Business development management on: Bliss Travels

Business development management on: Bliss Travels

1. Introduction:Bliss Travels is a travel and ticketing company recently started in Moonee Ponds area. This is a family business offers range of travel and tourism services including ticketing and reservations, overseas tours/holiday packagers, cruise holidays, worldwide hotel reservations, overseas airport transfers & rail tickets, travel insurance etc.

Owners of the business have identified the internet as a popular as well as an essential part of the travel and tourism business. Therefore the owner is considering few e-marketing options; to begin he is planning to develop a website for his new business to attract new customers and to increase his business.

Therefore, situational analysis (SWOT) of Bliss Travels, Australia has been done in this section of the report. The situational analysis has been carried out by using one of the marketing tools i.e. SWOT analysis (strengths, Weakness, Opportunities & Threats).Situational Analysis

The situation analysis of Bliss Travels, Australia has been done in this section of the report. The situational analysis has been carried out by using one of the marketing tools i.e. SWOT analysis (strengths, Weakness, Opportunities & Threats). It is as follows:

Strengths:

The strengths associated with bliss travel agency are to act upon the plan of action. This would be termed as one of the most important aspects which would help to maintain proper positioning within the market. The strengths associated with Bliss Travel Agency would give them a distinct advantage as compared to its competitors. This would help to capitalize the entire plan of action for Bliss Travel Agency (Standing & Vasudavan, 2004).

Some of the strengths associated with Bliss Travel Agency have been underlined as under. They are as follows:Þ    More than 100 countries visited by combined agents

Þ    High profile customer base

Þ    To build as strong reputation within the marketplace

Þ    Destination specialist designations

Þ    String memberships

Þ    Excellent relationships with the suppliers

Þ    Good contacts with the press or media people

Þ    Good location

Þ    To have adequate financial resources

Þ    To have an in depth knowledge regarding each & every smaller region across the globe

Weakness:

Some of the weaknesses which could be shared with Bliss Travel Agency have been discussed as under. They are as follows:

Þ    One of the major challenges would be to find an employee which possess adequate amount of skills & a customer centric attitude.

Þ    To have a customer base which would be located within the suburbs of Australia & other parts of the globe (Measom, 2012).

Þ    To create tussle in order to launch new as well as different lucrative offers along with exciting trips in order to maintain high levels of quality.

Opportunities:

The future opportunities for Bliss Travel Agency have been determined in this part of the report. They are as under:

Þ    Change in the perception or cultures

Þ    To improve the economic conditions

Þ    To have a good knowledge regarding local, national as well as national trends of the destinations

Þ    To get ahead of the demand curve which might help to set a marketing campaign so as to have an added advantage

Þ    To gear up the demand for travel

Threats:

The threats which would be faced by Bliss Travel Agency have been discussed below in this report. They are as follows:

Þ    The business people would be ready to pull away their resources & withdraw from the entire market place (Measom, 2012).

Þ    The strengths mentioned above can also convert into threat at a certain point of time

Þ     The weakness mentioned above would also be recognized as one of the major threats in the years to come.

Þ    The external factors would be referred to as the key threat for bliss travel agency

Þ    A terrorist attack in any where across the world would be considered to be one of the major threats for Bliss Travel Agency Organizational Goals & Objectives:

The organizational goals & objectives for Bliss Travel Agency have been described as under:

Organizational Goal:

Þ    The first organizational would be to maintain positive & a steady growth amongst this sector

Þ    To experience growth amongst the customers

Þ    To be recognized as one of the premier travel agency all across the globe

Þ    To maintain as well as retain high numbers of travelers

Objectives

Þ    The main objective for Bliss Agency is to double the growth rate

Þ    To reduce the amount of fixed overheads with the help of high growth rate

Þ    To decrease the variable costs which are associated with the production trips

Vision:

The vision statement for Bliss Travel Agency is to be become one of the leading travel agency in Australia in the travel industry to provide effective as well as efficient services of products to its users.

