Introduction to the Company
Company Description and Problem Statement
Young Life Australia is one of the top 5 welfare organisations in Australia supporting the community and charity. The company is not only a social welfare group, but it is an intervention team to reform educational services. The mission of the company is to strengthen the operations of Young Life as a relational outreach trusting the issues to explore student’s safety. It helps the students to improvise the internal environment of the firm in supporting an open environment encouraging friendship and safety. The company aims to be personal growth with positive outcomes with young people. It seeks an in-still sense of purpose and values among teenagers to instigate relationship with adult role models (International Social Service (ISS) Australia, 2012).
In addition, the company involve boot-camps with behaviour modification programs to seek local leaders in the community in supporting the staff and team members to promote positive interaction among people. The marketing plan for the company is to build a student’s self-esteem and confidence among teenagers in providing practical advice to offer pastoral care. However, the marketing plan will work on supporting the growing number of people coping with student’s problems (Economics, 2015). The company can use social media marketing strategies in assisting, guiding, tutoring, and listening to teenager problem so that they can provide support. The overall scenario is to increase awareness among students about building a positive relationship. However, the marketing campaigns of the company are not structurally planed, hence require the organisation to improvise its operational facilities. It will help the company to bring new volunteers and business to the firm improving its business opportunities (Sleeman, Lang, & Dakich, 2019).
Company Analysis
The mission statement of the company is “Young Life seeks the opportunity to build confidence, values, and resilience in Australia’s young people using significant relationships with adults who model the love of Jesus Christ”. The company is committed to people, faith, outreach, access and equity, diversity, safety, friendly, and others. Meanwhile, the company value student partnership and response to respect young people affiliated to support mutual respect among people (Kift, 2009; Kift, 2015). In addition to this, the company look forward to setting high standards of care and protection to students to provide self-respect, individual dignity adhering to highest behaviour standards supported with the legislation in Australia. The philosophy of the company is to support young people to offer care to people taking enough care to people to provide their friendship bridging and tragic to fill in the gap existing in people’s culture between teenager and adults (Arkoudis & Baik, 2014).
Market Situation
Market Overview
The international educational setting in Australia is continuously growing. It determines Australia as the 3rd largest export of Pakistan contributing over $32.4 billion of the Australian economy. In 2017, the industry generated over 22.8% more enrolment of international students as it can be seen in the figure below,
Source: “Export income CY 2017”, 2018
However, different industry struggles with higher education booming in the Australian economy with double digital growth in the fourth year in a row as seen in the graph below,
Source: “Export income CY 2017”, 2018
Furthermore, it is crucial to understand that international students in Australia come with a variety of countries with over the top 10 enrolments with limited English language skills.
In addition, with annual growth, international students in Australia offer opportunities developing new business opportunities for organisations offering services alleviating loneliness enhancing safety for students using peer connection (Sleeman, Lang, & Dakich, 2019).
Macro Environment Analysis
In order to identify the external factors directly or indirectly influencing the business of the company has been identified using PESTLE analysis. The assessment includes,
Political Analysis
In April 2018 a new program called “Social Development Objective Program” was introduced within of the Individual and Family Assistance Regulations of the Ministry of Labor, Employment and Employment Social solidarity without references to the last-resort financial assistance program relate.
Economic Analysis
The organisation has set its expenses at $1,142 per month in 2017-2018, monthly protected income will be indexed by 0.82% to reach $1,151 in 2018-2019. Several allowable expenses are calculated on a monthly basis. This is so the amount beneficiary as living expenses and the amounts that may be granted, where applicable, for his or her children, and as a single parent. These expenses are added to the monthly fees for the lack of public transportation, the internship fees shortage and the allowance, and the amounts will be indexed by 0.82% (Arkoudis & Baik, 2014; Baik, 2018).
Social Analysis
The parameters affected by indexing are the protected monthly income in the calculation of the student contribution, allowable expenses and living expenses, exemptions granted for dependent children as well as maximum and maximum loans. The student’s contribution continues to be based on his / her income (employment, scholarships and other income) (Hanesworth, 2018).
Technological Analysis
Since the Loans and Bursaries Program does not generally calculate expenditure for the months during which a beneficiary is not in school, it reduces the requested contribution to enable him to support himself during these months, hence the notion maximum income protection – or protected monthly income (Colvin, Volet, & Fozdar, 2014).
Legal Analysis
Consequently, the AFE is obliged to modify the articles of its Rules reference to “financial assistance of last resort under the Act respecting assistance to persons and the families of the Department of Labor, Employment and Social Solidarity. The article 26 of the said Regulation is amended by inserting the first paragraph between the words “last resort” and “in application” of the words “or a benefit objective of employment (Patil Vishwanath & Mummery, 2019).
Micro Environment Analysis
Competitor Analysis
Overall, the report of the OECD is not a country in which informing the fast of the learning gets bad results. Worse: According to the OECD, the younger people use new technologies at school, the worse they are. Thus, this report illustrates that it is not enough to think only about equipment. Also available at the finality’s pedagogics of the use of technologies in school context: that is what will make the difference. This is also available in OECD Statistics on the Technology. This is available in education. In other words, investing in technology is not enough. It must also be ensured that the pedagogical uses of technologies are for academic success (Economics, 2015).
