Category Archives: CRM

Marketing assignment report and literature review: Opinion leaders – Luxury products

Marketing assignment report and literature review: Opinion leaders – Luxury products

Abstract:

University Assignment Help AustraliaMain aim of this literature reviews is to discuss about opinion leaders and their involvement in marketing of luxury products. Traditionally an opinion leader has been considered an agent who is an active user of media and who generally understands the media messages’ meaning or content for lower-end media users. Nevertheless, the changing landscape requires a new standpoint of view with respect to these opinion leaders. They play a great role in marketing luxury products on internet through digital and other marketing strategies. In this context, paper attempts to put forth a few researches and survey to demonstrate the role of opinion leaders in online and internet marketing of products. Moreover, entire luxury market do not cover the range of opinion leaders, some of the high brands do not consider this as their best or effective plan for marketing. Next, in this line, review presents some examples briefing the effects of internet on luxury products’ marketing and effect of opinion leaders towards online communities. Online communities in the World Wide Web have become progressively interactive and networked and they have major role to play in marketing field.

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Marketing essay on: Product development process – Sony mobile

Marketing essay on: Product development process – Sony mobile 

University Assignment Help AustraliaThe product chosen for discussion is sony mobile. Its product development process has been discussed in brief. On the basis of analysis, it was found that company reduced hardware and software platforms in their overall mobile group. They also focused on picture and touch screen quality, as customer considers it most while using a hand set. Moreover, company decided to go with Android rather than any other options because it is already popular among the customers and would be much faster. They followed their technical excellence and a rich tradition or traditional expertise. In this context, there are a few competency areas where it needed to develop. Therefore, to make its handset innovative, company should have focus on customer value, competitor differentiation and extendibility. As Sony included android in its system, it could go for a new product line market to gain competitive advantage. It should have focused on its precision of engineering, making perfect and new designs. Every company wants to be a pioneer and swim upstream. In this core concept, a realistic strategic framework should be designed in order to reinforce the entire product development system not to change that. Thus, there are some realistic approached that could have been used by Sony to make its product effective and innovative (Fatakia, 2012).

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Marketing analysis essay on: Company’s SWOT on ANZSIC code of the company

Marketing analysis essay on: Company’s SWOT on ANZSIC code of the company

Assignment Help AustraliaIntend of this paper is to discuss an organization and the industry in which this is operating. In contrast, ANZSIC code of that industry has also been specified. Next segment of the paper has made a situational analysis based on company’s strengths, weaknesses, opportunities and threats. Therefore, paper has attempted to identify every internal and external environmental factor before taking a SWOT analysis, which may have impact on the company. The forthcoming section of this paper has described the organization’s objective in depth. Afterward, some recommendations have also been added as a part of the overall discussion to improve the marketing objective of the company. Consequently, market segmentation, target market, positioning strategies of those organizations has been illustrated. In addition, the description of these strategies has been evaluated with reference to the established marketing objective of the company. Moreover, the paper has outlined marketing mix concept of the company and their interrelationships. At the end of paper, recommendations have been made for each of the marketing used that will help the company monitoring and improving its marketing performance.

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Marketing assignment essay help: Brand Marketing – products and services

Marketing assignment essay help: Brand Marketing – products and services

  1. 1.      Introduction:

Assignment Help AustraliaOne of the most fundamental ingredients of any booming business is effective marketing. Marketing is a process by which the companies create value for the customers and put up strong customer interaction in order to confine value from customers in return. This form of marketing is viewed as business to customer marketing. Similarly, another aspect of marketing can be viewed as business to business marketing which is producing the value, solutions and relationships either short-term or long-term with a company/brand. Marketing is a term which is illustrated as a management process to identify, anticipate and satisfy the customer requirements valuably (Hunt, 2007).

