QUESTION

CASE STUDY

“Google, Apple, and Microsoft Struggle for Your Internet
Experience”

1. Please read the case study that starts on the next page.
2. Answer all 5 questions below.

1. Define and compare the business communication processes and business
models and areas of strength of Apple, Google, and Microsoft.

2. Why is mobile computing so important to these three firms? Evaluate the mobile
platform offerings of each firm.

3. What is the significance of applications and app stores to the success or failure of
mobile computing?

4. Which company, communication and business models do you believe will prevail
in this epic struggle? Explain your answer.

5. What difference would it make to you as a manager or individual consumer if
Apple, Google, or Microsoft dominated the Internet experience? Explain your
answer. What would be the impact and/or implications for your business
communication processes?

SOLUTION

Question 4:

Introduction

Google, Apple and Microsoft are the three computer companies. These companies have captured nearly the whole world and now a day’s all groups or any individual. These companies have captured the internet world and are now known as the most required support for any individual or a group (Bodie,

Kane, Marcus, 2004)

Microsoft has provided a tool without which now no work can be completed. The entire world is based on this toll of this company. Moreover the internet companies also use this tool of Microsoft.

Google is the company that connects everyone to the world of internet. This company is also known as the search engine that connects the entire world to the companies that exist in the market.  However, Apple is the rival company; it has also become an important one in the computer and internet market.

Survival Of Models

Now, when these companies are facing epic struggle (Sullivan, Sheffrin, 2003), I believe the models of all the companies will able to survive. Though it’s too early to predict anything about any company, but yes we can say that in this triangular fight, at one point or the other each firm has been befriended with the other firms to combat the other companies. Two companies Google and Apple are determined to prevent Microsoft from developing its control over the Pc desktop. Therefore, it can be said that Google and Apple are friends. For any other reason, Google becomes friend with Microsoft and enemies with Apple, when it comes to applications.  The survival of these three companies is expected as in monetary term none of has less stake to struggle for its existence. All the three companies are expert in their fields. Apple has the edge in selection and applications, however the sales have been brisk, the developers have complained that making money is difficult. Similarly, for Google, the manufacturing department is facing trouble for the making the handset as its rival Android has captured the market with its strong operating system and robust clientele (Sanderson, 2010).

In case of Microsoft, the dominance of personal computers also has got many competitors, but it is capturing the market. In the current struggle, all the three companies are trying to dominate the market, customer experience and their respective rival companies. Each of the three companies are trying bring certain strengths and weakness to the fray. All these companies are willing to use similarly combative tactics to slow their competition down. These companies are giving full competitions to their rival companies. Therefore, we can clearly say that these three companies will try there level best to survive in this epic struggle, however, we cannot predict that who will win this fight and who will be the the leader in the market, once this fight finishes.

REFERENCES

Bodie, Z., A. Kane, and A.J. Marcus, 2004, “Essentials of Investments”, McGraw Hill Irwin, pp. 452. ISBN 0-07-251077

Sullivan, Arthur & Steven M. Sheffrin, 2003, “Economics: k. Upper Saddle River”, New Jersey 07458: Pearson Prentice Hall. pp. 511. ISBN 0-13-063085-3

Sanderson, Rachel , 2010, “UniCredit municipal deal nullified”, The Financial Times

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