Question:

Requirements:

1. Describe the brand – what is the new product?
2. What is your objective with this new product?
3. Who is the primary and secondary target market?
4. Who is your main competitor and describe their product.
5. Develop a marketing strategy for the product using the marketing

mix, that is, list what you intend to do for:

1. Price
2. Product
3. Place
4. Promotion
5. Which of the above 4Ps do you think will be the most influential initially on your product?

BRIEF

Develop a Human Resource’s Strategic plan for an enterprise or small business of your choice. Examples of small business could be but not limited to:

• A café or a restaurant
• A retail store (such as IT, books, furniture, clothing, etc)
• An automobile workshop
• A catering warehouse
• A technology store selling IT products
• A barbershop or beauty saloon
• A printing factory
• A packaging factory

 

A sample HR strategic plan template is uploaded in eLearning for your reference. File name is Sample HR Strategic Plan Template.

Background Information:

1. You have been appointed to the newly created position of Marketing Manager at Wellington Wines.

 

2. Wellington Wines (Pty) Ltd is a successful single production site winery situated at Mudgee in New South Wales. Wellington Wines currently sells the following branded products in the Australian market through both the independent and the supermarket chains:

 

• Wellington Sauvignon Blanc – 750 ml bottled wine

 

• Wellington Chardonnay – 750ml bottled wine

 

 

3. Key Data for Wellington Wines (Pty) Ltd based on simulated Financial Year (FY) report of 2015:

 

• Sales revenue for the FY 2015 was $50 million (AUD)

 

• Average gross sales revenue per case (12 x750ml) for the FY 2015 was $120.00 (AUD)

 

• Average trade mark up in the supermarket sector for the FY 2015 was 30%

 

• 2% of sales revenue is allocated as Marketing budget for the following FY

 

 

 

 

 

 

 

Requirements:

1. The shareholders want you to grow sales by 15 per cent in the Australian market and you are required to prepare a detailed marketing plan for FY2016-17.

Your marketing plan (report format) should include the following:

 

1. Executive Summary.
2. Current Situation.

III. Objectives and Issues.

1. Target Market, Customer Analysis and Positioning.
2. Marketing Strategy.
3. Marketing Programs.

VII Financial and Operational Plans

VIII. Metrics and Implementation Control.

Instructions to Follow:

1. Please submit this assessment in Week 7. Word limit is between 2000- 2500 words.
2. You can complete this assessment as a group of 3 (maximum) or individually.
3. A student who submits a late assessment without approval for an extension of the due date will be penalised by 10 per cent per week. Assessment will not be accepted after two week of due date. No assessment will be accepted after week 9 (unless you got a Doctor’s Certificate to prove you were sick).

 

4. If you work in Group; name and ID of all the group members must be included in the Cover Page of the Assessment. Future claims/excuses are not accepted.

ASSESSMENT INSTUCTIONS

The review should follow the structure below (although some sections may not be applicable and some sections may need to be broken down into further sections):

• Provides a Company introduction, overview and description
• Company’s mission statement

 

• A brief on the company’s employee relations strategy
• Brief on Recruitment and Selection
• Brief on Employee Benefits of the organisation
• Employee Safety and well being
• Performance development and training
• Stakeholders in Employee Relations
• Review of diversity policy with recommendations
• Review of Employee relations strategy
• Develop an employee relations risk management strategy
• Review of collective employment agreement
• Review of organizational HR services to employees
• Termination and disciplinary issues
• Overall recommendations

 

 

REPORTING INSTRUCTIONS

1. The research report must address each of the above listed components or areas of employee relations for the case organisation.
2. If a component was not addressed, explain the reasons why it was not addressed. For example, you may say that the organisation did not have a “selection policy” and thus it could not be reviewed.
3. The report must provide an employee relations risk management strategy
4. The report is to be approximately 2,000 words in length however this benchmark is only a guide and is not mandatory in the overall context of the assessment
5. The analysis and strategy demonstrates a knowledge and understanding of relevant Human Resource Management principles, Risk Management, business, management or industry theory.
6. Evidence of review of organisational employee relations such as recruitment, selection, work health & safety, performance, union agreement, EEO & diversity, employee benefits and termination.
7. The strategy critically discusses and analyses the topic, range statement, performance criteria and foundation skills of the unit descriptor
8. All sources are referenced consistently and comprehensively if
9. Overall presentation is professional including spell and grammar checked judicious use of headings, font size, layout etc.

