Property that is to be auctioned after 2 weeks is Aston Villa Football club located at Trinity road, Birmingham. Pricing quoted for this property is $300,000. Therefore, marketing strategy of the agent involves engaging local investors, qualifying them with a powerful deposit need and finally selling to the highest bidder within the given time of not more than 45 days. Marketing activities included twin 8’x4’ full color signage with huge banner on front of football club’s building. Wide-ranging direct mail aimed to the investors and developers of retail property as well as corporate and private club operators over the entire Birmingham prior to 45 days. Ads with respect to the property were published in reasonable regional newspaper and magazine exhibiting and operating instead through main market and suburban regional papers for 30 days. Large Google ad word was also taken into consideration for marketing campaign of the club. Additionally, information package of all-embracing bidder was maintained encompassing all the disclosures related to the property, order of licenses, photography involving airborne, highway statistics and demographics and made it available online.