Category Archives: COMPANY STRATEGY

Cadbury marketing strategy assignment-51424

DEVELOP ORGANIZATIONAL MARKETING OBJECTIVES

CADBURY INDIA LIMITED

QUESTAM

TABLE OF CONTENTS

1. PROFILE OF CADBURY                                                                                                3

2. SITUATIONAL ANALYSIS                                                                                            6

3. LEGAL AND ETHICAL REQUIRMENTS                                                                     6

4. DEVELOPING MARKETING OBJECTIVE                                                                  9

5. RISK MANAGEMENT STRATEGY                                                                              10

6. SWOT ANALYSIS OF CADBURY DAIRY MILK                                                        11

    REFERENCES                                                                                                                   13

1. PROFILE OF CADBURY:

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Scenario Bobbys Biscuits -50196

Question:

Please see the below for the take home scenario.

Scenario ¿ Bobby¿s Biscuits

You are Kerry Jones, the successful applicant in a recent job recruitment process with established company Bobby¿s Biscuits. You have been appointed as a supervisor in the Brisbane branch and today is your first day of commencement. You arrive at work to discover that the person who has hired you, Senior Manager Michael Jackson was suspended yesterday and you are advised that you will now be reporting to Jill Smith, the Operations Manager who has herself only recently transferred in from an interstate branch. Jill greets you at the door and asks you to meet her in her Office to appraise you of the current situation in half an hour. She asks Roy Rogers, the Acting Personnel Supervisor to give you a brief tour and show you to your desk.

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Marketing assignment on : Service – Airport shuttle bus – NSW

Marketing assignment on : Service – Airport shuttle bus – NSW

Service chosen for this particular paper is airport shuttle bus service in NSW. Main intend of this paper is to present marketing plan of the chosen service. Airport shuttle bus service serves New South Wales in Australia by providing door to door service from residential area of NSW to the airport. Company is also specialized in charter bus service. It offers:

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Marketing essay on: Product development process – Sony mobile

Marketing essay on: Product development process – Sony mobile 

University Assignment Help AustraliaThe product chosen for discussion is sony mobile. Its product development process has been discussed in brief. On the basis of analysis, it was found that company reduced hardware and software platforms in their overall mobile group. They also focused on picture and touch screen quality, as customer considers it most while using a hand set. Moreover, company decided to go with Android rather than any other options because it is already popular among the customers and would be much faster. They followed their technical excellence and a rich tradition or traditional expertise. In this context, there are a few competency areas where it needed to develop. Therefore, to make its handset innovative, company should have focus on customer value, competitor differentiation and extendibility. As Sony included android in its system, it could go for a new product line market to gain competitive advantage. It should have focused on its precision of engineering, making perfect and new designs. Every company wants to be a pioneer and swim upstream. In this core concept, a realistic strategic framework should be designed in order to reinforce the entire product development system not to change that. Thus, there are some realistic approached that could have been used by Sony to make its product effective and innovative (Fatakia, 2012).

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Marketing assignment essay on: British asset trust – Marketing

Marketing assignment essay on: British asset trust – Marketing

Introduction:

Sample AssignmentThe company chosen for this paper is British asset trust. It is a global growth and income sector company. Moreover, Benchmark of the company is 80% FTSE which is termed as all-share index and 20% FTSE that is termed in all world index excluding the United Kingdom only. The total asset of trust is 454.3 million EUR as on 31 October 2012. In addition the vision of British asset trust is to focus on strategic corporate social responsibility initiatives and achieve a sum of return in surplus of its benchmark. Therefore, company aims to invest principally in an expanded portfolio of equities and other related securities at international level. In addition, it aims making payments to investors four times a year and thus maintaining a developed and advanced dividend policy (F&C investments, 2012).

