Marketing assignment help essay writing on: Corporate Social Responsibility

Introduction

Corporate Social Responsibility (CSR) is a term used globally by the Organizations. These days’ board rooms have been discussing and conducting meetings to find new ways to perform their responsibilities towards the society. It basically explains how Organizations have been managing economic, social, and environmental impacts within boundaries for maintaining sustainability in a competitive business environment (The President and Fellows of Harvard University    2008). It is a duty of organizations to contribute some part of their profits for the welfare of the society. CSR is linked with the philanthropical activities to make a social value among the stakeholders. It is a process of producing and distributing wealth for the benefits of their stakeholders by following the ethical practices. The drivers of CSR are Globalization, Interest of the Employer, Public Investment, increasing social awareness, increasing stakeholder’s expectations, and Transparency in business activities (ASOCIO   2004). Right now more than 8000 companies have being doing CSR activities globally. It should not be used as a trendy concept by organizations. The more it is spoken the less it is being practiced by the corporate. As per 2008 survey done by McKinsey 84% of CEO’s world-wide believes that society has been expecting from Corporate (True Volunteer Foundation Ltd   2008).There are various importance of CSR activities for any organization. It helps to know what customers think about the organization from the ethical point of view. A good organization dealing with transparency will attract and retain best talent. It will help to manage the cost by recycling the products and conserving the energy. Strong Brand image and reputation of a company can be maintained globally. The CSR activity will help to know about working culture and employee’s good conduct

Stake holders are those who are directly or indirectly affected by activities of the Organization. The stakeholders of an organization are listed below.

• Board of Directors
• Shareholders
• Employees
• Financial Institutions
• Governmental Bodies
• Vendors
• Customers
• NGO and etc.

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