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Marketing assignment help essay writing on: Corporate Social Responsibility

Marketing assignment help essay writing on: Corporate Social Responsibility

Introduction

University Assignment Help AustraliaCorporate Social Responsibility (CSR) is a term used globally by the Organizations. These days’ board rooms have been discussing and conducting meetings to find new ways to perform their responsibilities towards the society. It basically explains how Organizations have been managing economic, social, and environmental impacts within boundaries for maintaining sustainability in a competitive business environment (The President and Fellows of Harvard University    2008). It is a duty of organizations to contribute some part of their profits for the welfare of the society. CSR is linked with the philanthropical activities to make a social value among the stakeholders. It is a process of producing and distributing wealth for the benefits of their stakeholders by following the ethical practices. The drivers of CSR are Globalization, Interest of the Employer, Public Investment, increasing social awareness, increasing stakeholder’s expectations, and Transparency in business activities (ASOCIO   2004). Right now more than 8000 companies have being doing CSR activities globally. It should not be used as a trendy concept by organizations. The more it is spoken the less it is being practiced by the corporate. As per 2008 survey done by McKinsey 84% of CEO’s world-wide believes that society has been expecting from Corporate (True Volunteer Foundation Ltd   2008).There are various importance of CSR activities for any organization. It helps to know what customers think about the organization from the ethical point of view. A good organization dealing with transparency will attract and retain best talent. It will help to manage the cost by recycling the products and conserving the energy. Strong Brand image and reputation of a company can be maintained globally. The CSR activity will help to know about working culture and employee’s good conduct

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Marketing assignment essay: Tourism industry – UAE

Marketing assignment essay: Tourism industry – UAE

Introduction

Buy Assignments Online            The following report includes the discussion about the tourism industry of UAE. The report also includes the description of the macro forces and factors that are present or are active in the UAE industry and how these factors are having an impact on the industry. The report also discusses about the impact of the factors and forces that are present in this industry and how these factors will have an impact on the industry in the coming twelve months.  The report also includes the reasons why these forces are applicable to the tourism industry of UAE and also the reasons of their impacts on the industry. The report also discusses about the impact of these factors on this market area under discussion with citing them with adequate examples which make the explanation logical. The report at last also includes a conclusion related to the overall discussion.

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Marketing & Entrepreneurship: New Product Concept

Marketing & Entrepreneurship: New Product Concept

The product/service idea of heritage bed-and-breakfast hotel chain spread across Europe is a novel one because no such chain exists in Europe or elsewhere. The idea of having bed-and-breakfast housed in two century old heritage properties is not only a pleasantly romantic one but also one that makes very sound business sense. It caters to a hitherto unmet need of the customers at extremely affordable prices. There are a number of heritage hotels spread across Europe; but all these are luxury ones which are largely beyond the reach of average budget tourists who flock in herds to European cities every year to partake of their splendid and amazing grandeur.

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Marketing essay on: Customer Satisfaction – Marks and Spencer

Marketing essay on: Customer Satisfaction – Marks and Spencer

  1. Introduction & Company Background

It is one of the UK’s leading retailers that is well stylish and provides high quality great amount of value in terms of clothing and other products with respect to the global suppliers all around the world. They are responsible for global supplies. Thus the company employs 78000 people in the UK or abroad. They have 703 stores across the country in high streets and retail parks along with stations. Thus they also modernize and enhance the shopping environment with high range of hospitality options. Marks and Spencer was formed in the year 1884 and it also attempted the different changes to deal or to overcome with the problems or issues. The company not only create the problems of organizational culture but it could be used as a strategic analytic case. There are different benefits associated with the background of the company. Marks and Spencer had identified the market of being large in terms of the competitors. The company provided the excellent vehicle through which the culture could build and on the same way, competencies will be built.

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Consumer behavior assignment report help: Report on consumer behavior-Social media – Tweetfreak

  Consumer behavior assignment report help: Report on consumer behavior-Social media – Tweetfreak

Executive Summary

Essay Writing Tutor Sydney          This report aims at understanding some important aspects of consumer behavior viz., consumer learning, attitude and influence of families on youngsters using social media. The report highlights the relevance of conventional theories of conditioning to the contemporary markets. Consumer attitudes phenomenal is devising a marketing strategy are explained along with relevant statistics to substantiate the fact. The influence of families is discussed in the last section in the light of current changes in the online scenario.

