The video is all about explaining to gain attention where the speaker explains how gaining attention while communicating with one another is very important. The video also explain that with the help of the advertisements for product and services companies should try to innovate in in such a manner so that it can easily gain attention over the other advertisements. The speaker says that Bill Bernach set in the previous years that one can have all the right things in an advertisement but if no one is made to stop and listen to the advertisement then it can be said that it is of full waste. In many ways the speaker also ads on by saying that attention is also directly related to the message and the initiation of the message process. Simply putting attractive pictures and useful content is also not much to gain attention in simple words the speaker says that in order to gain attention a company has to work hard in order to build a good content backed up with eye catchy images.
As discussed in chapter 7 Message, there are few sections that deal with the crafting of the message to communicate information through words, pictures, sounds and colors. Therefore it can be said that word selection, wordplay, clarity of the message and informative color play a very important role in communicating an advertisement. According to Leo Burnett the speaker says that a customer might have noticed the advertisement, but the art of getting noticed naturally without screaming or using any kind of tricks is the natural process of gaining attention over pleasant advertisements. In the first context the chapter starts so as by explaining the importance of gaining attention as explained by Armstrong. The speaker also adds on by saying that consumers who remembered seeing the advertisements are 7 times more likely to choose the brand more than who did not remember the advertisement enough. The speaker also says that recall is the degree of remembering the advertisement so as by using the particular product or service which is offered by the company to the general consumers available in the market.
Slogans are used in the present date in radio advertisements where small manufacturing organizations with the help of ear slogans target consumers over the particular market and gains good competitive advantage over the other advertisements available in the industries. I such a case the use of right metaphor and speech is very crucial when proposing a message to the audience. Companies in the present there are also gaining super attention from the customers with the help of their colorful and creative contents or slogan used. The speaker in the video explains how Coca-Cola with the help of its red color is known for attracting the customers in the market and help them to memorize them with the help of the color.
Dulux on the other hand is known for approaching the customer segmentation so as by providing penetrative slogan which is lets color by searching Dulux endurance. on the other hand United colors of Benetton is also known for using the attractive skin color of girls to promote their clothing brand the keeping eye catching image, which will have the main aim of attracting the attention of the customers. For the mod the speaker discusses that there are two more chapters which includes the chapter 9 that contents Still adds and chapter 10 Motion adds.