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Marketing research analysis help on: Marketing research and hypothesis on Nokia challenges

Marketing research analysis help on: Marketing research and hypothesis on Nokia challenges

Assignment Expert AustraliaProblem definition:

The first and most important step in a marketing research is to define the problem which is often more critical than fIntroduction: Intend of this essay is to present the key concept of bureaucracy and its applicability within the organizations. In this regard, its negative impact on employees’ motivation has also been discussed. First, it is required to provide the outline of bureaucracy and its role in the organizations. It refers to a group of officials those who are not elected specifically by the organization and implement their own rules, laws, regulations, ideas and other functions. Organizations using bureaucracy within the premises usually form a few layers of management, through which decisions are passed and concluded by authority. The concept of bureaucracy in the organizations gives birth to a threat of individual freedoms (Mises, 2012). Bureaucratic structures: The structure and main characteristics of bureaucracy have been illustrated by Max Weber. He basically discussed about fact, significance and impact on employees’ motivation in an organization. The characteristics are as follows: • Centralized structure: In this, only one senior person holds the authority to make the decisions and direct the company. Other department heads and concern employees are not involved in decision-making process. Bureaucratic organizations often follow centralized structure and only owner is concerned for making laws, rules and regulations for company. • Formal hierarchical structure: Certain layers of management are decided by the owner. Each layer has the power to control the level below and same is controlled and managed by the level higher than them. In other words, it can be said that central planning done by the organization and centralized decision making are based on formal hierarchical structure (Busting bureaucratic, 2011). • Management by rules: One of the main characteristics of bureaucratic structure is that management is processed with rules. Those rules are made at higher level of the organization and are executed by lower level. • Organization based on functional specialty: Bureaucratic structure also demonstrates that works are done by specialists and rest people are allotted work based on their type of work and skills they do have. • Division of labor: It is the allotment of employee’s work according to their specialization. Therefore, each task is performed by a separate person and on the other hand it breaks down the work into simple tasks. • Up-focused or in-focused mission: If the organization seeks to serve the stockholders, the board of directors and agencies empowering it, then they keep their mission up-focused. Alternatively, if the organization aims to serve and benefit itself, then it makes its mission in-focused (Lambert el, 2007). Impact on bureaucracy on employees’ motivation: Bureaucracy within an organization makes an impact on employee’s motivation and thus discourages creativity and innovation. Moreover, front line managers are supervised by the level above and in this case they may receive less satisfaction from their end which will result in increasing turnover rate of employees. Apart from this, employees may find themselves bounded by rigid controls and in hands of their seniors and supervisors which may again makes them feel less concerned in the organization. Therefore, employees in bureaucratic organizations may feel less competent and able to adapt to ever-changing marketplace, industry legal conditions (Volti, 2007). Furthermore, centralized structure of bureaucratic organizations makes a negative impact on employees’ motivation. Owner does not involve the employees in decision making and any other important activity related to organization which makes them feel less noticed and valuable within the premises. On the other hand, as the authority is in owner’s hand only, he or she may require more time to accomplish the decision-making process and other related tasks which will result in slow operations of business but provides accurate results. Similarly, division of labor brings the boredom to the employees, as they get bored by performing same task daily and do not get any growth opportunity such as job enlargement and job rotation. The skill and knowledge level of employees stuck with their daily experiencing work and makes them less competent for gaining competitive advantages and their own personal growth (Lewin, 2012). Subsequently, employees are not recognized by their level of performance and achievements they achieve in such organization. It becomes the main reason, they do not prefer to work in bureaucratic organizations or leave it early. Employees wish to get rewards, non-monitory and monitory recognition but are less motivated if they are not provided with all these. Bureaucratic organizations do not offer such direct, short term and suitable rewards system to their employees. Likewise, they are directed by the seniors at every level whereas they want to be self-directed and will result in higher productivity. The organizations’ sole aim of earning profit also affects employees’ motivation and makes them unhappy and unsatisfied with their jobs (Triple Helix innovation, 2012). Application of examples: To support the characteristics of bureaucracy, China’s automobile industry which uses division of labor has been taken for an example. It was noticed during the analysis that division of labor based on vertical division may imbalance overall production capacity and affect the stages of manufacturing process. In this context, it was found that it diminishes the level of capability due to experience of an employee in only one field as he/she does not provided with an opportunity to work for other departments. The other face of this research also illustrated the