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Marketing assignment essay help online: Oceania Windy city theater

Marketing assignment essay help online: Oceania Windy city theater

Introduction

Essay Writing Tutor SydneyThis report will present information about the case study on “Oceania” Windy City Theater (WCT) that focuses on the negotiation strategy of General Manager of the WCT in perspective of supplier for the buyers. This report will contain all the required key information that provide in depth descriptive information which covers all the key aspect areas of the negotiation strategy at the time of buying and selling of goods and services between buyers and suppliers. To discuss all the required information that will provide the numerous information about the negotiation strategy in perspective of selected organization “Oceania “Windy City Theater, this report is divided in different sections that will cover all the key essential information in the area of negotiation strategy from supplier and buyers’ perspective. The report starts with small introduction that will provide overview of the case study, selected organization “Oceania” Windy City Theater, negotiation strategy and the key topics that will discuss in the further section. In the further sections the report will discuss all the required topics in detailed and descriptive manner. At the end in conclusion section the paper provides summarization of the whole discussion that discuss in the below sections and within paper that provides quick overview and visibility of the discussions.

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Marketing case study analysis help online: Tourism Destination Malaysia

Marketing case study analysis help online: Tourism Destination Malaysia

Abstract

University Assignment Help AustraliaThis is a case study that deals with the Branding and Marketing of the tourism destination Malaysia, Truly Asia. The six month initial trial of Tourism Malaysia found it weird, but also worked. The challenges and strategic details behind the success of this promotion are discussed in this case. Malaysia is a truly Asia, but there is yet more to be discovered about Malaysia. It can be said that it is time to re-launch in the market with a better image which helps in taking Malaysia a step further in the case of Tourism.

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Marketing essay on: Marketing mix and analysis – Billabong Australia

Marketing essay on: Marketing mix of organization

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Marketing mix:

INTRODUCTION

In the light of presented marketing mix, it can be considered that company needs to keep its prices and promotion low and with the help of this it needs to cater mass market. In the existing marketing conditions, presented factors of Marketing Mix are quite effective for the establishment of the company in the market. However, there are some weak points in this marketing mix plan of the organization. For instance, instead of launching of the product at country level, the company should launch the product only in some specific cities so that response of customers, regarding products and its features, can be retrieved quite intensively. On the basis of this information, the company can redesign its product features and make it more effective (Varey 2001).

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Marketing assignment on: Marketing P’s of Virgin

Marketing assignment on: Marketing P’s of Virgin 

Marketing Mix for Virgin low rate credit cards is consisted of four P’s of marketing. These four P’s of marketing in the context of virgin’s newly launched credit cards can be presented as below:

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Marketing essay on: Proctor & Gamble

Marketing essay on: Proctor & Gamble

Introduction

Description of the company

University Assignment Help Australia            The Procter & Gamble (P&G) is a multinational consumer goods company based in US the products of which include beverages, personal care products, foods and cleaning agents. The company is one of the largest manufacturers of household consumables all over the world with operation and distribution of their products in more than 56 countries worldwide. The annual sales of the company are more than $84 billion. 18% of the worldwide sales of the company’s products are attributed to the regions of Asia and Australia. The company is categorized into global business units and has various segments of household consumables, such as healthcare, beauty, grooming, fabric care, homecare, baby care, and snacks and pet care (Annual Report 2012 2012).

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Marketing essay on: Hospitality industry

Marketing essay on: Hospitality industry

Introduction

Assignment Help Australia            The hospitality industry is a growing industry in all over the world providing employment to a large number of people. As the industry is broad, it creates employment opportunities in various ways, including recreation and entertainment, food and beverage, lodging, and travel and transportation services. Any hospitality unit consists of various facility groups, such as direct operations, lodging, maintenance, housekeepers, servers, and human resources (Brotherton 2012).

