IT assignment management help essay On: E-commerce advantages and description

Introduction

ECommerce, basically, means internet stores. People are too busy so it was noticed by the store owners that they come only on weekends for shopping. It is, merely, impossible for any store owner to increase the size of the store to such an extent that all people can be accommodated. To reduce the stress of physical space, ecommerce came into picture as this will allow all the possible shoppers to shop at a same time and that too, in the comfort of their house. A decade ago, eCommerce was set up so that the products can be sold to the target market but that is not the case anymore as it has become a core part of the business. SEO is playing a very important role in commerce. Today, businesses believe that they cannot do things on physical space which they are actually doing today on the internet. Many organizations are actually pulling customers to their physical stores by way of eCommerce. Many big brands strongly believe that success can be achieved in business only when the eCommerce sales and sales at the physical stores go hand-in-hand (Marketing, 2011).

Objective

The objective of the article is to understand how eCommerce is boosting the business. Many small businesses think that they can make it big with their physical stores but they aren’t aware about the things that they are missing out. The article will review the advantages that many businesses are driving from eCommerce and at the same time, it will also study the disadvantages that the businesses are dealing with.

Strengths

There are various strengths in eCommerce business and hence, almost all the business today has their online presence. Shopping is made really easy in the online stores. All the things are systematically organized so the customer just needs to click on the link that they want. They can add all the things that they want to the shopping cart. Once they think that all the shopping is done then they can check the things in the shopping cart and make the payment and logout. The website is designed with the help of professionals and hence, it is very user friendly so the shopper will be happy to shop as he will get all that he wants in just one click (Ballenger).

While talking about eCommerce sites, retailers cannot be missed out for sure. Sometime back, every brand had its own online store but today, every online store has all the brands. The retailers prefer to open an online store rather than that of a physical store. The costing of physical store is too high; thus, the revenue earned is reduced automatically. The retailers prefer to tie-up with various brands and get various products to sell at their online store. This is beneficial to the product’s company and the retailer as well (Sherman, 2012).

Challenges

If a retailer thinks that he can set up an online store and easily make profits then he is completely wrong and it is, merely, impossible. One of the major challenges that eCommerce retailers are facing is the number of competitors. The number of eCommerce retailers is increasing everyday; thus, it is becoming difficult for the prevailing retailers make their presence in the market. Many retailers are using social media as a method of marketing but this method is being used by all others as well and hence, the retailers should come up with something new so that they can be different than that of their competitors (NewMediaAge 2011).     

Retailers cannot maintain a personal relationship with people who purchase from online stores. If a person walks into the physical store then the shopper tends to stop and talk to the person at the cash counter or other sales people but there is no space for communication in online shopping. If the customer is having some problem with the goods or even if they like something from the store then this cannot be communicated. The retailer will have to analyze the shopping pattern of the customer to understand them in a better way and there are possibilities that the customer may even try some other way of purchasing goods that they want (Sherman, 2012).

Customers don’t trust the retailers who open a new online store because providing credit card numbers on various websites may lead to security issues. To deal with this, customers prefer to stick to the old website that they trust rather than trying the new one (Gehling, S, 2005).

Findings

The retailers are using their strengths to the fullest and at the same time, they are trying hard to reduce the challenges that they have been facing. Retailers are trying to stock all the possible brands that they can think of so that the customer doesn’t look for any other new place to purchase the goods that they like. Apart from that, online websites have started to improve the personal relationship by way of sending emails to their customer so that the customer can get to know about the offers without visiting the online store.

Many retailers are making the best use of online stores so that they can attract customers to their direct store and this is being loved by the customers. They track the email address of the customer by way of online shopping and then they send across discount coupons to customers so that they can walk-in the store to utilize the discount. This is allowing the retailers to increase their sales on the online website as well as their physical stores (NewMediaAge 2011).

To deal with security issues, websites are being designed in such a way that the credit card number is secure and the hackers don’t get to know about it. A first-time shopper can read these things on the website before they go ahead with any particular online shopping website.

Conclusion

ECommerce shopping is the future because the retailers know that they can earn revenue online rather than that of a physical store. The customer can shop at their convenience and at the same time, the customer can also get access to numerous brands and that is, merely, impossible in direct stores. Retailers need to understand that there are many other online retailers and they should try their level best to retain the existing customers. All the various marketing media should be used so that the end-user can get to know about the online store’s existence. There are various challenges that the retailer will have to face but the challenges are worth taking up because of the benefits that they will reap.

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