On Jane’s first day, one team member tells Jane there is an unresolved incident that she needs to deal with. A customer slipped and fell when paying a bill in the reception area and as this is part of Jane’s team, she now needs to deal with the incident. The incident occurred two weeks ago when the team was in transition between leaders and follow-up has not occurred.

 

Jane reviews the WHS policies and procedures, and finds that the organisation doesn’t have a comprehensive procedure for investigating and reporting incidents in its administration areas. There is a template for recording the incident’s basic details and an incident register that is kept in the human resources unit. The health and safety representative for Jane’s area is on long-service leave. The WHS policy merely states:

 

Incidents are defined as any event that causes injury, potential injury or may be classified as a ‘near miss’. All incidents shall be recorded in the incident register, which must be readily accessible.

 

TASK 2: Suggest a communication strategy for Jane to review the organisation’s objectives with her team.

TASK 3: Jane needs to prepare an electronic presentation to her new team to communicate expectations in a way that builds commitment. Provide an outline of the points Jane should include in her presentation.

 

TASK 4: Jane is to develop an incident investigation and reporting procedure that incorporates the assessment and treatment of risks to injury in the workplace. What should she include?

 

 

 

 

 

 

 

 

 

TASK 5: Outline the legislation, regulations, standards, codes or bylaws that Jane needs to abide by in resolving all incidents or workplace related issues such as employment laws, employment standards, employee performance, work safety, diversity & discrimination, information privacy, and environmental regulations. Explain and guide her why she needs to clearly understand them for her leadership role.

Scenario 2

Jane has been working in her new job as a team leader in a local government department for two months. She is working towards building a positive team environment and culture but there is still a long way to go. Jane strives to be a positive influence and role model by sharing information, helping and assisting team members, supporting team members with resources and information and also encouraging discussion and team work. Jane has been informed by senior management that the long-awaited and much-dreaded computer system upgrade is to be implemented in her department in the next three months. This is because the organisation wants to update with new technologies.

 

She is asked to provide feedback and decide which of the two proposed systems will suit her department’s activities better: option one is the PRO356 and option two is the LXS841 system. As well, Jane needs to develop a risk management plan for senior management covering the introduction of the new system for her department. Jane is concerned about how her team will respond to the IT changes. Jane has turned to you as her mentor for support. Read the questions below and provide some strategies for Jane that address the needs outlined in each question.

 

TASK 6:  List and explain any four actions that Jane can take to ensure she has the trust and confidence of the team.

TASK 8: List three resources/considerations Jane will need to take into account to ensure the new computer system can be implemented successfully.

9: Identify the potential risks and risk management strategy for Jane in her implementation of the new system.

Answer:

Executive Summary

The following report is aimed to provide a detailed marketing plan for the financial year 2015-2016 of Wellington Wines Pvt. Ltd. which is one of the largest wine producers of Australia. The marketing plan will provide a detailed insight into the current situation of the mentioned firm, the different objectives of the firm, the problems that are faced by the firm while operating the business and the target market of the products of the organization. Apart from this the researcher has also clarified about the different programs of the company to achieve the best results in marketing. Analysis of the marketing programs of the company helps to select the best possible future path for the organization that leads to the success for the organization. The researcher has provided a robust financial and operational analysis of the organization to make the research more attractive and flawless. The metrics and implementation control plan is another great addition to the already present marketing elements in the following report. The main two products on which the report is actually prepared are namely Wellington Sauvignon Blanc and Wellington Chardonnay which are both bottled 750 ml premium wine.Current Situation

Strengths

1. Brand Name- The brand name of the following group of companies has been established over the years it is present in the market. The reputation of the products of the company has helped them to retain a loyal and trusted group of customers (Brooks 2014).
2. Renowned Products- The products of Wellington Wines Pvt. Ltd. is perhaps the best in the market. The presence of quality products helps the company to get a trusted base of customers.

 

Weaknesses

1. Huge Competition- High competition from local as well as International brands has been a problem for the organization. The presence of other quality products of these companies has dipped the sales of the products of this organization.
2. Absence of extensive diversities in the products- The lack of diversity of the products and services of the organization is a clear weakness of the organization as competitors are coming up with innovative and new products that is obstructing the growth of the organization and the employees themselves.

Opportunities

1. Channels of Advertisement- Modern days offers new channels of advertisement like news media, social media, print media or many other sorts of modernized advertisement. His will help to increase the demand for the different products of the company among the customers of Australia.
2. Use of product offerings with other company products- The products offered by the company varies in taste and quality. The management have the task to promote the use of the products to the potential customers of the products.

