HR assignment help essay writing on: Understanding Culture of Diverse Backgrounds
Culture is an inherent process which is reflected in behaviour and lifestyle of human beings. It is a process of valuing someone’s faith, custom, art, fooding habits, language, and economy to develop the societies. Every country is unique in its culture from the other country (Dennis O’Neil 2006). People build their identity with the help of their culture. For exploring the business across the globe is it important to know the culture of the particular country. It is important because doing one thing right in particular country might be wrong in another country affecting its culture. Understanding of international culture by organizations will help them to share common values, beliefs, of the particular country. Integration of culture is required to interconnect, support the people who come from different diversities. It is used in communication process by having interaction with different groups, societies and organizations. It will provide a channel to communicate about individual’s history and patterns of their lifestyle (University of Kansas 2012). Dynamic changes have occurred in the culture of different countries due to globalization and emergence of new technologies. It helps to find out the inner values and the perception of people. For an example Chinese people speak with lot of respect whereas Americans are more of an open-minded and frank in nature. It passes from one generation to the other generation by implementing some changes in their culture. Strong Cultural aspect will help to build a better image in the market for an individual. Culture can also include sub-culture in it and one should not cross its boundaries by discriminating others in terms of sex, religion, language, race and ethnicity. We learn culture from different organizations, elders, peers and families. The verbal and the non verbal symbols used by us in our communication process is also a part of our culture. If we see in U.S the individuals give more preference to their personal needs and they want autonomy in their activities. In Asian countries people have collective approach before thinking about own self interest. There are two types of cultural groups known as Homogeneous and Heterogeneous. Homogeneous groups are those who share the similar beliefs and attitudes of the society. Heterogeneous are those who differ in terms of education, wealth and economic status in the society (The McGraw-Hill Companies 2000). We can take an example of MC Donald’s who understands the culture of particular country before entering into it. This shows the respect towards the culture of particular country and its people.
In this paragraph we will compare the culture of two countries and explain how understanding of the cultural diversities of two countries will help in doing and developing better business relationship. The two countries chosen for the comparison purpose are America and Japan. We will compare these two countries business with the cultural aspects. In business world the meaning of culture has to be understood deeply and changes occurs as per the time. To go for international business the countries need to understand and learn manners and practices. American and Japanese cultures have their own importance and are different to each other. Americans are controlled in nature, and they are present oriented. They do business to earn success and satisfy the individual needs. They communicate very less as compared to other countries. Americans require private space and want to be empowered by emphasising of their personal needs. They are highly competitive and follow low structure in an organization. Americans believe in dealing with informal approach and by taking things casually (Weber State University 2010). They are straightforward in nature and the top management in America wants to achieve the success in shorter duration of time. They have high level of assertiveness. Americans focus on making business deal for shorter period of time as compared to Japanese. They are aggressive in nature and get anxious very soon while doing business. Decisions are taken by them quickly without considering the facts and understanding the behaviour of others. Their culture shows that they are having an arguing nature which is not good for doing business. Japanese are hard working in nature and they follow a collaborative approach to run their business. They are more future oriented and think themselves a part of their organization. They think about public by giving them a lot of space. Hierarchy structure is followed in an organization and they give very low preference to the individual approach. They respect top management and follow a highly formal approach while doing any business deal. Social approach is being reflected by their culture to do the business. They are more of a cooperative nature so the conflict is being avoided at their workplace. Whenever business is to be explored they negotiate on the basis of their position of an organization. They do not give up easily unless they find out solutions to the problem in managing the business. Quality output is preferred by them. The Japanese spend more of their time in developing effective communication process for managing their business. Decisions are taken on a cooperative basis by passive manner. Japanese believe in continuous improvement where Americans follow the best practice of managing the business. The Japanese organizations are known for their loyalty in society which shows that they have a better culture as compared to the Americans. Whenever employees are being hired by Japanese companies they have a feeling that they have been hired for longer period of time. In America there is lower job security for the employees in an organization (Hinzie Media Inc 2008). Americans greet other by hugging whereas Japanese bow their head to show the respect to others. Japanese have a more personal relationships compared to Americans. The law like right to equality helps to protect the discrimination between men and women in America. Tips are not being given to the restaurants employees because they think that it is the part of their duty.
It is a fact that companies need to deal with polycentric approach to manage the business in different countries by keeping in mind the different cultural diversities of people. Many of the cosmetics and food processing companies across the world have a culture to use the animals for experimentation process. Females in western countries would like to apply the cosmetics from those companies who have been using animal’s components in its mixture. If we see in Asian countries, in India the females think that killing animals is not their culture and they go for using the natural products. Before entering into any country the taste and preference of consumer’s should be understood properly because they are backed by strong culture. Drinking wine in business meeting and occasions is culture of many western countries. The language used for the advertisement of any product is designed by keeping in mind the native language of that particular country. A better understanding of Culture will also provide benefits to the business by developing strong brand image in the market. Employees in an organization are hired from different countries because they come from diverse background that has understanding of different culture. Customer is the king and companies can only grow by making them happy and understanding their requirements. These days one can know and learn the culture of other country with the help of technology. People have been gaining awareness about different culture and its sub culture (CDA Media 2012). Global compentencies can be built up by proper understanding of the language and culture of other country. Even the way the business was carried in historical times has changed today because of technology. The communication between the countries has been increased to have a global integration with each other in terms of trade. Though all countries have the same objective of running the business the difference occurs when how well the countries can understand each others culture. Cross cultural understanding helps to grow the business in international market and competition can be faced by the companies who are having same line of business. We can see the youths who have a technological culture because they spend their maximum time by using it. They create and gain awareness about different countries. The companies have been promoting their products on social sites where the customers can purchase by ordering online. Consumer behaviour is being analyzed by companies by the help of mystery shopping process to know about the diversities of their culture. Thus we have also highlighted the difference between the two countries culture and how they have been successfully running their business on their cultural principles. To make a product renowned across the globe, companies had understood the customer’s requirements, taste and preference, language and economic status of them. Business should be understood from the global mindset by the leaders to mark their presence globally. Therefore a better business relationship can be developed by linking it with different cultural diversities and integrating it with effective means of communication process. This will help to make the consumers aware about the corporate culture in the global market (About.com 2012).
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