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HSBC and its Overseas Expansion Strategy

 HSBC and its Overseas Expansion Strategy

Introduction

Essay Writing Tutor Sydney            The Hong-Kong and Shanghai Banking Corporation commonly known as HSBC was founded in 1865 and is an expert in providing service related to banking and financial services. It was founded by Sir Thomas Sutherland and it is public limited company. It is a British multinational banking company and has its headquarters in London, UK. Presently, the company is world’s third largest bank and sixth-largest company as per the report presented by Forbes magazine. The company has 7200 offices and territories across different Asia, Europe, America, etc. The company when taking a decision to enter the foreign market needs to understand get the complete understanding of the factors in order to make high profits by expanding its business overseas. In the following paper, all the factors, which are important, have been discussed in detail which will help the company in deciding the location in which it should expand in order to gain competitive advantage.

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Porter’s National Diamond Analysis

Part 1 Porter’s National Diamond Analysis

Introduction

The Porter Diamond Model has been developed by Michael Porter, which explains the reasons and factors as to why companies become competitive in particular setting. The approach makes use of clusters of industries, where the competitiveness of one company is compared with performance of other companies. There are six key factors, which are included in this model that help in analyzing the competitiveness. The factors are demand conditions, firm’s strategy, structure and rivalry, government, chance, related and supporting industries and factor conditions. The following diagram shows displays all the factors of the Diamond Model:

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CONSUMER BEHAVIOUR essay on: Marketing strategies – Hershey chocolate company

CONSUMER BEHAVIOUR essay on: Marketing strategies – Hershey chocolate company

INTRODUCTION

Consumer behavior is an important factor which needs to be taken care while developing marketing strategy for a company. There are many works available which have been done to analyze the behavior of consumers towards a particular brand or product. Many models have been given to analyze the purchasing decision of consumers which mainly include Hierarchy of effect model, consumer information processing model etc. Consumer’s decision making is influenced by many factors like psychographic, demographic, geographic etc. Based on these factors segmentation of the consumers is also done. We would be using these models to analyze the decision making process of consumers of Hershey Chocolate. But first we need to understand the product and business of the company which is described below.

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Marketing assignment on: New Caledonia Itinerary

Marketing assignment on: New Caledonia Itinerary

Wholesaler – Jetset travel can be recommended to visit New Caledonia because they will allow the tourists to explore places that will be loved by them.Assignment Writing Tutor AustraliaMonth suitable for the visit – New Caledonia should be visited between September to December because during this time period, the weather is normal. June – August is very cold and January – April is very hot thus, making it uncomfortable for the visitor to travel (LonelyPlanet).

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Marketing research essay on: Comparative research essay on research

