Tag Archives: SWOT

ESSAY ON MANAGERIAL FINANCE

Part A

It was a difficult year for the company. The actual profit for the year is almost half of what was estimated. The variance analysis clearly indicates that production manager is not able to work as per the estimated consumption of raw material. In addition, to boost the sales of the company, initiatives are required from the table of sales director. The management should also start preparing budgets on monthly basis instead of quarterly basis to keep a check on various operational areas.

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STRATEGIC PLANNING OF ROBINSON GROUP

QUESTION

Introduction of company
Vision, Mission and Values
Situational Analysis
3.1 Pestle analysis
3.2 Porter’s model of competition
3.3 SWOT Analysis
3.4 BCG matrix
Robinsons Group Strategy
Evaluation
Recommendation
Conclusion
Reference

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STRATEGIC PLANNING IN RETAIL INDUSTRY

QUESTION

SOLUTION

Singapore has been a great market for business and especially in the retail industry. After the slow down and again the recovery of the economy there was immense confidence in the consumers. Their purchasing power had increased and again they started spending which was a boost to the retail industry. But at the same time the consumers became more conscious of spending their money. This is also because many players have joined in the competition and a number of retail outlets have opened in the country. Shop N save, Dairy Farm international, and  Shen Siong supermarket are some of the retailers to name a few.

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order-now-new

MARKETING AND SWOT OF RETAIL GROCERY

QUESTION

Name
of Student:
Student lD:
To be
Ji
ed by Lecturct
Guidelines:
Williams
College
Strategic Marketing
Management
Coursei tdexcer B lt( level / llrol.jm:
lJnit:7
QCF
Level:
7
Credit Value: 10
it R: ReJened P: Pdss
Leadershio.
in
Strategic Management
and
Strategic
Marketing Management
Teacher:
George Reginald
Anokye
Date of lssue:
Date
of submission: TBD
To be signed
by Student
lnternally Ve.ified: Yes
lnternal Verifier:
c.N Vedula
Date:
TBD
I declare that
all the work
produced
as a response
to this assignment
is all my own
work. I
understand the college
policy
on
plagiarism.
Student
signature showing understanding
of
plagiarism
notice
zl Feedbdck: Please
put
comments depending
upon
gftde,
fot
exdmple if R-
oppropriote
whdt
cdn be imprcved dnd if P