impact of ownership and control on employee as an individual or a group. Management control over the production process made the employees feel confident and self-start and therefore resulted in better production level and higher sales volume all over the world. Furthermore, several layers have been formed in Chinese automobile industry which has dissatisfied the employees in terms of reporting to multiple levels of managers separately. This makes the wastage of time and lowers their level of confidence and capability in turn (Marukawa, 1995). Application of theory: Additionally, Maslow’s motivation theory can be presented and explored in support of discussion put across in this paper. Maslow presented a hierarchical structure of five needs of people in a descending order. Therefore, Fifth level of need is self actualization which states that every individual has a need for his/her self-fulfillment. In this regard, a person wishes to realize his/her own full potential and wants to become the best as per his/her capability. It can be aligned with the motivation and behavior of the employees as want to be a self-starter, enthusiastic, creative, innovative, and dedicated and want to love challenges and multiple tasks. But people in bureaucratic organizations are directed by the owner and are not provided to enjoy multiple tasks (Call of the wild, 2012) Fourth level of need is self-esteem which is the need for self-respect and acceptance. It states that every person has a desire to be recognized by others and in this sense; he/she wants to be felt strong, important, valued and respected by others. But, bureaucracy doesn’t provide them with the opportunity to display their talents and skills so that they could be grateful for attention and recognition. Next need presented by Maslow is social need and need for communication, love, response and relationship. This need relates to the discussion where they are not involved in decision-making processes and other activities. It makes an impact on the employees’ motivation as they do not become able to communicate with others properly (Green, 2000). Moreover, second level of individual’s need is safety, security and protection need. Employees’ always think of their personal, family and job security and protection so that they could secure their future. Bureaucratic organizations tend to avoid providing the employees with such protection and security which may harm their motivation level throughout their work and result in less interest and confidence at work place. First level of hierarchical need is the need for hunger and thirst which is basic and psychological need of a person. It can be linked with the motivation of employees because they need to eat, sleep and take care of their health proper in order to sustain and work better within the organization. This will result in higher level of self-confidence and make them free of any pain and provide good results (Earthlink, n.d). Conclusion: This paper has discussed about bureaucracy concept in the entire discussion. It can be concluded that non-elected official persons make rules, laws and ideas to be followed by lower level of management within the organization. Afterward, some major characteristics of bureaucracy have been described such as division of labor, formal hierarchical structure, and management by rules, etc. Then, impact of these characteristics on employee’s motivation has been taken into consideration defining the consequences. For support, a Chinese automobile industry’s example has been presented from motivation point of view. Finally, Maslow’s motivation theory has supported the overall discussion and related it with motivational aspects and human needs of employees in an organization. Reference: Busting bureaucratic 2011, Bureaucratic form according to Max Weber-his six major principles, viewed on 8th November 2012, <http://www.bustingbureaucracy.com/excerpts/weber.htm>. Call of the wild 2012, Maslow’s hierarchy of needs- How to motivate your staff, viewed on 8th November 2012, <http://www.callofthewild.co.uk/library/theory/maslows-hierarchy-of-needs-how-to-motivate-your-staff/>. Earthlink n.d, Maslow’s theory of motivation and human needs, viewed on 8th November 2012, <http://home.earthlink.net/~denmartin/maslow.html>. Green, C 2000, “A theory of human motivation”, Psychological review, vol. 50, pp. 370-396. Lambert, E al 2007, “The Impact of Centralization and Formalization on Correctional Staff Job Satisfaction and Organizational Commitment: An Exploratory Study”, A critical journal of crime, law and society, vol. 25, no. 4. Lewin, L 2012, “The effects of bureaucracy on employee’s motivation”, MERLOT. Marukawa, T 1995, “Industrial groups and division of labor in China’s automobile industry”, The developing economics, pp. 330-355. Mises, L 2012, Bureaucracy, Ludwig von Mises Institute. <http://mises.org/etexts/mises/bureaucracy.asp>. Kurman, M 2012, “Motivating and retaining innovative employees in a bureaucracy”, Triple Helix innovation. Volti 2007, Bureaucratic organization, Sage Publications, UK. inding out its solution. By determining and expounding management need of information, problem can be defined easily. Therefore, the problem taken here for this marketing research is with regards to management’s decision whether Nokia which is such a big company should make a move ahead and invest all its resources in producing smart phones or not. This problem has been described for UAE (United Arab Emirates) country concerning their practical marketing issues and challenges. Additionally, the research’s main aim is to present the views from consumers’ perspective. In this context, determining consumer behavior and preference in UAE also becomes a problem to be identified as product is required to be produced according to their needs. The problem in this case may be that market is quite familiar with Nokia Company, but still is not that much capable to doing good business in the said country. Moreover, problem can be with phones distribution to the public on time (Kroelinger, 2002).

