Marketing management of Health care industry
Introduction
It is very clear that Healthcare Services Industry is tremendously complex with the various products. It is viewed that medical technology and explosion of the medical understanding amaze both medical professionals and consumers. This report comprises the detailed explanation about the Healthcare industry of India and its several segments. The healthcare services industry is fastest developing industry of India. The growth of the healthcare industry is driven by developing awareness of the health between the India’s growing middle class. It is very clear that economy of the India is enjoying the steady growth but the healthcare industry is moving towards the phase of the growth. The initiation of the product patent in the India is estimated to motivate the healthcare industry by motivating global companies for launching the life-save drugs. This report uses Porter’s Five Model Pest Analysis and Radar plot for the analysis of the Healthcare Industry.
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