you
could
1
give
Williams college
Strategic Marketing Management
|
Chcle os
Student
Guidelines
1. You should write this assignment in
report style. Essential
parts
are
o
Title
page
.
Table of contents
.lntroduction
.
Main body
of the report clearly identifying the separate tasks
.
Conctusion and recommendation
.
Reference and bibliography
.
Appendices only if relevant and necessary
2. Complete
your
report in not less
than
3000 words with
a
10% Ievel
of tolerance.
Show
your
word count at the front
page
of the report. Word count excludes title
page,
table of contents,
reference
page,
appendices and charts or
graphs
included
in the
body.
3. Report should be word
processed
and
grammatically
correct. Pages should be
numbered. Use
Arial, font 12
and
]-Lline
ipacing. Show
titles and use bullet
points
for a better structure and
presentation.
4. List of references citing sources in Harvard referencing style is a must. Reference
may include bibliography showing
your
wider
study relevant to this module.
5. You will
pass
the assignment
only iJ
you
provide
the
relevant information
required in the learning outcome.
6. Deadline of assignment
submission isr TBD
7. You must collect cover
page
from
your
tutor and attach with
your
assignment
before submission. You must fill all the required fields on cover
page
like Student
Name, Programme,
Module fitle, Date, Plagiarism
Statement and Signature.
2
Williams college
Strategic Marketing Management
AIM OF THE
UNIT
This unit
provides
the learner with
the understanding
and skills to support active
engagement in the process
ofstrategic marketing management:
!
The
principles
ofstrategic
marketing managenent
> Tools used
to develop a stategic marketing
sttategy
> Strategic
l]tarketillg techniques
> Changes
i11 the marketing environment
At the successful
conclusion ofthe module students
will be prepared
to write an
assignment and
case study analysis within
organizational settings.
Students must achieve
the following
leaming outcomes.
Learning
Outcomes
Knowledge and Understanding
>
Understand the
principles
ofstrategic marketing
managenent
>
Understand the tools used to develop
a strategic marketing
strategy
>
Be able to use strategic marketing Techniques
> Be able
to respond to changes in
the marketing environment
Skills
By the end ofthe
module students should have developed
ski11s
in:
a) Communication and literacy:
through writing students
will develop effective
writing skills for variety ofpuryoses.
They will develop
skills in the use of
appropriate words, showing
commas, full stops
and clearer understanding
of
sentences,
b)
Problem
solving: through.the
idelltification
ofmodels; formulating
an
appropriate
strategy to answer this question;
and evaluating
the appropriate
tools
used in problem
solving.
c) Independent
leaming and working:
through completing
a sustained self-
djrected piece
that necessitates self-reliance, planning,
flexibility,
managing
information,
self-criticism, refl ection
and resilience.
3
Williams college
Strategic Marketing
Management
d) Information and communications technology: appropriate softwale such as
Microsoft word for assignment submission and PowerPoint for
presentations.
Assessment
Assignment One
Presentation
Select
your
own organisation
you
are familiar with. Research about the organisation and
produce
a
presentation
on the following:
> Marketing objectives ofthe organization
> Define the market
your
selected business operates
> Analyse
your
selected business using S.W.O.T
> Identify how
your
selected business would use S.W.O.T analysis to respond to the
changes in the marketing environment
Presentation not more than 1000 words
Assignnent Two
Scenario
LIDL Supermarket originates ftom Gemany and has been operating in the United
Kingdom for some
years
now. LIDL UK has decided to open anew storc in Lewisham in
South East London. As a Marketing Manager for LIDL UK,
you
have been tasked to
develop a Marketing Plan for the
proposed
new supermarket.
Write
a report to the Board
of
Directors
of
LIDL UK, about a strategic marketing
plan
for the new store, explaining
how the
plan
should be developed and managed
Assignment should not be less than 2500 words
Hand in report: TBD
Presentation date: TBD
For help
on
referencing please see: httD://ist.qlos.ac.uUreferencinq/harvard/
4
Williams College
Strategic
Marketing Management
Course Schedule
Week Date Action Reouired
1 23/02/12
Discuss the
ro
e of strategic
marketing
in an organisation
2
08/03/72
ESSENTIAI.
TEXT
Kotler, Philip, G. Armstrong,
V.
Wong, J. Saunders
(2007),
Principles of
l\.4arketing, London: Prentice Hall
(sth
Edition).
Kotler, P. & Keller, K.L.
(2006)
Marketing Management.
12th edn. New Jersey:
Pearson.
Blythe, J.
(2003)
l\4arketing Strategy McGraw Hill
Jobber, D.
(2001) –
Principles and Practice of Marketing
(3rd
edition). McGraw-
Hi .
lvlcDonald, M.H.B.
(2002)
– Nlarketing Plans; How To Prepare
Them, How To
Use Them 5th
edn.
Buiterworth Heinemann.
Ogba, LE and Coates, N.F
(2006)
l\4arketing Management Pearson Education,
Essex
ExDlain the
Drocesses
invo ved in strateoic marketino
Evaluate the links between strategic raarketing and corporate
stratecv
3
rs/03/72
Assess the
value
of anodels used ln strategic marketing
4 28/03/72
5 12/04/12
6
79
/04/72
7 26/04h2
8 03/0s/72
g
Discuss the llnks between strategic
positioning
and marketing
tactics
marketinqAnalyse the merits of relationship
strateoic marketinc strateov
Doyle, P. & Stern, P
(2006)
Marketing
Management
and Strategy.4th Edn.
5
Williams college
Strategic Marketing Management
ln a
qiven
Use appropriate
marketing
techniques to ascertain
growth
oDDortunities in a market
Plan how to use marketing strateqy
options ln a market
Create appropriate strategic nrarketing objectives for a
market,
Report on the irnpact of changes in the
external environment
on a marketino stratecv
Lol0s/72 Presentation
10 t7/0s/12
Conduct an internal analysis to identify
current strengths and
weaknesses in a rnarketing strategy
Propose strategic marketing responses to key emerging
themes in a marketino strateqv
11 3r/osh2 Submission of assisnment
7
Essex. FT Prentice
Hall
Riezebos, R.
(2003).
Brand Management: A theoretical and
practicalapproach.
Essex. FT Prentice Hall
Piercy, N.F.
(2009)
Market-Led Strategic Change 4th Edn. ButteMorth
Heinemann
Wilson, R.M.S. & Gilligan, C
(2005)
Shategic
Marketing
Management,
Planning,
lmplementation & Control 3rd
Edn, Butterwoith Heinemann
www.bized.co.uk
Williams College
Strategic Marketing Management

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SWOT ANALYSIS OF TURITEA AVIATION