Competitive market Summary
| Competitor | Target Market | Positioning | Product | Price | Promotional | Distribution | Strength/ Weakness |
| Child and Family Focus SA (CAFFSA) | Teenager, adults, and international students | Product/service development | Offering high-quality services to student welfare | Volunteers | Social media marketing strategies | Distribution Strategy… | Setting up a limited product line |
| Transparent Hands | Children, adults, and international students | Market Penetration | Supporting student awareness programs | Volunteers | Traditional marketing strategies | South Australia in metropolitan | Promoting effective partnerships with funders |
Consumer Analysis
The parameters indexed this year are the same as those indexed last year. The Committee notes. However, the TFA does not yet have an income adjustment measure in place, which he believes should be raised to the level of the minimum wage and follow evolution thereafter. According to the Ministry of Education and Higher Education, the indexation of 0.82% in 2018-2019 could result in additional funding of $ 10 million given to recipients of the organisation. An estimated 140,000 fellows and scholarships will receive an average increase of $ 46, and 170,000 loan recipients, at an average loan amount of approximately $ 21. It provides examples of financial assistance that take into account changes made to the Program between 2017-2018 and 2018-2019 (Economics, 2015).
Collaborator Analysis
The eligibility based on the annual financial resources of the student and adjusted according to the family situation (with dependent children or family single parent), eligible expenses (school fees, childcare expenses, transportation costs for peripheral), maximum eligibility period and limit of indebtedness. As in previous years, the indexation covers some amounts regarding dependent children and single-parent families, as well as school fees, transportation and childcare costs. Furthermore, after being increased in 2017-2018, the eligibility threshold for the Loan Program for part-time studies remains unchanged for 2018-2019. It shows the evolution of all parameters of the Loan Program for part-time studies in 2018-2019 (Sleeman, Lang, & Dakich, 2019).
SWOT Analysis
Marketing Initiative and Goal
Accuracy of the autonomy criterion for a student with a functional impairment significant effect has the effect of better defining the clientele targeted by the exception criterion paragraph 3 of section 22 of the TFA Regulations. In the legislator’s mind, the student targeted by the exceptional measure must, in addition to being significant functional impairment within the meaning of section 47 of the Regulations, not being able to pursue full-time studies because of this disability. Following the regulatory amendment, only students in this category will be deemed not to receive a contribution from their parents or sponsor, provided that they have pursued university studies in Australia for at least three years and accumulated during this period, 45 units in the same program of study (Economics, 2015).
As for a student with a major functional impairment who, at the time of the AFE analyses its case against the criterion of autonomy, continues studies university students in Australia, he or she will not be eligible for the exceptional measure. She or he will have to respect the rule of 3 years and 90 units in the same program. The regulatory amendment will have the effect of rendering the exception measure students, for example, a student with a major functional impairment full-time university studies in Australia that would have accumulated 72 credits in a single during the 3 years preceding the analysis of his file with regard to the criterion of autonomy (Arkoudis & Baik, 2014).
Reference List
Arkoudis, S., & Baik, C. (2014). Crossing the interaction divide between international and domestic students in higher education. HERDSA Review of Higher Education, 47-62.
Baik, C. (2018, March). The International Student Experience in Australian Higher Education: Ongoing Challenges and Emerging Issues. In Higher Education Forum (Vol. 15, pp. 91-103). Research Institute for Higher Education, Hiroshima University.
Colvin, C., Volet, S., & Fozdar, F. (2014). Local university students and intercultural interactions: Conceptualising culture, seeing diversity and experiencing interactions. Higher Education Research & Development, 440-455.
Economics, D. (2015). Growth and opportunity in Australian international education. . Austrade, Melbourne, 1-95.
Export Income CY 2017. (2018). Retrieved 6 December 2019, from https://internationaleducation.gov.au/research/Research-Snapshots/Documents/Export%20Income%20CY%202017.pdf
Hanesworth, P. (2018). Standardising Diversity Inclusivity. Diversität lernen und lehren–ein Hochschulbuch, 228-244.
International Social Service (ISS) Australia. (2012). International Student Welfare in Australia. Melbrone : Service Australia and the School of Social and Political .
Kift, S. .. (2009). Articulating a transition pedagogy to scaffold and to enhance the first year student learning experience in Australian higher education: Final report for ALTC senior fellowship program. Strawberry Hills, . NSW: Australian Learning and Teaching.
Kift, S. (2015). A decade of transition pedagogy: A quantum leap in conceptualising the first year experience. HERDSA Review of Higher Education, 2(1), 51-86.
Patil Vishwanath, T., & Mummery, J. (2019). Reflecting critically on the critical disposition within Internationalisation of the Curriculum (IoC): the developmental journey of a curriculum design team. Higher Education Research & Development, 35.
Sleeman, J., Lang, C., & Dakich, E. (2019). International students’ transition to university: Connection and disconnection in online group work interactions. Student Success,, 35.
Sleeman, J., Lang, C., & Dakich, E. (2019). International students’ transition to university: Connection and disconnection in online group work interactions. Student Success,, 35.