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Report Writing on : Vistakon

Report Writing on : Vistakon

Executive summary:

Assignment Expert AustraliaThe main aim of the essay is to present a marketing plan for Vistakon producing a new eye liquid named Brightny Vision which has planned this to replace lens and spectacles in the current market. The report has been continued in several parts. First part of it dictates the current market condition in terms of demand for lenses, spectacles or other related eye liquid from the customers’ side. In contrast, a brief description has been presented with respect to the market. Moreover, a table is also included as a part of the report which will describe the need for segment and consequent benefits for those segments. The table will highlight the targeted segment and the needs of the customers under that segment. Next part of the report talks about the new product which has been launched by Vistakon including all necessary aspects and features of the product. Furthermore, it also has been presented in terms of its competitive evaluation to assess the competitive ability in the current market. Afterward, various channels and logistics for the distribution of the product have been discussed and evaluated to bring it forward in the market. A table containing sample of all the competitive products of Brightny Vision eye-liquid and their pricing have been delineated. The end part of the report demonstrates SWOT analysis of Vistakon. At the end, summary has been made out of the entire discussion.

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Marketing assignment essay: manufacturing company products & services

Marketing assignment essay: manufacturing company products & services

Marketing

University Assignment Help AustraliaContent

  1. Introduction of  Marketing………………………………………………………….3
  2. Role of Pricing in Marketing……………………………………………………….3
  3. Importance of Pricing………………………………………………………………4
  4. Characteristics of  Services…………………………………………………………4
  5. Difference between Products & Services…………………………………………..5
  6. Problems and Challenges to marketers…………………………………………….5
  7. Conclusion…………………………………………………………………………..6
  1. 1.      Introduction:

One of the most fundamental ingredients of any booming business is effective marketing. Marketing is a process by which the companies create value for the customers and put up strong customer interaction in order to confine value from customers in return. This form of marketing is viewed as business to customer marketing. Similarly, another aspect of marketing can be viewed as business to business marketing which is producing the value, solutions and relationships either short-term or long-term with a company/brand. Marketing is a term which is illustrated as a management process to identify, anticipate and satisfy the customer requirements valuably (Hunt, 2007).

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Marketing strategy assignment report on: International Marketing Strategies of Nestle Company

Marketing strategy assignment report on:  International Marketing Strategies of Nestle Company

Executive Summary

Assignment Help AustraliaThis report is based on International Marketing Strategies of Nestle Company. The Company had framed strategic marketing plan while entering into global market. In India Nestle has been enjoying its successful business since more than 100 years. It has got multiple brands and is facing competition in the Indian Market with other domestic products. Global mindset has been used to understand the needs and requirements of the consumers for all the Indian families.

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Company strategy analysis help on: Fletcher Jones company & continental airlines

Company strategy analysis help on: Fletcher Jones company & continental airlines

Essay Writing Tutor Sydney

Introduction

Fletcher Jones & Staff

Fletcher Jones Company was founded by David Fletcher Jones who was a Businessman. He was born at Bendigo on 1895.In his initial stage of Life he had also served the army in Egypt, France and Australia. As he suffered from injuries doctor had suggested him to do sales job. He started to sell soap door to door with the help of Hawkers Van. Later on when he had some finance he started to explore the business of garments by taking three shop premises on rent basis. After sometime he found his business to be full of struggle because the shops were located at wrong location and was under capitalized. His one of the shop was famous for making men’s trousers and suits. Though there were financial difficulties the business started to grow because of the increasing number of tailors and the shops being located at prime locations (Australian Dictionary of Biography     2012). He always wanted to create a business based on the equality model. David Fletcher Jones started to find ways how to fill the gaps between rich and poor sections of society. He was highly influenced with Dr Toyohiro Kagawa developed Japanese Society by starting cooperative projects.