Mission:

The following are the mission’s statements for Bliss Travel Agency which needs to be fulfilled in the future years. They are as under:

Þ    To develop better rapport between the business clients, agents, officials, etc

Þ    Aggressively target the new markets & groups

Þ    To develop various comprehensive products

Þ    To expand relationships between the airlines, hotels, travel agents, charter flights, tour operators within Australia & other parts of the globe

Þ    To diversify the business opportunities & be involved within the Meetings, Incentives, Conventions & Exhibitions.

1. Services & Products:

The following are the services which have been designed in order to provide world class quality to its target audience. They are as under:

Þ    Reservations & ticketing all across the globe: Bliss Travel Agency handles reservations of the flights, ticketing as well as reconfirmation of the same with the help of the Galileo Reservation System.

Þ    Hotel Reservation: Bliss Travel Agency is known for their contacts with world class Hotels domestically & worldwide.

Þ    Inbound Packages: Bliss Travel Agency also provides its target audience with different type of inbound packages in order to provide the clients with world class services. Some of the inbound packages are as follows:

• Jungle Trekking for the adventurous site visit amongst the young & the old target audience
• A three day soft adventurous trip for the camp lovers in order to cater to main islands, beaches, etc
• Easy Golf packages which caters to the Golf lovers or enthusiasts. The  client would be free to play within any of the peninsular regions
• Inbound packages which would cater to one of the cities all across the globe

Þ    Check In & Transfer: Bliss Travel Agency provides its customers with an ease to provide assistance to their international passengers regarding the various types of transfers.

Þ    Application of Visa: Bliss Travel Agency greets its customers with various types of visa requirements within a day or two. This helps its clients to practice hassle free trip (Kotler, Gregor & Rodgers, 2010).

Þ    Car & Coach Rental: Booking of cars, coaches & limousines in order to cater to the domestics as well as international needs would be kept in mind by Bliss Travel Agency

Þ    Conventions/Seminars: Apart from providing its target audience with lucrative tours & travel packages, Bliss also organizes different meetings, conferences, conventions & exhibitions for big corporate houses, etc. The entire package would take into consideration availability of the tickets, hotel accommodation, transpiration services, etc. The main target audience for Bliss Travel Agency in regards to exhibitions, conventions is the government officials who visit the different parts of the globe frequently.

Þ    Interest Group: Different schemes for special interest group are taken in to consideration at Bliss. This agency helps the target audience to convert their imagination into reality. Some of the interest group which has been formulated is Scuba Diving, Factory Tour, Fishing packages, snorkeling, etc.

Þ     Flight Insurance: Bliss Travel Agency would provide its customers or travelers an assistance to purchase the flight insurance as well as cover the loss or the medical expenses while we are on board.

Þ    Charter Flights: Bliss Agency handles charter flights for the big organizations. Based upon the needs as well as the requirements of any of the big organizations a charter flight or an aircraft is being booked (Kotler, Gregor & Rodgers, 2010).

Þ    Cruise Facility: Bliss Travel Agency would be motivated to organize different types of training sessions over the water ride i.e. the cruise. The cruise would be fully air-conditioned & would cater to the needs of the same.

1. Marketing problems & Opportunities

Strategies:The main objective of Bliss Travel Agency is to provide premier, adventure services as well as command a major share of the market in the future years to come. The strategy formulated at Bliss Travel Agency would be to create a customer, build awareness amongst the various target audiences regarding the services provided by the same & work towards the loyalty building of the same.

The message which Bliss Travel Agency would provide to the Australian as well as the other audiences is to offer variety of services & products in order to accomplish their adventurous trips. The message would be communicated amongst the varied target audiences with the help of integrated marketing communication strategies. IMC would be one of the most effective communication methods in order to target large number of people towards it. To name some of the communication strategies would be i.e. design an interactive website which would stress upon the product & service offerings, advertisements over the magazines, direct e-mail, campaigns, etc.

