Article writing on: Jolt of Caffeine – United States
The article “Jolt of Caffeine, by the Can” published in The New York Times on 23rd November’ 2005 is written by Melanie Warner. This article mainly highlights that Tom Cabrera a 27 year old mechanic grabs a can of energy drink while he is on his way to work. He takes another can before he works out. The article focuses upon the fact that, people who are used to such energy drinks have helped the organizations to become one of the fastest growing sectors. The energy drinks have been contributing approximately $93billion market share within the beverage industry. According to the various researchers it has been seen that, the energy drink sector is expected to accelerate in the future years to come (Warner, 2005).
The article states that, the sales for normal soda has decline in United States & the concept of energy drinks has come up on its own. Energy drinks contributing amongst the beverage industry has led to a pleasant surprise for this particular of sector. Scientists along with the nutritionists have come with the fact i.e. it consists of high levels of sugar. Popularity of energy drinks have led to high levels of addiction amongst the teenagers (Warner, 2005). Based upon the relevant facts & figures, energy drinks manufactures states that their product is not advertised to the teenagers or children. Secondly, the amount of caffeine in the energy is same as that in a cup of coffee. The research department at the University of Bristol took an initiative to test the effectiveness of the energy drinks. The results revealed that, energy drink helps to enhance mood along with performance of the individual but at the same time levels of caffeine included is of critical concern. Lastly, it has been debated that customers revive on caffeine. The manufacturers charge $2 – $3 whereas the original price for the same varies from $1 – $1.50. The energy drink manufacturers are on a head trip.
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