IT assignment essay help : Apple and Samsung 

Discuss the variables that Apple uses to differentiate its products from competitors such as Samsung

Introduction:

Apple is one of the world leading company in the world and it’s well known for electronic and software application. As per Susanna (2012) the company is familiar for many people in the world for the innovation of personal computers. The company has introduced many innovative products and satisfied the people around the globe include mouse, floppy drives, iPhone ipad and operating system. The company also brought the Macintosh line with the numerous hardware and software components for the home consumers. The company has been restructured for the new design market and it also provides the electronics for the consumers in the form of small media players and phones. The main revenue for the company is comes from the software for the operating systems. The apple has been achieved the wide success across the globe with the consumer electronics refers to the smart phones. Through the innovation ideas the company came up with the touch screen technology in the smart phones and also achieved the mass market adoption based user interface in the touch screen. The apple is independently develops the computer software for the operating system.

Integration of software and hardware components:

Apple has achieved a great success in the hardware and software integration. The computer of Macintosh is completely differs from the other operating system. As per Sharon (2005) The Company is the only concern responsible for the both operating systems and the hardware runs. The windows computers have been made up of several manufacturers and minimum base of the hardware cannot be able to achieve by the Samsung. The several components have been used in the computer for the usage of windows. But the apple has control of variety of components and hardware baselines which also reduce the end user technical support issues. The apple also guarantees the owner of Macintosh owner will have similar platform by developing the experience of users. The apple most components are essential to the apple business and it’s available from various sources and the huge components are obtained from the limited sources. The company is subjected to the significant supply and pricing risk. The apple holds the advantage of entering into the various segments and agreements for the supply of the components. In the mobile communication the apple and other participants are compete for the various components with the other industries that have increased the demand for the apple products. The company also uses some components custom which is not used by the competitors and the rest of industry.  Apply introduce the new products is often used by the components available form only one source. The apple also pulled the plug on the licensing of Macintosh to prevent the poor quality user experience from associated with the permanent brand.

Design quality:

As per Jacqueline (20070 the apple has gained huge name and fame for the quality which they have shown in their product. It has become strong public association with brand design for the most of its history. In the early stage of the home computers that apple does not show any elegance in their quality but they were break through at the time of setup and usage. The apple has raised the position among the competitors with quality and made the sustainable position in the history of computers. The computer of apple and electronics are designed   with the innovative ideas to be the head of the curve of customer opinion. The iMac computer was the first home computers to avoid the floppy drives in the system and this was also considered by the most observers for the mandatory. But the apple came with innovative ideas and they were proven wrong by the successful model. Even though the model failed by the apple product analyzed the drawback and made new design planning such as Macintosh cube with the small computer which paved the way to the successful business.  With the help of the design technology the company has introduced many products in the market to attract the people. The company follows the philosophy of the uniqueness and the simplicity which pays more value for the product among the competitors. The innovative design made the consumer to feel flexible in the mode of operation and also satisfy the desired requirement for the customer.

Targeting Margin:

The design philosophy for the mackintosh computers consistently gained huge margin for the company and the most competing brand among the competitors. Though the company faces tough competition among the competitors but the company managed to remain in the top position. The company also provides the cheapest range of computer to the consumer which also includes the necessary hardware and software features to ensure the top quality for the users. The hardware of the apple is designed to provide huge value for the money which makes the company to yield more profit in their business and never be cheap in the cost or appearance.

Advertisement and product marketing;

As per Scott (1994) the apple has achieved the hall mark success with the innovative ideas and the design following the advertisements. The apple product has been noted for the ability to sell the products to the customers only with the brand recognition. The marketing strategy of the apple is legendary and the advertisement for the apple is minimalistic and is fairly general with the audience. The brand of the product is being creative and innovative that helped to achieve the strong position among the competitors. Apple is performing a best job for creating culture value around its product which is attraction to the young customers compared to the old ones.

Conclusion:

Apple has deserves the strong potential to compete with the competitors in terms of design and quality. Company has managed to stay in peak level among the competitors with innovative technologies and software by providing the strong technical support to the customers.

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