Marketing Mix:

The marketing mix of Bliss Travel Agency would include the following aspects such as Price, Promotion, Place (distribution) & customer service.

Price: The first aspect covered under marketing mix of Bliss Travel Agency shall be such which would provide justification for the services provided by the same. The target market in the tourism sector is not price sensitive, therefore price charged by Bliss Travel Agency would be irrelevant as far as the services are being provided by the same (Fletcher, 2004).Place (Distribution): The service provided by Bliss Travel Agency would be distributed all across the globe with its headquarters in Australia.

Promotion: Bliss Travel Agency should also take into consideration the promotional enterprise which would help the organization to grow in the years to come.

Customer Service: Bliss Travel Agency’s main philosophy is to establish an organization which would make its travelers happy, satisfied as well as content with the travel package offered to them. If taken in long run, this investment would lead to loyal customer & communicate the same to their family, friends, relatives, etc.

1. Action Plan:

The action plan in order to design a well attractive & interactive website for Bliss Travel Agency would take up approximately one month.

Product/Service:

Þ    Reservations & ticketing all across the globe: Bliss Travel Agency handles reservations of the flights, ticketing as well as reconfirmation of the same with the help of the Galileo Reservation System.

Þ    Hotel Reservation: Bliss Travel Agency is known for their contacts with world class Hotels domestically & worldwide (Yoveva, 2009).

Þ    Inbound Packages: Bliss Travel Agency also provides its target audience with different type of inbound packages in order to provide the clients with world class services. Some of the inbound packages are as follows:

Þ    Check In & Transfer: Bliss Travel Agency provides its customers with an ease to provide assistance to their international passengers regarding the various types of transfers.

Price:

Price refers to one of the one of the most important aspects covered under marketing mix of Bliss Travel Agency shall be such which would provide justification for the services provided by the same. The target market in the tourism sector is not price sensitive; therefore price charged by Bliss Travel Agency would be irrelevant as far as the services are being provided by the same (Fill, 2003).

The pricing strategy Bliss Travel Agency should use for the new products would be as under:

Þ    Cost-plus pricing:

Bliss Travel Agency would be recommended to use the cost plus pricing. This would help the company in order to price the coffee at a price plus a certain percentage of the selling price which would help them in order to earn minimum level of profit (Earls, 2009).

Þ    Skimming or Penetration Pricing:

The other pricing method which would be recommended to Bliss Travel Agency would be the penetration pricing. This means that the services offered would be priced high so as to recover the amount of marketing & producing a novel product. This would refer to one of the best strategies for early adopters (Berry, et al 2007).

IMC:

Integrated marketing communication techniques which could be used by Bliss Travel Agency are as under. They are as follows:

Þ    Design a well interactive website would communicate about the product offerings to its clients, customers, etc

Þ    Campaigns

Þ    Direct mails

Þ    Flyers

Þ    Advertisements in magazines

Distribution:

The distribution strategies which would be adopted by Bliss Travel Agency in order to increase its availability would be through the following:

1. Intensive distribution: Bliss Travel Agency would be recommended to use this distribution strategy in order to distribute the low priced travel packages, etc.

2. Exclusive distribution: Bliss Travel Agency would be recommended to sell the highly priced packages etc. The outlet or the place which must be chosen for the same would be one of the growing economies (Berry, et al 2007).

Quality & Customer service:

Bliss Travel Agency’s main philosophy is to establish an organization which would make its travelers happy, satisfied as well as content with the travel package offered to them. If taken in long run, this investment would lead to loyal customer & communicate the same to their family, friends, relatives, etc (Dolnicar & Laesser, 2007).

  If you want Business development management Assignment Help study samples to help you write professional custom essay’s and essay writing help.

Receive assured help from our talented and expert writers! Did you buy assignment and assignment writing services from our experts in a very affordable price.

To get more information, please contact us or visit www.myassignmenthelp.Com