HR Management report writing help on: Report on people management in Retail company
Q?? Write a Report on people management in Retail company??
Solution the report frames is:
Executive Summary
This report has been designed in order to highlight the company who has a well-established store on the best shopping strip or in the best mall in every city with at least 1 million people in the country. There has, naturally, been a fall in market share as the opportunities presented by seasonal promotions have not been grasped and the key trends simply missed. The various problems identified at the company such as there is no longer a consistent manner in which the customers are greeted. It has been analyzed that the staff members are disinterested, suggesting a heavy level of turnover of the trusted, experienced staff in favor of temporary part-timers. Nothing wrong with part-timers, of course, but it is the skilled and mature permanent part-timer who makes the best salesperson, not the youngster lacking a bit of cash and simply passing through. The product line still has its longstanding winners but has not seen any innovation since the head of buying left. The top properties are all still there, thank goodness, but there is a tiredness about furnishings and lay-out that sits poorly with the company’s market position. And, then, there are the people issues, always the focus of the mystery shopper, ask for a supervisor to assist, performance is again very variable. Clearly, some are experienced, trained employees, who know how to cherish a customer enquiry and can engage very knowledgeably while others are lacking expert knowledge or are indiscreet about the staff’s shortcomings. At last, some recommendations have been given for proper HR system in the company in order to avoid shortfalls in the Company.
The stage of development in the industry in which this retail company is competing and the company’s current strategic situation
After analysing the case study it has been analysed that the retail company is in the decline stage because the buying department has lost its way after the real genius behind it left for greener pastures. It has been analysed that the declining stage can be considered as the last stage of PLC and featured by the diminishing sales income and very less customers. Due to fall in the market share, merchant bankers had the idea to sell the company to the famous and genuine retailer called French Retail House. It has been analyzed that if the company wants to get away from the market, but have stock and might markdown the product to motivate quick sales. It has been analyzed that the company was plunged on by a private equity fund coordinated by the merchant banker. Some of the undeveloped real estate properties were sold rapidly for the smart profit and nothing was invested in the stores themselves. The buying department has lost its path after the real genius behind it left for greener pastures (Tyson & Ward, 2004). It has been analyzed that there was drastic fall in the market share as the chances presented by seasonal promotions have not been grasped and the basic trends simply missed. In fact, the merchant bankers had the idea to sell the company to the genuine retailer called French Retail House. But after few days, the headhunter of the company called and offered the position of managing director. Being the managing director of the company and before initiate the meeting with French Retail House conducted the research on retail, like incognito tour of the company’s top 10 stores, running from one to the other. But after visiting of the company 10 stores the situation was very depressing because product still has its longstanding winners but has not seen any innovation to attract and retain the customers for the long run. The top properties are still there but there is a tiredness about the layout and furnishings which did not match with up with the market position. Apart from this, there were people issues in the company as always the concentration of the mystery shopper (Walton, 1977)
Issues in its current system of people management, and why they have developed
There are various issues which have been identified in the company system of people management
It has been discovered in the stores that there is no longer consistent and reliable manner in which users are greeted. It has been viewed that the many of the staff members were disinterested and suggested a huge level of turnover of the experienced and trusted staff in favour of temporary part timers. In general, it is the mature and skilled permanent part timer who makes the best salesperson, not the youngster lacking a cash and easily passes through.
It has been analysed that on the occasion, performance was again variable on asking of the supervisor to assist. It has been analysed that some are trained and experienced employees who know and understands how to initiate the customer enquiry and can indulge very knowledgeably while others employees are lacking expert and superior knowledge and indiscreet about the shortcomings of the staff. It has been observed that there was lack of trained employees in the organization which created problems in the management of the public in the organization (Tyson & Ward, 2004)
It has also been analysed that there was a tension among the concession staff and the company’s own staff. The common promotion of the store, through which all can benefit such as boats increasing on the incoming tide, is not evident. Due to the several issues of public management in the Company, the merchant bankers of the Company had the good sense to sell the company to the genuine retailer called French Retail House. Apart from this, the company faced the fall in market share as the opportunities presented by seasonal promotions have not been achieved and the basic trends simply missed (Smith, 1990)
It can be said that after analysing of the company strategic situation, there is need for the improvement in the products, properties and people and in specific the changes required in people management, comprising the paths in that front line staffs and their managers are managed.
Properties can be managed, but some time should be given to the undeveloped part in order to become the developed one, because in starting of the case study it has been observed that some undeveloped real estate was sold quickly for a smart profit and nothing has been invested in the stores themselves. The company has sold out the properties in order to earn the smart profit for the shareholders and the members of the Company. To fascinate more customers the company was showing more profit by selling of undeveloped properties.
Products It has been analysed that the product line has its longstanding winners but has not seen any type of innovation since the head of buying left. But in recent time, it is important to have product innovation in order to retain the existing customers with the new customers. Normally, companies do and motivate the innovation. Many companies have disclosure system of the patent where the inventor can share savings of the cost, improvements in the process and introductions of the new product. In general, product innovation can be considered as the action of producing something new and innovative to the place of the market which betters the excellence and range of products and services. It is advisable for the Company to concentrate on the product innovation (Sparrow &Cooper, 1998)
People It has been analysed that there were several issues regarding the people at the Company. It has been observed in the stores of the Company that there is no consistent manner to greet the customers, but on the other side people play a very important role in the retail industry. In general, most of the jobs of the retail are serving customers and assisting them on the floor of the shop and in changing rooms as well. The security staffs of the store has responsibility to offer better customer service and preventing theft and make sure the safety of customers and the staff.
