Marketing essay on: Toyota and its strategies

Context and background to the organization

Toyota is the well known renowned brand in automobile business and financial support(services). It operates in important segments known as automobile and financial business.(what is the difference in the first line and this) Itdeals in communication and information for well strategies (what strategies) and development(What development).

The company was founded in the year 1937 and it was founded by Kiichiro Toyota from his father. (just for the sake of words it could be writtenas company was founded in year 1937 by kiichiro…..) The Toyota Group is known as the world’s largest conglomerates and the company also believed in investing its shares of around 7 billion shares and 11% equity shares in the company. The company has global sales of around 8 crores in Japan.(contradicting 8 crores  of what $ or yen , global sales or Japanesesales) need clarity (Thompson, 2012)

Toyota has become the benchmark for many organizations with its implementation of new innovation and new practices in the company.(in the company or in the industry)Toyota in Japan is well known brand for the people for automobile business and also for the financial business whole around the globe.(poor English) The company Toyota operates in three different segments such as the automobile finance and manufacture as well information and communication business. (repetition of first lines)

The company is ranked among top position with the investment of more than 7 billion rupees(contradicting)  and it is the Japanese company with the global sales of 8 crores in Japan. (repetation of first paragraph why this repeat)

The company is ranked among first position globally and is reflected with important positions and concepts such as just in time concept, lean manufacturing and production etc. The company is improving its production with the help of five important principles known as:-

Challenges

Improvement (Through kaizen)

The GenchiGenbutsu (describing “go and see”)

Respect and

Team work

The company’s vision and values describes about the spirit of the nation and it also believes in having respect for each culture and dimensions, customs etc. The company also believes in providinggreater products to its customers and also they believe in creating the new and advanced technologies for great products that is manufactured by the company. Toyota also believes in improving the business and achievements of promotion.(repeat)It also tries to improvethe great and comfortable working conditions with great customers. The corporate philosophy of the company is based on the respect of each other with respect of law. Toyota is fair and transparent with the important growth and prosperity in the country.The company also believes in high quality and safe environment.

There is high respect for the environmental strategic decisions and approaches for solving problems. The company aims to be dedicated for creating new technologies and for maintaining the comfortable working hours of great products to the customers. This way, the work is promoted to the environment. This approach helps the organization in building high level of performance of the company.

The company maintains comfortable working hours and company respects culture, nation and tradition which increases growth and prosperity of the business. The company cooperates with support and care to its employees and increases high potential. It is difficult ??(not possible contradiction of any company agenda )for the company to communicate with customers.

Innovation challenges or opportunities

Innovation is used in managing companies with sustainable growth and development. Models for fostering innovation are insufficient and inefficient.(then why be innovative and contradicting)Toyota invests funds in training employees and providing them with best resources.

Japan continues to increase and to expand their commitment for innovation. Toyota purchases raw materials, other suppliers(??) and equipments to get the better supplies. Toyota takes different steps to increase the purchase and to increase the resources in the future. They believe the network will enhance high competitiveness by the growth and development. They use new support system and also support the optimum means of transportation and availability of the vehicles.(how) ota has the ability to provide continued sources and number of important factors. (what are they)

Toyota is continuously focuses (focusing) (not good English poor verb) on innovation (what do they do )and this increases the production methods. Toyota is the most innovative company and it is also the most profitable and the most technological company(how many time do we repeat this). They define the(?) innovation in incremental process. Their principle is known as Kaizen which is used for continuous improvement in the company. The elegant solution in the company implements more than million of ideas per year and also Toyota knows better every day(what do they know)  and implements something new every day. They also implement millions of solution to their problems (if million solutions are there then there are million problems, no quality) and if there is any quality issues in the company. Thus they implement high quality and innovative methods. (Surowiecki, 2008)

Innovation helps in productivity and also takes place in technological terms. In case of Toyota, there are some of the examples for organizational innovation such as new semi conductor chips (only one  contradicting  some should be more than two what are the others) and other new products. (Kazuyuki, 2006)

In case of innovation, the company focuses on highly safety and environmental friendly products and technologies. They are the fastest growing organizations and also are known as the economic growth and employment. Toyota has several key concepts such as (incompletet) they are known for applying various strategies such as just in time, kanban. Just in time ensures about the proper inventory with low cost. This helps to keep high pace in the organization and the kanban system helps to ensure that there is constant flow of supplies. Toyota also has line stop system that helps the employees in the company with more than 6 lakhs of ideas (previously we have written millions of ideas now we are quantifying which is correct). There is one more concept known for productivity improvement and assurance of high quality named Jidoka. (explanation of this)The Toyota production system is very helpful in developing high talent and expertise people for the company which also reduces the cost of the company. (Corwin & Puckett, 2009)

            Toyota also provides direction to the employees around the world. They lead the world through high mobility and also known for the safest ways of moving people.(is it transfer, or job relatiedtraves) They enrich high commitment to its employees and create goals and talents to believe the better way of engaging people. (Way2toyota.com, 2011)

