Accounting management report on: Entrepreneur Sherry Couti
Executive Summary
The topic chosen for the report is opportunity recognition because opportunity is the only trait which is first identified by the entrepreneurs as compared to anyone. This report gives the brief overview about the opportunity recognition and this feature has been identified in the Entrepreneur Sherry Coutu. She had searched the Software Company named Interactive International for financial service companies and formed in year 1994. Now she helps charities, company’s board and universities. It is analyzed that Sherry Coutu likes to visit as the national judge in the Entrepreneurial Year Award for exposing herself and try to grab opportunities available in the marketplace. It has been examined that procedure of opportunity recognition and information search may be persuaded through cognitive nature of the entrepreneur.
Literature Review
Opportunity RecognitionThe process of the entrepreneurial comprising all activities, actions and functions and related with the identification of opportunities. In general, three areas of the variations among the individuals may assist to recognize why certain type of individuals understands opportunities whereas other doesn’t, behavioral differences, knowledge differences and cognitive differences. The capability to create the association among the commercial opportunity and particular knowledge needs a group of aptitudes, circumstances, insights and skills. In general, opportunity recognition considered as the multi faced phenomenon (Reynolds & Paul, 2007). How, when and how certain people exploit and search opportunities available in the current workplace. The capability of the entrepreneurs to study from experiences of last business ownership may persuade the quality and the quantity of the information gathered. Once the information and the opportunity has been searched applicable to venture has been received, the other step for entrepreneur is to buy the innovative resources and managing existing resources efficiently for exploiting the opportunity.Opportunity recognition considered as the procedure of various learning steps as compared to one time occurrence (Johansson, 2004). This report gives the brief overview about the opportunity recognition with the help of Sherry Coutu entrepreneur which is the investor and helps universities, charities and company’s board (Jay, Ebbena & Alec, 2006). The topic has been decided for this report is Opportunity Recognition which is linked with up the entrepreneur Sherry Coutu. In general, opportunity recognition considered as the first critical step in the process of entrepreneur (Austin & Stevenson, 2006). It is very clear that most neglected question in the research of entrepreneurial is from where the opportunities come. It has been examined that procedure of opportunity recognition and information search may be persuaded through cognitive nature of the entrepreneur. Search behavior may be captured by the knowledge of the decision maker of how to handle the information and the capability for gathering the sufficient amount of the information (Ardichvili, Cardozo& Sourav, 2003). It is also analyzed that few experienced entrepreneurs might simply have the fortuitous experience and might have idea about searching the extra profitable projects. The procedure of opportunity recognition and search information may be persuaded by cognitive natures of the entrepreneurs. In general, opportunities are present everywhere and in fact numerous individuals do not view them. Entrepreneurs have ability to view what others have not. On the other side, Sherry Coutu is the investor and works on the charities, company’s board and universities. As the entrepreneur, Sherry Coutu successfully and established sold 2 business in the finance industry. It is analyzed that the entrepreneur Sherry is the individual who always look for the opportunities and chances. In fact, she has years of experience assisting companies that vary from the fast development private stage to boards and public with sales of approximately 1 million (Ardichvili, Cardozo& Sourav, 2003). Opportunity is the trait which is always recognized by the entrepreneur. She is the regular public speaker and the national judge of E&Y Entrepreneur of Year awards and shows regularly at high business schools. She has done specialization in internet, clean energy, information services and consumer. The entrepreneurial procedure comprising all activities, actions and functions related with the opportunities perception and making of organization to refer them has created significant academic interest. The exploitation and recognition of the opportunity by the entrepreneurs seems to be discussed by the publications on the entrepreneurship as the small feature of the entire development process of the business (Austin & Stevenson, 2006). In general, opportunity recognition is not significant to the entrepreneur only, but to organization and profit viewing enterprises. In other words, opportunity recognition defined as the forming and founding of the new venture and the considerable enhancement of the existing venture (Bhidé, 2000). It is very apparent that the opportunity recognition cannot be considered as the process of the organization, whereas it can be considered as the individual process throughout the organization whose entrepreneurial actions contribute to company innovativeness. It is advisable for the entrepreneurs, before performing on the opportunities they should first view the opportunities available in the current environment.In general, viewing more potential opportunities enhances the probability of searching adequate ones to refer (Alvord, Brown, & Letts, 2004). It is crucial for the organizations who are viewing to enhance their entrepreneurial capability to recognize how people understand the opportunities and they in turn may offer the infrastructure for supporting the opportunities perception by their workers (Craig & Lindsay, 2000). To understand the recognition of opportunity, it is mandatory to recognize the individual make up at its center, mainly the entrepreneur and understand the wider image as they are part of. In general, opportunities are conditional and changed when there are altering situations, inconsistencies, confusion, leads, information gaps, knowledge and form of other vacuums in the market or industry. Few situations under which opportunity is spawned considered as idiosyncratic and other times it may be applied throughout other products, services and industries (Shane, 2003). In this path cross association may trigger in the mind of the entrepreneur and helps in recognition of impending and existing opportunities.
In context of entrepreneurial model of opportunity and venture creation, studies have recommended that there are 2 kinds of the opportunity recognition throughout the process
First is external aroused opportunity recognition, where judgment for starting the new venture preceded the opportunity recognition. Entrepreneurs involved in the opportunistic investigation for the opportunities with the filtration of ideas, elaboration and opportunities.
Second one is internal aroused opportunity recognition, in this entrepreneurs searched the obstacles for requirements to fulfill and decided to make the venture and work as the entrepreneur.
Conclusion
SummaryThis report gives the brief overview about the opportunity recognition. It is very clear that the opportunity recognition referred as one of the vital steps in the process of entrepreneurial. The topic opportunity recognition is chosen because it is simply linked with the entrepreneur Sherry Coutu, who always looks for the opportunity to expose her by attending entrepreneurial awards at E & Y as the national judge and works for charities and Company’s board. After doing the literature review on opportunity recognition, definition on entrepreneur has been made which gives the brief about the Entrepreneur Sherry Coutu. In simple words, Entrepreneur is defined as someone who takes several projects and understands opportunities prevailing in the current environment. Sherry Coutu is the entrepreneur who always looks for the opportunities and helps charities and Company boards. It is also examined that Sherry Coutu regularly presents at the top school for identification of good opportunities.
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