It can be seen that the some principles are there which serve users whereas front line can be considered as the contact point relate equally to industrial companies and manufacturers. It is very clear that front line workers may create and break the cost and the quality of service and the product. In general, front line confronts the customer and helps in shaping of the company success.
The best way to manage the front line staffs and their managers is building of the right team because right team comprise shareholders at all stages, from executive to individual present at front line. This individual retains the information about inside which shall be vital to the accomplishment of experts from outside organization. It has been analyzed that comprising staff of the front line permits managers to still indulge in project, whereas end users may offer straightly to the success of the project. The champions of the front line may help in training of other staff throughout implementation of the project.
Another way to manage the front line staffs and their managers is facilitating of communication. It can be seen that the accurate and credible communication is vital to build the cohesive environment in achieving the success of the project. The objectives and information of the project must be communicated within every level of the procedure so that all members of the team are equally informed (Robbins, 1996)
Another way is to motivate the collaboration. For achieving the success the leaders of the team project should stress the significance of goal setting and collaborative planning. It can be analyzed that the structure of the collaborative team promotes the learning atmosphere where expert may share experience and knowledge.
Another way is to set an apparent vision which is easy and inspirational to hold people on front line. It is important for the leaders of the company to form the apparent vision which is inspiring and easy. The strong objective should be inspiring and should describe the success picture which encourages workers to become the part. Employees are required to associate personally to the make the vision of the company efficient.
Another way is to recruit the people with right attitude and skills and concentrate them on the procedures which matter like getting the correct people and make sure that they are in the right direction which are critical to ensure the success of front line. It can be seen that significantly, companies do activities which used to be executed by the company front line. It can be seen that the managers of front line with good skills offer appreciation to motivate the efforts of executing the change.
At last, staff of front line must be indulged in paths which offer space and time through which staff can apply knowledge to various matters under consideration. Adequate time to engage contributions of front line is the significant part of their involvement.
It can be seen that the effective mixture of the frontline expertise with policy makers provides a strong understanding and knowledge which shall inform policy development areas. There are some regions for development of policy which would not benefit through the front line involvement. It can be seen that the effective staff of the front line needs apparent objectives for policy process and policy development, the approach for the front line involvement and adequate planning and resourcing (Pasmore, 1978)
It can be seen that the effective involvement of the front line staff with their managers can be considered as the positive technique in policy rollout. It permits scope for chances and knowledge in the area of before the procedure is launched.
Analysis of Case Study
Problems
It has been analyzed that the main problem was that the product line still has its longstanding winners but has not seen any innovation since the head of buying left. But in market today, consumers want to pay high price for those goods which are attractive and innovative. Product innovation is something that the consumer wants time to time (Nutt, 2004)
It has been analyzed that the properties are there, but there is tiredness about layout and furnishings which does not match up with the company’s market position. In general, consumers used to buy the properties which are well furnished and have proper layout. It has been observed that because of earning of profits the company has sold the undeveloped properties.
It has been analysed in the stores that there is no consistent manner in which the customers are greeted. In general, customers play a very significant role in the retail industry. Every company should design the strategy of CRM in such a way that the customers always feel happy and greeted.
It has been analysed that on the various occasions when request for the supervisor then again the performance is variable. Clearly, few are trained and experienced employees, who know how to cherish the customer enquiry and can indulge very knowledgeably while other employees are lacking expert knowledge and indiscreet about the shortcomings of the staff.
It has been analysed that there was tension among the concession staff and the company‘s own staff which creates the tension among the staff members.
Recommendations
It is advisable for the company to have trained and experienced staff members. It is very clear that trained and experienced staff is the support of the well established living facility. It can be seen that if the company has trained and experienced staff then it would be good for the company. It has been viewed that on various occasions, requesting for the supervisor then it shows the variable performance because some employees are experienced and treat the customers very well and some are lacking the training experience how to greet the customers. At last, it is advisable for the company to train all the employees on how to greet the customers in the good manner. It is known that training may be formal and informal. It is very clear that formal training comprises of discussion and presentation etc. In fact formal training may be carried out by external agencies which have specialized programs of the training and it might benefit the Company in long period. At last, training helps in creation of positive attitudes with are generally anticipated from the worker. It is very clear that business is altering continuously and organizations become liable to offer training to their employees in order to cope with the customer (Chaffee, 1985)
It is advisable for the management of the company that they should greet the users in the respectable manner. In general, many companies impart the training to their workers how to handle and greet the customer in the reliable manner but few employees recognize the purpose of true CRM. It can be seen that the CRM is potential and achievable with the arrival of modern communication and technology. CRM is considered as the significantly new perspective for managing the customers and making relationship with them throughout the lifetime. It can be seen that the CRM helps in identifying of material needs, meeting expectations of the market, enhancing psychological and temporal benefits (Fong & Kleiner, 2004)
It is advisable for the company for improving the product line; the company should come out with the innovation like creation of innovative products, alteration in designing of products, implementation of new substances for the creation of products. In general product innovation can be done by the company by two ways such as creation of innovative product and improvement in the existing product and service. It can be seen that the product innovation bring something new to the world that has never heard before. At last, product innovation helps the company and the public. It is very clear that with the help of innovation companies may form unassailable lead in the marketplace.
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