QUESTION
TURI TEA AVI ATI ON
AN AVI ATI ON MANAGEMENT CASE STUDY
BY J OHN MURRI E,  SCHOOL OF AVI ATI ON,  MASS EY UNI VERSI TY
This case study is purely fictional but does make use of
information from actual Airlines that operate, or have
operated, in the New Zealand market.  Consequently,
the events it describes are similar to, but diverge
significantly from actual historical events in this
country.  The case study is intended solely as a learning
activity and is in no way intended to be an accurate
historical overview of the New Zealand aviation
industry.
COMPANY OVERVIEW
Turitea Aviation was founded in 1975 by
former Air New Zealand pilot Desmond
Scott under the name Sky-High Flight
Training.  Training students up to
Commercial Pilots Licence standards the
company grew slowly and by 1980 had 10
staff and 4 aircraft.  The company’s early
years coincided with a national economic
boom and its operations soon expanded.  By
1985 the company had been rebranded as
Turitea Aviation and was flying a range of
charter and freight services in addition to
its flight training activities.  In 1986 the
company began its first scheduled
passenger services using 10-seat Piper
Chieftain’s that flew between Palmerston
North and several smaller urban centres not
serviced by the company’s larger
competitors.
EARLY GROWTH
The company’s operations grew rapidly
during the late 1980s and early 1990s as it
filled gaps left by the collapse of other
carriers.  Demand for air travel increased
significantly throughout the country, on the
back of a large increase in Trans-Tasman
tourism.  By the beginning of the 1990s the
company had expanded its charter and
scheduled passenger services adding
several extra aircraft to its fleet.
Engineering services were also added to the
company’s operations necessitating the
building of its first purpose built hangar;
this was named after the company’s founder
who had passed away in 1988.
FIRST MODERN AIRCRAFT
In 1993 the company took delivery of its
first Turboprop aircraft adding 18-seat
Embraer EMB-110s, and later 34-seat Saab
340’s to its fleet.  These formed part of an
expanded route network that covered most
of major towns and cities throughout the
country.  Flight training and charter
operations also grew during the same
period; the company using its flight school
to provide most of its pilots.  Major
milestones occurred in 1996 and 1997
when Turitea took delivery of its first Jet
aircraft, and started its first Trans-Tasman
flights.
The first of what would eventually become
10 Boeing 737’s joined a company that was
by 2000 the 2
largest commercial airline,
and the largest aircraft operator in the
country.  New permanent bases were
established outside of Palmerston North,
first in Auckland but later Wellington and
Christchurch.   By 2000 Palmerston North
was home to a large engineering division, a
successful flight training school and the
majority of Turitea’s charter operations
while the main centres housed its scheduled
passenger, and other smaller charter
services.
nd
OPERATIONAL DIFFICULTIES
The company’s growth was not without
problems however.  Its rapid rise from
small charter operator to large airline had
been met with stiff opposition by the
1

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STRATEGIC AUDIT OF SONY CORPORATION

QUESTION

Competition and Innovation in the video games

SOLUTION

“By the mid-2000s the development of computer-based video games had become a major international industry – dominated by companies in the UK, North America and Japan. But at the beginning of the industry (in the late 1980s) it was largely driven by individual developers writing programs in their bedrooms – it was a cottage industry. Then games cost as little as €6,000 (USA $6,250) to develop and required just a couple of people – a programmer and an artist. By the end of the 1990s there were more than 300 games companies in the UK alone. However, by the mid-2000s new titles were costing €3m to develop, needing teams of 30 or more programmers, artists, sound engineers and producers. Many expected development costs to rise to perhaps €15m per new title. This clearly had a major impact on the structure of the industry and how games companies were funded. Firms needed to be big to survive. Many of the company founders chose to sell out to corporate organisations or go public through a share flotation. Some companies, such as Rock Star. Had been founded in the UK but moved to the USA”. (Johnson et al., 2008, 514).

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MOTIVATION IN AN ORGANIZATION

QUESTION

How to analyse a case study

Step 1: Get a general impression

  • Which organisations and industries/sectors does it relate to?
  • Is the organisation doing well or badly and how has it performed in the past? Is it an organisation that has an unbroken record of success or has it fallen on hard times?
  • Look at the development of the organisation over time. What strategies has it pursued? Which have succeeded and which have failed? How successful has the organisation been – and on what bases do you know?
  • What are your initial impressions of the main issues and choices confronting the organisation? Is it in an expanding industry/sector, or a maturing one? Are customer needs changing? Does the organisation confront a variety of opportunities? Or is there a particular strategic issue which the case is oriented towards?
  • What information is there in the case as tables and annexes?

Step 2: Start to analyse seriously

  • First, with regard to its environment:
    • o Which are the types of environment where it has been able to succeed, and in which types has it had problems?
    • o What have been and are likely to be the key drivers in the macro environment that may give rise to changes that could provide opportunities or give rise to threats?
    • o What is the nature of the competitive environment?
    =&1=&, get insights about the organisation itself:
    • o What kind of strategic resources does the organisation have – and which does it lack?
    • o Think about which of these have provided advantage over competitors; or could provide competitive advantage.
    • o Draw these analyses together by considering in what ways the organisation has strengths or weaknesses greater than competition.

    So you will have built up a picture of the relative strengths, weaknesses, opportunities and threats (SWOT) for the organisation.

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COMPARATIVE AND STRATEGIC ANALYSIS OF QUANTAS AND VIRGIN BLUE AIRWAYS

QUESTION
write
 2500 words
 report

deadline: 26th oct  10 pm sharp

following format

1. title
2. exec summary
3. toc
4,intro
5. 2 companies in aviation industry
5 (a) SWOT and PESTEL analysis ( withlil definition of concept – swot and pestel)  of  company 1
5 (b) SWOT and PESTEL analysis  of company 2

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ROLE OF BUSINESS ANALYST IN BUSINESS

QUESTION

You are to write a 2,000 to 2,500 word analysis on Business Analysis and the role of the Business Analyst within organisations, and how it has evolved over the past thirty years.

Then you are to speculate (using sound argument based on research) on how and why the role may develop in the coming years/decades

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