Marketing management essay on: Brammer and its management

IntroductionThis report gives the overview about the research problem of the Brammer that the Company should outsource the management of spares or not. The research should be casual for the problem which calculates what effect a particular change shall have on the current norms and permits the market researcher to estimate scenarios on which the company may make its plan of the business.  It is advisable to the Company that it should use combination of both qualitative and quantitative research for solving of the research problem.

It is very clear that management and buying of spares for the daily maintenance, repair and operation of the manufacturing and production equipment is considered as difficult, resource consuming, time issue for most of the organizations. As per the managing director Lan Ritchie of the Brammer said that it is critical to maintain the continuity of the production and averting costly downtime.  The managing director of the Company has the research problem should the Brammer outsource the spares management or not? In general, management of the spares considered as the difficult issue for the manufacturers in almost each and every sector. In, fact quick access to the spares is essential for maintaining the continuity of the production and averting costly downtime. The outsourcing alternative being adopted by the enhancing number of the manufacturers of the U.K – is outsourcing the whole MRO management and procurement function to the Company such as Brammer who can form up the committed branch on users site for handling the whole process. In general, outsourcing overhaul, repair and maintenance may provide actual business advantages in term of process improvement, technical support and stock management. Significantly, big organizations outsource their MRO management of the spares to the specialist distributor who is geared to optimize the inventory kept on site. There are various benefits of outsourcing of the spares management such as minimized cost of the inventory, standardized patterns of the buying, minimized downtime and excellent planning for arranged breakdowns and maintenance.

According to me, Brammer should outsource the spares management.

Nature of the Research Problem

The nature of the research problem is casual. The research should be casual research which signifies the impact of one thing on the other thing and the consequence of the one variable on the other (Lichtman, 2006). The casual research is implemented to calculate what effect a particular change shall have on the current norms and permits the market researcher to estimate scenarios on which the company may make its plan of the business (Patton, 2002).   The management of the spares for the daily repair and maintenance of manufacturing and production equipment is referred as complex and time consuming issue for most of the organizations (Holliday, 2007).  But on the other side, outsourcing of the spares management offers various benefits such as minimized downtime, minimized cost of the inventory and standardized patterns of the buying.  The nature of the research problem is casual because after outsourcing of the spares management it would have effect on cost, patterns of buying and downtime.

The research should be combination of both such as Qualitative and Quantitative. Qualitative Research implemented to gain valuable insight in the people behaviors, attitudes, systems, motivations, lifestyles, culture or aspirations (Johnson & Christensen, 2008).  This research is implemented for informing the policy formation, research, business decisions and communication whereas Quantitative Research comprising customer questionnaires and surveys which help companies to enhance their services and products by enabling companies to create informed actions. Both research, would help the Company Brammer to gain valuable insight in the people behaviors and attitudes with the help of qualitative research and make informed actions and decisions with the help of quantitative research. Literature

As per the article written by the Philip Slater, investment in the parts of the spare supports the capacity of the production in numerous ways same to investment which is created in capacity of the production.  In general, parts of the spare needs the capital investment with the estimation that investment shall be utilized efficiently (Slater, 2010). The indicator of the efficiency of the investment of spare parts is the stock turns. The vital issue in the spare management is to form the sufficient level of the insurance of the emergency spare when the crucial long-life equipment fails. In general, demand of the spares could not be simply estimated because the usage of the spares might be probabilistic in the nature.

According to the Manufacturer Magazine Article, big companies outsource their spares management to the distributor who is geared to optimize the inventory held on the site (The Manufacturer Magazine, 2009).  Daily inventory profiling ensures excellent coordination with the patterns of the consumption for basic consumables and components. With the advantage of more precise data of the inventory, basic components and products may be standardized through plants.

Instrument

Questionnaire and survey should be used as the instruments for collection of the reliable information on the problem of the research. Questionnaire comprises a group of prompts and questions for the objective of collecting information from the respondents. With the help of questionnaire, the Company gets to know opinion of the public in regards to outsourcing of the spares management.

Random Sampling

For this research problem, Random Sampling is adequate in which all the members of the group have independent and equal opportunity of being chosen (Johnson & Christensen, 2008).   In case of large population, it is complex to search each and every individual of population. Random Sampling would help the management of the company to know about the research problem in detail.

Change Behavior

Change behavior would be researched in terms of change in number of employers and employees and the industry with the decision cost. Change in number of employers and employees would give the idea that how many employees and employers are satisfied or non-satisfied with procedures and policies of the Brammer Company.

Benefits of the Research

There are many benefit of the research such as better insight of the problem and give the suggestion that the Brammer should outsource the spares management or not. The detailed research would help the management of the Company, how to solve the research problem with the help of qualitative and quantitative research. It has been examined from the literature that outsourcing spares management may provide actual benefits to the business in respect to stock management, technical support and process improvement.

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