attitude, etc (Evans, Moutinho & Raaij, 1996).

Consumer behavior would also help the marketers to be influenced by the various social processes (Mowen, 2000). These would help in order to create the needs for the customers as well as improve the performance, fulfilling the various types of goals, engage in relationship, etc.

The purchase behavior has been considered as one of the most important aspects which would help in order to take into consideration the various requirements of the consumers (Evans, Moutinho & Raaij, 1996). In case of purchasing the home appliances or car or any other consumer appliance, in depth research as well as information would be required in order to take a rationale decision making on their part (Foxall & Goldsmith, 2004). The various attributes of the same would be highlighted by the marketers which might lead to influence the customers at large.

Hence, it could be concluded that in order to target the various segments of the market, the marketer would be required to have a fair knowledge regarding the needs of the customer. In order be successfully placed amongst the various market segments, different marketing strategies should be used (Mowen, 2000). Proper formulation of the various marketing strategies would be done if & only if the marketer would have a clear view regarding the factors to be kept in mind in order to target huge market audience (Foxall & Goldsmith, 2004).

With the continuous changes in the technology, the taste of the consumers would also change quite fast. Therefore, in order to sustain in the market the marketers would be required to innovate, understand as well as look into the increasing needs of the consumers (Evans, Moutinho & Raaij, 1996). The recent trends applicable in current customer trends & tastes should also be kept in mind in order to recognize the needs of the consumers. The consumer behavior would help in order to provide clues as well as guidelines regarding the new technological up gradations (Craig-Lees, Joy & Browne, 2005). This would in turn help in order to satisfy the needs & wants of the consumers.

If you want Marketing management Assignment Help study samples to help you write professional custom essay’s and essay writing help.

Receive assured help from our talented and expert writers! Did you buy assignment and assignment writing services from our experts in a very affordable price.

To get more information, please contact us or visit www.myassignmenthelp.Com