Continental Airlines

Continental Airlines was founded on 1934.It was named as Varney Speed by founders called Walter Varney and Louis Mueller at EL Paso, Texas. In 1937 it was named as Continental Airlines and was moved to Denver, Colorado. It had participated in world war to expand its business by providing transportation service to the military. In 1950 Continental Airlines was merged with Pioneer Airlines. It used to operate 7 days a week in the route of Chicago & Los Angeles. With the Deregulation Act of 1978 Airlines started to exercise freedom by expanding their routes by being flexible which helped them in expanding their business in new markets. During those days Continental Had more than 100 aircrafts.

In 1983 there was a huge loss for Continental due to rise in fuel prices. To manage the loss it started to participate in air wars with a hope to earn profits and manage the loss. On 1993, 90 Boeing aircrafts were purchased and it was financed by its new partners like Air Canada (Seat Maestro    2009). It helped to manage the loss business and turned it into the profits. Today it is known as the world’s fifth largest Airline Company. Continental important assets were its employees.

Theory of Business

Fletcher Jones business was based on quality and integrity basis. David Fletcher Jones valued people before the profit. Business was started with keeping in mind about the social welfare of the people (Fairfax Media    2012). Socio economic theory also helps to think about their stakeholder’s interest. For setting the same type of Japanese based Cooperative business model Fletcher Jones also invited Kagawa to speak at Warrnambool.

Strengths

This theory provided Fletcher Jones new ways to compete with the other emerging cheaper retailers who were also dealing with garments business.

David Fletcher Jones was also inspired by the Japanese Business theory which was related with shared ownership and community Participation.

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Marketing assignment essay help: Marketing campaign and consumer market of coke

Marketing assignment essay help: Marketing campaign and consumer market of coke  

Introduction

Buy Assignment AustraliaAssessing the consumer behavior has always been a tricky matter for a marketer and whenever a company fails in its pursuit of excellence, it goes in retrospective to search for the reasons for failure and the first reason which appears on top of the list is consumer behavior. A company conducts many researches to have some insights of consumers’ behavior and company which succeeds in doing so become successful and which doesn’t, never does. So a correct analysis of consumer behavior becomes imperative for a successful marketing campaign.

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Marketing report help analysis : Gunns limited Australia

Marketing report help analysis : Gunns limited Australia

Executive summary

Buy Assignment AustraliaThe current market study represents the case of Gunns Limited, Australia. The company is among the largest private players in Australian plantation industry specializing in timber industry. Timber wood industry in Australia is dominated by regional government institutions which focus on specific territories. However, in recent past the government has disinvested itself and has invited private players. The increasing private player participation has posed a huge competition for Gunns Limited. It has also been under various social controversies for its latest pulp mill project. The situation got worse post recent global financial meltdown, leaving the company under huge debt.

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Marketing essay on: Modern marketing concepts

Marketing essay on: Modern marketing concepts

Introduction

Buy Assignment AustraliaModern marketing concepts are entirely different from the old concepts of marketing which mainly focused around the development of a good product or service, pricing the product or the service lucratively and making it available to the target customer efficiently.  Modern marketing concepts require to communicate with the customers appropriately and not not leave the communication with the customers to chance. The process of communicating with the customers in order to promote the business of a company is called marketing communication (Larry, 1997).

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Product / Service idea : Marketing concept and campaign

Product / Service idea : Marketing concept and campaign

Introduction:

Buy Assignments OnlineThe product/service idea of heritage bed-and-breakfast hotel chain spread across Europe is a novel one because no such chain exists in Europe or elsewhere. The idea of having bed-and-breakfast housed in two century old heritage properties is not only a pleasantly romantic one but also one that makes very sound business sense. It caters to a hitherto unmet need of the customers at extremely affordable prices. There are a number of heritage hotels spread across Europe; but all these are luxury ones which are largely beyond the reach of average budget tourists who flock in herds to European cities every year to partake of their splendid and amazing grandeur.