Through the above described new technologies and advancements, the company established on continuous innovation and also respect for the people. Toyota also focuses on team work and encourages the employees to develop effective opportunities and to global perspectives. Implementation of total quality management helped (helps) in promoting the best practices in the company. The TQM implementation described the philosophy of total participation and continuous Kaizen. This helped the company to improve on its product, service quality, to increase the level of motivation and to increase the structure of the company policies. This ensures about the commitment of high quality. (Toyotaglobal.com, 2012)

            Toyota also had strong practices in terms of internal skills and new development of the product. (product or people) Toyota created unique approach to production management and also changed the customer needs as well as new technology (ambiguous) , competitive conditions and other difficulties. (Cusumano, 2010)

Organisational cultural barriers

Toyota drives for innovation and thus they improve high in terms of productivity, efficiency and output. Toyota is founded with elegance and innovation in terms of following factors such as:

The customers get elegance (in what product /services) with high quality, passion, expense, effort and creativity. Innovation happens in Toyota for the pursuit of perfection. Toyota thus also creates the elegant solution and finds different ways for innovation such as:

• Toyota builds the sustainable advantage (on what product / service) by lasting through high innovation.
• Toyota also focuses on creating products that will meet the requirements of the customer.(in which segment)
• Toyota has become the dominant car making company which focuses on large innovation and the company is the true innovator. (Warner, 2002) (what kind of innovation )

Resolution to innovation problems

Innovation helps in productivity and also takes place in technological terms. In case of Toyota, there are some of the examples for organizational innovation such as new semi conductor chips and(again repeat  from couple of pargraphs before) other new products. (Kazuyuki, 2006)

Through the above described new technologies and advancements (not described if described where) , the company established on continuous innovation and also respect for the people.(repeat) Toyota also focuses on team work and encourages the employees to develop effective opportunities and to global perspectives. Implementation of total quality management helped in promoting the best practices in the company. The TQM implementation described the philosophy of total participation and continuous Kaizen. This helped the company to improve on its product, service quality, to increase the level of motivation and to increase the structure of the company policies. This ensures about the commitment of high quality. (Toyotaglobal.com, 2012)(full repeat again)

Toyota also had strong practices in terms of internal skills and new development of the product. Toyota created unique approach to production management and also changed the customer needs as well as new technology, competitive conditions and other difficulties. (Cusumano, 2010) (again repeat the entire paragraph)

Toyota also provides direction to the employees around the world. They lead the world through high mobility and also known for the safest ways of moving people. They enrich high commitment to its employees and create goals and talents to believe the better way of engaging people. (Way2toyota.com, 2011) (repeat again)

Japan continues to increase and to expand their commitment for innovation. Toyota purchases raw materials, other suppliers and equipments to get the better supplies. Toyota takes different steps to increase the purchase and to increase the resources in the future. They believe the network will enhance high competitiveness by the growth and development. They use new support system and also support the optimum means of transportation and availability of the vehicles. (Repeat) Toyota has the ability to provide continued sources and number of important factors.

Toyota has been the driving force and is engaged in engineering design, vehicle evaluation and other design and development activities. (Kageyama, 2011)

With Toyota, there is high comfort without any frustration. Quality is the greatest advantage for the company. Product innovation helps to create the new products and they are cost based competitive advantage. Their innovation increases new ideas to know the needs and wants of the customer

Toyota could resolve important issues with the process of becoming a learning organization. Toyota could distribute its amount of responsibilities on solving techniques such as:-

The company will take certain steps(is it future plan / or have they taken any steps) and initiatives for dealing with the innovation related problems with the help of:-

1. Initial perception of the problem
2. To deal with the problems
3. To deal with the cause of important points
4. Investigate the major issues
5. Measure
6. Evaluate
7. Standardize the process

Toyota production system should be changed with respect to the managers and design engineers. There should have scientific methods to resolve the daily problems and issues.

The company should:-

• Specify each and every activity
• There should have direct customer and supplier relationship
• The pathway should be simple direct and transparent
• Thus every employee should have the capability of both internal and external customers as well as suppliers.
• Every employee should take an approach of scientific methods to resolve the problems in an effective manner.
• Toyota should try to develop problem solving skills and methodology for important key points very quickly.( we had recommended it as their strength in second page)
• Toyota operations are flexible and adaptable (not a recommendation)
• It enables high level of performance (not a recommendation)
• Toyota production system creates a community of scientists. (not a recommendation)
• Toyota uses huge challenges (what challenges) to increase the level of performances and also to make the things possible with strong flexibility
• It should set its operations and principles for better improvements.
• Toyota should focus on understanding the development practices and necessary improvements to increase the number of reasons(????).
• Toyota development process should improve the variety of re-engineering to continuous improvement efforts and hard work.
• Toyota should use the standardization tools for development and for better designing process which will help in maximization of learning and maintaining its reliability.
• It should also try to encourage coordination with human resource utilization and lean development process of production. This way, it will help in encouraging standardization of products with important components and style. Toyota uniqueness will help in detailed resolution of issues of engineering and manufacturing. This way, there will be proper vision for growth and development and also there will be better development of process. These practices will reflect high commitment and improvements with creation of knowledge management and practical innovation along with high level of productivity in work place. It will also be helpful for better improvement of product as well as organizational change and its productivity. This way, it will be beneficial for the company.

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