Marketing research essay on: Comparative research essay on research

Comparative ResearchAssignment Writing Tutor AustraliaIn any subject and field of expertise, research plays an important role. This is due to the fact that research is required to inquire facts, formulate hypothesis and arrive at a theory. This process is not only limited to the natural sciences, but social sciences as well. In the case of social science and theory, the whole world is the laboratory and henceforth, in order to arrive at facts, it is an important process to carry research activities through various research methodologies. In fact, research is such an important aspect of several subjects that different papers have been formulated to study these. Some of the research techniques include the Historical research, comparative research, surveys, questionnaire, interviews, field study and etc (Sage publication n.d.). These types of research methodologies can be classified under the qualitative and quantitative analysis. Different forms of research methods are used in social science to arrive at a conclusion and form a theory. In this context, many researchers and social scientists have used one or the other method to form their analysis and provide evidence for the proposed conclusions. The field study method is used when a researcher goes to the field, investigate the observant and acquire the required data. This data is then used to create documents; however this method has its disadvantages, such as the level of objectivity. Another method is the library method where in, the scholars study the already existing data. In this method usually the result is the acceptance or rejection of the provided theory. This technique is usually used in historical study, in order to study the manuscripts and the available historical data. Another widely used method is the experimental method, as the name suggests this method is used to perform experiments under controlled situations. However this method is basically used in the natural sciences as the scholar has to ensure controlled situation, whereas in social sciences this context is difficult to achieve. Further, survey method is a social science method wherein the researcher carries out surveys to arrive at conclusions. This method is however lengthy and takes ample amount of time, moreover the researcher here formulates his own hypothesis out of the arrived generalizations. The comparative method is a method whereby the scholars compare different objects of study and arrive at conclusions based on that. The comparative research method is widely used both in natural science and social science. Another method is the interview method, which is one of the most important methods in research methodologies. But a disadvantage in this method is the failure in establishing a rapport with the interviewee. Moreover, various other methods are used by the researchers while conducting a research. Henceforth, these methodologies are different in their approaches from one another (Research Methodologies in Social Science n.d.).Buy Sample AssignmentSome of these methods are used more often than the others, and one such method is the comparative research technique. The Comparative method is an old method, which has been used extensively by the researchers. This method is an old technique that is relevant till contemporary times. Many scholars such as Radcliffe Brown have supported the use of comparison while studying the societies and different cultures. In several important studies the comparative method was used by the scholars, such as the Max Weber’s study of ‘Protestant Ethic and the rise of Capitalism’, whereby he compared the western societies with the rest of the world and provided with the conclusion of emergence of capitalism in the western societies (Weber, M. 1920). Furthermore, according to Emile Durkheim, the comparative method is the best suited method in sociology. In his work of ‘Rules of Sociological Method’, Durkheim demonstrated the rules to study society through a comparative analysis. Even in his classical study of suicide, Emile Durkheim compared different societies to arrive at the conclusion that suicide is not only a psychological phenomena, but sociological phenomena as well. Thus, through this study of suicide he challenged psychologists two help sociology to establish a new academic discipline. Furthermore, many recent studies tend to focus on the concept of globalization, its patterns and scope in the world. These facts are only arrived by the comparative analysis, because the researchers compare different economies of the world to calculate the impact of globalization, moreover they also compare the situations before and after the advent of globalization (Ganzeboom, H. B. G., De Graaf, P. M. and Treiman, D. J. 1992). Therefore, it is not wrong to say that comparative analysis is a useful technique to understand society and its different concepts. It is also noted that the comparative method is not only used in social science, but natural as well. For human beings, comparison is a central tendency and thus, thinking without comparison is practically difficult. Thus, comparative research is a scientific methodology that forms conclusions on the basis of comparing two or more entities, by evaluating at their differences and similarities (Mills, M., Bunt, G. & Bruijn, J. 2006). Moreover, the comparative research is not an end in itself, since it leads to various other approaches. By comparing different objects, the researchers then apply other research methods to study the concepts more precisely. Further, in the case of social sciences, the comparative method is more useful than many other research methods. This is due to the fact that for social sciences, the whole world is a laboratory, thus it would not be practically possible for the researcher to control the situations to form their experiments. Thus by the application of comparative methods, it becomes easy and practical to arrive at various conclusions. The comparative method is also useful because in the subject matter of social science the facts are not as clear as natural sciences, thus the researchers often finds it difficult to arrive at conclusions due to ambiguity in the subject matter. The comparative research in this case makes things clear by analyzing similarities and differences in different concepts (Azarian, R. 2011).Sample AssignmentThe comparative research method is different from the non comparative methods because it is a distinctive style of technique. In other methods the comparison does not take place. As mentioned above, the other methods are different such as reading from the already existing data, searching