Report writing on Change management of Coca Cola

Executive Summary

In this report, the Company Coca Cola has been analyzed on the basis of change management. The assumptions of managing change held by a major change agents has been mentioned such as Fashion Pressures, Reputation and Credibility Pressure, Growth Process and Diagnosis Process. These all changes made the Coca Cola to go under a change of External and Internal. The External change had done by the company for improving the conditions of the society and internal change had done by the company for improving the health & fitness of employees of the Company. These two changes done by the Coca Cola Company had changed the perception of change management among people. In general change creates tension and fear among people because of increased competition, increased responsibility and loss of jobs. In last some suggestions have been given to the company in order to manage change in the future.

Assumptions for managing the Change

It can be seen that change management is a strategy of shifting individuals and organization from an existing position to future position.  It is observed that change management is a process that aimed at motivating employees for accepting of changes and up gradations in their existing business environment. The assumptions of managing change held by a major change agent according to the case study are as follows. The various assumptions had been considered by the Coca Cola for managing the change held by a major change agent as per the case study. The various assumptions of managing change have been taken into consideration by the Coca Cola such as Fashion Pressure, Reputation and Credibility Pressure, Growth Pressure and Diagnosis process (Tabije, 2010)

Fashion Pressure It can be seen that Fashion pressures recognize the stress of using fashionable type of management changes. These changes contain changing the culture & customs of the organization and start learning unit in the Company. The changes for markets and the restructuring of the process of the business are the factors of creating the changes. In current, the impact of international drink industry had changed. It can be seen that there are significant trends in behavior of the consumer, first is enhancing demand for the service and the product that can meet its fitness & health needs and second is enhancing requirement for the products to live in a less environmental damaging lifestyles. It can be seen that Coca Cola was required to create the innovative culture to develop the strength and to face the pressure of fashion. This type of assumption create a change for increasing demand of the product that can meet the needs of heath & fitness and the second one is increasing demand for the product that can create the environment for less damaging lifestyles. It can be seen that Fashion Pressure assumption made the Coca Cola to go under the process of change because it helps the Company in managing of fitness & health needs. The fashion pressure was forcing the Coca Cola to undergo for a change for creation of innovative culture in order to face the competition (Edward & Christopher, 2006)

Reputation and credibility pressure

It can be seen that there are various criticisms faced by the Coca Cola from various decades. It is observed that, greater usage of pesticides in its product has destroyed the environment. For that, Coca Cola provided a grant of $500000 and entered into an agreement with the American Academy to assist the excellence of health lifestyle education. It can be seen that these measures have been taken by the company to enhance its corporate and social image and build credibility and goodwill with shareholders. It is very clear that credibility and goodwill pressure, this change is associated to maintain the sufficient corporate governance. The corporate goodwill recognizes the description of the company past actions and explains the ability of the firm to produce valued results to different shareholders, but the significantly corporate asset is positively associated with the performance of the organization, building and increasing corporate goodwill is a significant division of  managing company survival (Fong & Kleiner,2004)

It can be seen that this type of assumption, reputation & credibility pressure required the Coca Cola Company to go under a change for maintenance of appropriate corporate governance. The reputation and credibility pressure required the company to implement a change for the maintenance of sufficient corporate governance which helps in managing of the company past actions and defines the capability of the company to produce valued results to distinct shareholders ( Schraeder,  Swamidass, & Morrison, 2006)

Growth pressure

It is analyzed that from the report of Coca Cola that the company served 1.5 million drinks routinely, and this percentage had increased to 1.6 million in 2010.The Company sells cold drinks in approximately 200 countries. It is very apparent that Coca Cola & Pepsi managed approximately 40% of the drink market. In order to remain competitive, the Coca Cola identified other markets to expand. This can be seen that Coca Cola has pressure of growth which is the major change and searching the path of building the entrepreneurial mission of the company (Nutt, 2004).The assumption of the pressure of the growth made the company to go under a change and this change would help the company in the creation of entrepreneurial mission.

