QUESTION
FINAL EXAM – TERM 1, 2012
ADVANCED DIPLOMA OF MANAGEMENT (BSB60407)
Unit 1: MARKETING STRATEGIES AND
PLANNING
BSBMKG609A: Develop a Marketing Plan
Unit 2: Strategic Planning:
BSBMGT616A: Develop and
TIME ALLOWED: 2 Hours
READ THE FOLLOWING INSTRUCTIONS CAREFULLY:
Implement Strategic Plans
1. Do not
commence your assessment until you are told to do so.
2. Place your ID card on the table so your attendance can be recorded.
3. Cheating will not
be tolerated. Disciplinary action will be taken against
anyone who attempts to cheat. If you have anything on your person that
may be considered as an attempt to cheat, surrender it to your assessor
immediately. Only 1 single page, one sided, hand written page.
4. Communication devices (e.g., I phone, I pad, Mobile phones, PDAs,
pagers etc.) are to be surrendered to the assessor. Computers are not
to
be used except as specified in the assessment.
5. Read each question carefully before attempting to answer.
6. Do not
take the assessment questions out of the room. You must submit
that resource page with this exam script, otherwise your exam script will
not be checked.
Student Name: ___________________________________Student Sign________
Student ID: ______________________ College: ________________________
Trainer Name: _Fazluz Zaman Date: March, 2012
TRAINER’S Comment:
MARKS
OBTAINED
1
CHOOSE ANY ONE COMPANY FROM THE 2 OPTIONS:
Company 1: Company 2:
The Body Shop, UK:
http://www.thebodyshop.co.uk/_en/_gb/i
ndex.aspx
Academies Australasia:
www.aca.nsw.edu.au
LOOK AT THE PRACTICE OF YOUR CHOSEN COMPANY:
DO NOT USE BULLET POINT ONLY.
EXPLAIN YOUR CHOICE FOR ALL THE ANSWER.
Topics:
Questions (Explain)
1. SWOT
Analysis –
8 Marks
a. Two Weaknesses
b. Two Threats
2
2. Explain the
following three
issues from your
chosen company
perspective –
9 Marks
Explain the Specific Segmentation: 3 Marks
Demographic/Psychographic/Geographic/Economic/Benefit/Usage
Rate
Explain the Specific Target Marketing Strategy: 3 Marks
Undifferentiated/Differentiated/Concentrated
Explain with the Diagram – Positioning of your chosen organization?
3
3. Based on your
case organization
and the resource
based view
perspective,
explain which or
the combination
of the CORE
COMPETENCIES
and
COMPETITIVE
ADVANTAGE are
in use:
8 marks
Core Competencies: Technology/PEOPLE-HR/Location/Market and
Financial Knowledge
Competitive Advantage: Cost/Quality/Focus
4
4. Based on your
case
organization,
explain which
specific Market
Oriented strategy
by Miles and
Snow is in use?
5 Marks
5. Based on your
case
organization,
explain the kind
of involvement –
is currently in
use? 5 Marks
SOLUTION
LD97
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