Operations Management Assignment Help Essay Writing Analysis Review on:: Apple and Zara production of i-phone

Question??

Write about the supply chain management on production of Apple??

Solution the Question frame is::

Introduction

This paper consist information about two global organizations Apple and Zara that operate their business in different industry globally. Apple operates its business in electronic industry whereas the Zara operate its operation in textile industry. This paper will focus on supply chain processes of Apple’ iPhone by contract manufacturers in Asia and Zara‘s affordable fashionable appeal. All the required information divide into different sections that contains all the key topic that present the full descriptive information about the Supply chain of Apple’s i Phone and Zara’s affordable fashionable apparel.

Discussion

1. Apple’s iPhone supply chain process is a great secret. Apple is known for the world’s best supply chain and this was a greater challenge for the company but it introduced the ability to eliminate stress from the supply chain activities. Apple iPhone moved to the critical inventory system for the highest value and the complex supply chains in the world. The company believes to provide the accurate and the proper, complete information to its clients for being loyal and for reaching through the high value in the minds of the customers. (Satariano & Burrows, 2011)

The production of iPhone is the most advanced mobile and it is very easy to use. It is the first phone that uses two antennas to receive and to transmit the call with the better quality. (Apple.com, 2012)

The company serves the factories that use the strategy of just in time delivery and also the supply chain management. The iPhone enables the customer relationship and Apple believed in interacting directly with the customers for better goals and better outcomes.

Thus they prepare the deliveries in 24 hours for an iPhone. Technology has made the change for the company and this change helped in the interaction between the customers. (Apple.com, 2012)

Apple always loved to push the boundary and the company achieves the strategic fit between its supply chain strategy and its competitive strategy with the help of strong brand image, advanced technology and availability of applications. This also brings the innovative and technological style of products that creates the highly competitive place in the market. The iPhone of Apple is a very sole product that is offered in the mobile industry. Apple also offers variations of iPhone to meet the needs and the demands of the consumers.

This increases the market share and the company provides insufficient network connections to reduce the quality of the iPhone. This also has huge benefits in terms of current strategy to provide the sustainable solutions to the current problems. The network design by the company increases the customization and sales. This leads to great success with multiple networks and also the competitive advantage of the company is that it allows greater service plan and adds high value to the competitive edge. After Apple has broken its contract with AT&T, it requires focusing on the new and sustainable competitive advantage that has been possible with the process of customization. So, the company is attracting more number of customer’s with less expensive and the highly affordable products.

2. Zara’s target market is very young and it is highly sensible to the latest trends of fashion. They segment their product by women, men and fast growing children. The Company adds high value by delivering the products in affordable prices and by the help of increase in desirability. Zara offers its customers with best segmentation and logistics and supply chain. Two weeks is more than enough for the company to develop the new product and this company controls its supply chain steps accordingly. They manufactured the most sensitive products and also there is fast delivery approach by the customers. High quality, high customization is offered by this company. Zara manages to keep down its cost and they rely heavily on advertising part to attract millions of customers and Zara has a true just in time system. The company believes in just in time delivery from customer to design, production and manufacturing of the fabrics. They focus on push strategy to attract the customers. This really helps Zara to create the competitive edge and to build the great competition. Zara produces 12000 designs and styles every year at affordable prices and to attract the customers. (Harbott.com, 2011)

The core competencies and the competitive advantage of Zara depend on the high turnover of the products, the low level of inventory and the fast supply chain network. The company has one week for final production and two days is carried out for the outbound logistics, the fast adaptation of leading trends is the main focus of the company. Thus Zara has unique supply chain practices to reach through the competitive edge in the market place in the apparel and fashion industry. This helps them to gain the unique experience and the competitive place.

The efficient distribution system, the employees commitment and to fulfill the demands of the consumer with the help of fashionable clothes creates the advantage of competitive sustainability. Zara possess unique strategy in the fashion world. Vertical supply chain undertakes by the company for designing, manufacturing and for the purpose of distribution network.

The mass customization of the company also is helpful for achieving the competitive advantage. Thus the information and communication network, flexible technology, tracking system helps to meet the company goals effectively.

Zara has developed the structure in such a way that it supports the method of mass customization. It also helps in the high efficiency and the low volume.

The balance in the supply chain process and the manufacturing of the product contributes towards the company success. Hennes and Mauritz has always been the competitor in the fashion industry and Zara’s competitor but Zara has gone through conventional strategy to give the full responsibility in the business management. Thus Zara also understands the value of the customers in different countries and provide the best ideas and knowledge towards the segmentation of the products or services in the same country.

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