Question 1

By considering the artifact of advertisement, the Elaboration Livelihood Model focuses on the change in the attitude of audiences that holds a cognitive processing of the persuasive messages. As per theory, there are basic process understanding and management for the effectiveness of the persuasive communication. It includes the key elements that can be applicable to advertisement (Allison, Davis, Webb, & Short, 2017). First postulate state that people have tendency to hold correct opinion by comparing their opinions with the opinion of others. Postulate 2 is related with the amount and nature of issue-related elaboration wherein the individual message of advertisement is able to make the engagement with the audiences.

By applying the postulate 3, message quality and affection of the elaboration in detail are discussed that will identify the amount of message being delivered. Postulate 4 describes the feature of advertisement to convey a message in an objective manner so that high-quality argument can be created when scrutinised. Postulate 5 examines the importance of the peripheral cues that has become important with the decrease in the ability to process any argument. The advertisement on television can be used as it has less time elaboration. Postulate 6 describes the variables affecting message in a biased way in a way that it can be a positive or a negative opinion to be caused by issued relevant assumptions. Postulate 7 can be applied to advertisement to elaborate central route cues that explains the processing of argument and making resistant situation from counter persuasion.

Question 2

The primary goal of relational dialectics is to identify the understanding of complex array of contradictions that can take place within the relational communication. Purpose is to enhance, enable or compete with one another at the same time without having any negative thoughts. The concept of both/and is related with both autonomy and connection that can exist within the relationship wherein both sides of dialectic must present in relationship (Cronin-Fisher & Parcell, 2019). Also, relational dialectical theory is rooted in the constitutive approach wherein each of the dialectics is constructed through the communication of relationships.

By realizing RDT theory, it can be said that contradiction and tension are negative elements of relationships and one can understand the complexity of relation. Example can be seen from my communication with my partner where providing autonomy is key in sustaining my relationship but at the same time I strive for connection with my partner. The interplay of connection and autonomy are critical for my relationship. Another example that can explain theory is the balancing of the autonomy and connection that can result in the higher connection. Further, the decision of building connection is our joint decision wherein both the partners are willing to spend time together (Sporer & Toller, 2017).

Question 3

Social Information Processing Theory (SIPT) is based on the way by which people generate relationship and engage within the computer-mediated contexts. By comparing of Computer Mediated Communication with face-to-face communication, there are various differences in relationships build up with both contexts. In CMC, there is more reliance on text that creates an impersonal factor and in face-to-face communication proper contact can be made that will take place in the form of verbal and non-verbal communication that impacts relationship (Boyle & O’Sullivan, 2016). Further, relationship developed over the text takes more time than face-to-face communication but the significant contribution of time can lead to same quality of relationship online as face-to-face.

People adapt towards CMC by strategically selective self-presentation that lacks non-verbal cues but promotes the control of information. For example, when one does not have confidence on the other person when communicating online then that person can hide some information and share it when comfortable. As there is strategic disclose of personal information, CMC is used for relational development which can be examined from the context of the parents and teacher communication. By relying on the concept of SIPT, there is lack of non-verbal cues demonstrates the social exchange of information (Rodriguez, Silvia, & Gaskin, 2019). Some theorists have also examined that online communication is majorly task-oriented and impersonal that can develop the hyper personal relationships that can even be more intimate.  These hyper personal relationships can exist in the form of the selective self-presentation and magnification of text-based information that can take place for idealised image of sender.

Question 4

Communication Privacy Management Theory (CPM) is a way balance is maintained for personal disclosure and privacy. By taking the example of interpersonal communication it can be noted that self-disclosure is important for building the relationships that I have made with my partner. CPM theory is based on suppositions. First is private information that is a specific content that is entirely different from the self-disclosure and not all private information will lead to intimacy as when the partner reveals private information to unfaithful person. Second is private boundaries that are maintained by one person to have a control over the private information (Smith & Brunner, 2017). Third supposition is control and ownership that means the sharing of information creates collective boundary and both the partners become co-owners of the information. Forth is rule-based management system where information is specifically shared as a result of the boundary turbulence and not as per their will.

All of these considerations have to be looked upon when communicating interpersonally. I will use these considerations when sharing any information and ensure that my partner understands my extent of privacy. By analysing CPM theory, it can be seen that self-disclosure is based on the effective relationships and thus it is important to make right decision with regard to when to share information. Moreover, sharing of information is not always sign of good relationship due to the prevalence of rule-based systems and make a balanced decision with regard to disclosure and privacy.

References

Allison, T., Davis, B., Webb, J., & Short, J. (2017). Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance. Journal of Business Venturing, 32(6), 707-725.

Boyle, A., & O’Sullivan, L. (2016). Staying connected: Computer-mediated and face-to-face communication in college students’ dating relationships. Cyberpsychology, Behavior, and Social Networking, 19(5), 299-307.

Cronin-Fisher, V., & Parcell, E. (2019). Making sense of dissatisfaction during the transition to motherhood through relational dialectics theory. Journal of Family Communication, 19(2), 157-170.

Rodriguez, C., Silvia, P., & Gaskin, R. (2019). Predicting maternal and paternal parent-child aggression risk: Longitudinal multimethod investigation using social information processing theory. Psychology of violence, 9(3), 370.

Smith, S., & Brunner, S. (2017). To reveal or conceal: Using communication privacy management theory to understand disclosures in the workplace. Management Communication Quarterly, 31(3), 429-446.

Sporer, K., & Toller, P. (2017). Family identity disrupted by mental illness and violence: An application of relational dialectics theory. Southern Communication Journal, 82(2), 85-101.