through historical facts, carrying out with experiments, social surveys, interviews and etc. Thus, not only the comparative analysis, but the other methods also are different in their practice. However, it is important to note down here that these methods and especially the comparative method is associated with other methods. The comparative research has its own uniqueness, but it often crosses the other forms and vice versa. In this context, according to Smelser, there is continuity between comparative methods and non- comparative methods. This continuity between these methods exists because the goals are same for each of them, that is to arrive at conclusions. While considering the subject matters of social science, one should understand that these subjects are similar and united in their philosophies and basic assumptions. Thus, in spite of the different research tools, different methods combine with one another, and hence leave confusion in identifying the uniqueness of the comparative method. Many comparativists accept this idea and opine that comparative and non – comparative methods are simultaneously used with each other. One of the major differences in the .concepts of comparative and non – comparative social research is the basic ideologies of qualitative and quantitative techniques (Coleman, J. S. 1990). The qualitative data is collected by analyzing different facts and thus conclusions are drawn upon it. In the case of quantitative data, the facts or the data are measured, and thus it is devoid of any subjectivity. The comparative research is the qualitative method because in this technique, the facts are analyzed and compared, which are subject to objectivity and do not include any numerals or statistical data. Furthermore, the researchers in a comparative analysis focus on the whole study and then use this method, which is further argumentative because the researchers may also make comparative analysis for statistical or quantitative facts, thus arriving at the ambiguity at the notions of comparative research methodologies. The comparative analysis helps the researcher to get familiar with the case he or she is dealing with. In order to arrive at effective conclusions, the researcher needs to study the whole case or the object and evaluate it by make important comparison in the study (The Distinctiveness of Comparative Social Science, n.d.).Buy Assignments OnlineIt is important to note here that the social science research method is mostly comparative in nature, which is due to the fact that different types of research methodologies are applied in combination to each other. For instance, while considering Emile Durkheim’s study of suicide, one can notice that in order to arrive at the conclusion that suicide is a social phenomena, he compared different societies. With this research, Durkheim also used historical research and library research; moreover, he also sought to include statistical data in his study. Therefore, the whole subject matter of social science uses similar ideas to demonstrate different conclusions and arrive at generalizations of their facts. Furthermore, In this context, it is also important to understand that the comparative research is both a method and a technique. It is a technique because the researchers use this method extensively in their studies, and it is a technique because comparison forms an important part in the field of social science (Lor, P. 2011). The comparative research is as much as a scientific technique, as statistics are. It involves a scientific temper wherein the researcher applies the information, evaluates them and arrives at objective conclusions. It is also a method of study and helps the researchers and scholars to understand the objects in a precise and better way. In fact, comparative research is such an important method of several subjects that different papers have been formulated to study these. Different forms of research methods are used in social science to arrive at a conclusion and form a theory. In this context, many researchers and social scientists have used one or the other method to form their analysis and provide evidence for the proposed conclusions. The comparative research is a method whereby the scholars compare different objects of study and arrive at conclusions based on that. This method is widely used both in natural science and social science. The comparative research method is different from the non comparative methods because it is a distinctive style of technique. In other methods the comparison does not take place. The other methods are different such as reading from the already existing data, searching through historical facts, carrying out with experiments, social surveys, interviews and etc. Thus, not only the comparative analysis, but the other methods also are different in their practice. However, it is important to note down here that these methods and especially the comparative method is associated with other methods. The comparative research has its own uniqueness, but it often crosses the other forms and vice versa. The Comparative method is an old method, which has been used extensively by the researchers. This method is an old technique that is relevant till contemporary times. Many scholars such as Radcliffe Brown have supported the use of comparison while studying the societies and different cultures.Assignment Expert AustraliaHenceforth, to argue that comparative research is a unique method is not an erroneous notion. But due to the fact that it is often used in combination of techniques and moreover implied in all the subject matters of science, confuses the distinctiveness of this method. The earlier studies such as protestant ethics and the rise of capitalism, suicide, and the rules of sociological methods are some classical examples that have used the comparative methods in their analysis. The contemporary research designs to understand the polity, social and economic aspects also use the comparative research design. Furthermore, while considering the subject matters of social science, one should understand that these subjects are similar and united in their philosophies and basic assumptions. Thus, in spite of the different research tools, different methods combine with one another, and hence leave confusion in identifying the uniqueness of the comparative method. Many comparativists accept this idea and opine that comparative and non – comparative methods are simultaneously used with each other.Buy Assignment AustraliaIf you want Marketing Essay Writing Assignment Help study samples to help you write professional custom essay’s and essay writing help.

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