 Diagnosis process

It is believable to implement different images of change in relation to Coca Cola & its pressures as mentioned above. It is very clear that usage of image depends upon the kind of change, the stage of change and the framework of change. It is very essential to take into consideration what all changes have to be done after taking into account the requirements of company change. It is very clear that usage of image made the company to implement what kind, state and framework of the change (Wang, Hutchins, & Garavan, 2009)

 It can be seen that theory of change management may include innovative marketing strategies to facilitate the communication among the change audiences, and formed deeper understanding about styles of leadership and dynamics of the group. It is very clear that change management helps in alignment of group expectations, coordinate team and manage the training of the people. It is observed that change management implements performance measures such as leadership commitment, operational and the financial efficiency. The capability to adopt sudden changes in the surrounding is a benefit for survival of the long term. It can be seen that the Coca Cola Company is managing its style of change management very well and creates innovative products as well. It has been observed that the company has created competitive items to match the changes in the needs of the consumer. After done analysis of the case study the Coca Cola Company has implemented change strategies in order to response the problems. The Coca Cola Company had done two types of changes such as External and Internal. One of the biggest world trend is Safe and green Environment like saving of energy, safeguarding of the surroundings and creation of innovative green technology. This kind of change management for the company is referred as subsequent bar so that the Coca Cola Company made a decision to spend 70 million into venture funds. The company had already viewed 2% improvement in the efficiency of the water during 2006 and undertook initiatives to repay the similar quantity of water which it implements to societies with the fund of World Wildlife (Sparrow &Cooper, 1998).Even, the Company had tried to minimize or avoid the harm for the maintenance of green environment from production & creation of new products. It can be viewed that the company had reduced the usage of plastic bottle by the creation of innovation technology. This type of change had done by the company not for its benefits but for the benefit of the society. The experience of this organizational change had changed the perception about the management change because Coca Cola Company had implemented external change for the maintenance of the environment not for the creation of the profit. Another, type of change implemented by the Company is internal change. It is very clear that another major trend is Fitness and Health and that’s why people spend more in fitness & health. To maintain the heath & fitness of the consumer the Coca Cola Company had launched low fat products such as Zero Coca Cola & Diet Coke during 2005.In recent time, consumers become conscious for low fat products and that’s why the company came out with low calorie products. It is very clear that in general, people are reluctant to change because of various responsibilities such as increased competition, new responsibilities and new type of work. It can be seen that Change is having dangerous meaning in the eyes of the employees like downsizing, layoffs and pay cuts. Normally, change has created stress and the tension among employees in the working environment. The arising of innovative technology, enhanced global competition and innovative products made the organization to go under a change. But after done analysis of Coca Cola Company it has been observed that the Company had undergone an Internal and External change. These both changes have done by the Company for the sake of the environment and the health and fitness of the employees. These types of activities done by the company had changed the perception about the change management. Besides this Coca Cola company has introduced eco system throughout the business for minimizing the impacts on the surroundings. After done the analysis of the Coca Cola Company it has been observed that the company had successfully implemented the process of the change management and evaluated all critical success factors. Different types of avenue have been implemented by the process of change management may result in distinct affect of the development of the business. It is essential to have thorough understanding and attention to the process of change management that was implemented.  It can be seen that both changes external and internal will affect the style of the management. External change had done by the Coca Cola Company for managing the needs of the consumer and the society whereas the internal change had done by the Company for the creation of the new product and this will lead to affect the sales quantity of the product.
 

Implications

It can be seen that Management produces various scenarios for the future, explains opportunities based upon potential futures and analyze its strength and weakness. The implications of present perspective are based on approach to manage future organisational change

The Company should enhance urgency, and encourage people to shift and make strategies that are actual and applicable.The Company should build the team to acquire the correct people in position with the correct emotional commitment, & the combination of knowledge & skills. The company should involve so many people as it is possible, convey the essentials and react to the needs of the people. The company should remove obstacles and make constructive suggestion and feedback and support from the manager and the leader. The Company should set the aim that are simple to achieve and stages before initiating the new ones. To implement the constant change, the company should emphasize on existing& future milestones. The Company can implement the successful change in the future through promotions & innovative change leaders.

Conclusion

This report has been analyzed about the change management and it is a process of shifting individuals from the current to the future position. It can be seen that the various assumptions like Fashion pressures, Reputation Pressure, Growth Pressure and Diagnosis Process which forced the Coca Cola Company to go under a change management. It can be seen that, the Company had implemented External and Internal Change. These both changes have done by the Company for the environment, society & health and fitness of employees and changed the perception about the change management among the People. In last some recommendations have been given to the Coca Cola Company for managing change in the Future.

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