Consumer Behavior Assignment help on : Analysis of Hot Topic: Buyer Beware? The Ethics of Marketing
Running Head: OUR WORLD: COMMUNITY AND VULNERABILITY
In existing society, there are different explicit and implicit issues, which are aimed to affect the societal structure and orientation in a quite aversive manner. Different social issues can also affect the happiness and satisfaction level pursued by a common individual from a well civilized society. In context to this, among various hot and controversial topics, the paper aims to discuss one of the general but important social issues, i.e. Ethics of Marketing in the context of buyer’s perspectives. Nowadays, inclusion of ethics in different marketing activities undertaken by business organizations has become a hot topic of debate. The essay aims to analyze the issue from the perspective of human flourishing concept.