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Social Media Marketing Assignment on Internet Technology, Marketing, and Security

Social Media Marketing

Assignment on

Internet Technology, Marketing, and Security

Name:

Professor’s Name:

Course Title:

Date of Submission:

Table of Contents

Social Media –New Era of Marketing.. 1

Advantages and disadvantages of social media marketing.. 2

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Marketing writing management help on: Logistics and marketing decision of company

 Marketing writing management help on: Logistics and marketing decision of company

Marketing research

Introduction

Buy Assignment AustraliaThe paper will be divided in different sections and it will cover the different methods to meet with the important goals and activities. To complete this paper successfully, the chosen organization depends on the Toll holdings limited and this organization effectively meets with the important part of understanding the marketing decision of the company. Logistics is the management of the flow of resources and it helps in meeting the requirements of the customer. The resources can also be managed effectively with the physical related items such as materials, foods, particles and other types of energy. They are very high and strong in terms of reliability, short times for delivery and low level of inventory along with the high utilization of capacity. When discussing about logistics outsourcing, this involves the effective relationship among the company and the provider. This also has customized designs and offers thus it helps in encompassing with broad range of activities so as also with the maximum efficiency. Toll Holdings Company is the international brand and it effectively deals in the logistics segment. This is also very effective in terms of delivering better solutions and in terms of reaching the effective results of the company. This company is the major solution for the transports as well as logistics that helps in understanding the importance of services in Australia. Thus it meets with the important approach of high integrated logistics services. It also includes the services of freight and other important modes of transport and distribution services. In today’s world, customers are very highly diligent and they also focus on the products features, its comparisons and other important understanding and the requirements of the customer. The company also helps the customers with high integrated services and secures the valuable market of Australia. This helps in building high growing market in the country and also brings with the important solutions as well as supply chain transformations. The company possess strong network and high amount of skills so there is high innovation and growth in the company. (McInerney 2011)

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Company strategy analysis report on: Automobile industry- Germany & India

Company strategy analysis report on: Automobile industry- Germany & India

Executive Summary

Assignment Expert AustraliaThis report represents the various aspects and compares the automobile industry of two different geographical spaces: Germany and India. The auto industry has been one of the most emerging sectors on the face of earth. In the report, two companies of the auto industry of Germany and India are mentioned: The Volkswagen and Tata Motors. The study has been conducted considering the different segments of the auto manufacturing companies, such as passenger vehicles, commercial vehicles, utility vehicles, two wheelers and three wheelers. There is a brief about automobile industry background, representing its significance, scope and other aspects. The company background of Volkswagen and Tata Motors is briefed including their history, different operations and the potential.  The micro environmental forces and macro environmental forces related to the products of both the companies are summarized. SWOT analysis on both company is performed. The strengths, weaknesses, opportunities and threats of Volkswagon and Tata Motors in the present scenario are taken into account.

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Marketing assignment descriptive analysis on: Fedex porter’s analysis

Marketing assignment descriptive analysis on: Fedex porter’s analysis 

Q 1. Analyze the Global express transportation and logistics industry using Porter’s value chain analysis and critically evaluate the core competencies of FedEx.

Assignment Expert AustraliaPorter’s Value Chain Analysis:

The value chain analysis that has been put forward by Porter is used by marketers to help them understand those particular activities that can give a competitive advantage to the organization and also help the organization to create value for their customers. There are various levels of activity that an organization in the Global transportation and logistics industry has to perform. The primary activities start with inbound logistics, and then move on to operations, then to outbound logistics, then to marketing & sales and end with services. There are certain support activities that also form part of the value chain analysis.

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MARKETING & COMMUNICATION ESSAY HELP ON: CORPORATE ANALYSIS: TOSHIBA

MARKETING & COMMUNICATION ESSAY HELP ON: CORPORATE ANALYSIS: TOSHIBA

Assignment Expert Australia

Toshiba was born in 1939 after the merger of two big names. These big names were Shibaura Engineering works and Tokyo Electric. Shibaura Engineering works was formed by Hisashige Tanaka. He was a well known person in Japan for his intelligence. He invented so many things like mechanical dolls, chronometers, gas lamp and steam engines. The company Shibaura was manufacturer of telegraph equipment and electrical devices.

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CSR report on: Company strategies and activities

CSR report on: Company strategies and activities

Introduction

Assignment Writing Tutor Australia            The following report includes the discussion about the CSR activities discussed by porter related to the company Microsoft analyzing the company mission, visions, business objectives, competitive business strategies. The report also includes the analysis of the organization CSR activities and their contribution to the company success. This factor has been analyzed in terms of the organization performance and how this factor can be improved. The report also includes some recommendation to the company to link the company CSR activities to it mission and objectives.

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