Threats

1. Same Features- The old features in the same old bottle will not help the organization as it will fail to attract customers for purchasing wine. This is because the customers have a different choice altogether (West et al. 2015).
2. Lack of agricultural facilities- Gradual diminishing size of the grapevines in Australia due to a number of modernized activities has created a serious problem to the organization. The absence of grape vines will force the company to import berries which will escalate the cost of production.

Objectives and Issues

            The objectives of a company outline the different goals of the organization that the company plans to achieve within a certain time period. The researcher has identified a number of objectives that has been undertaken by Wellington Wines. The company Wellington has gained certain sophisticated position due to its multitude collection of wines and the objective of the company has help it to reach in an elegant position. The company wants to develop an energetic personality and concentrate on the communication skills and persuasive marketing. The main objective of the company is to make a long-term relationship with the clients. Identify the needs of the company help to increase the sale and profit.

1. The company aims at increasing the sales in the following year. It has an aim of achieving a 15% increase in the sales volume for the coming year and an additional growth rate of 5% in the coming years (Proctor 2014).
2. The company wants to outweigh its present market share in the island nation and wants a huge market share from the sales of its superior range of products. This helps the company to gain a huge strategic and competitive advantage in the market.
3. The next big objective of the company is to focus on the quality of its manufactured products. The quality has been a exclusive factor for the success of the business in Australia. Therefore the company is leaving no stones unturned while maintaining the quality of the product.
4. Educate the public with a clear idea about the different elements of wine. Its quality, its storage, its market value and many more as such (Wood 2014).

Target Market, Customer Analysis and Positioning

In case of wine shop, the main target is to sell the wine to the customer on a large basis and it is the duty of the wine shop owners to provide a good quality of drinks (Hollensen 2015). The present company is trying to maintain its status and innovative in case of packaging of the product. In this competitive market, the goal is to retain the position and Wellington Wine Pvt. Ltd. do the same by analyzing the demand of the customer and their limit of satisfaction. The company has secured the top position in the provinces of Australia since long and gain the trust of the customers during the process.

Marketing Strategy

The company has secured a significant role in solidifying the business title and diversity has been observed regarding the collection of its products (Goosen 2014). The main marketing strategy of the company is to build a strong communication between the other brands or liquors. Due to the successful marketing plan, a gradual growth has been observed regarding the sale condition of the company in the market of Australia. The company has concentrated over the product price and the diplomatic plan of the company makes the price of the product more competitive. The company is continuing its business through three channels of distributors. The company also concentrates on the quality and consistent product services.

Marketing Programs

The marketing program of the company forms a vibrant place in the market of the winery. The company had provided an exceptional wine production regarding the market base and spirit of the company had derived its genus from the perfect marketing program and the marketing program of the company leads it towards the unassailable competitive position (Ford, Noulles and James 2014).

Financial and Operational Plans

The present company is a well-known name in the wine industry of Australia and it is a fact that the company has expanding its arena due to an effective financial and operational plan. Wellington is popular for its skilled workforce. the company had to face certain significant occupancy costs and the company provides certain cost-effective opportunities to certain local regions.

Metrics and Implementation Control

Measurement is the very first step that leads to the control and improvement of the performance of the organization (Koku 2014). Metrics are key elements of marketing that provides an in depth knowledge on the performance of the organization (Foxall 2014). The metrics performed by the mentioned organization has helped in the growth of the organization. Some of the control measures that are implemented by the mentioned wine company are;

1. Customer Feedback– Customer Feedback is one of the most crucial elements of marketing. It helps to persuade the customers to buy a product or invest in a new product or service (Eusebio 2017). The company identifies the reaction of the customers through the careful analysis of the polls and surveys of the organization. The surveys can be either phone based, online based or face to face interviews by the officials of the company and some selected group of participants.
2. Target Market Sales- The sales of the wine in liters is measured by Wellington Wines (Hollensen 2015). The revenue generated and the profit amount is calculated from the following figures. Each of the marketing plans sets out to determine the effect or the plan in the target market of the company.
3. Budgeting- The budget of the mentioned company of Australia is a balance between the cost of generating the advertising materials and the revenue created by the following plan. The different such costs need to be regularly checked to minimize the spending of the company and increase the profit of the company.
4. Market Share- As mentioned earlier a large market share helps the company to gain a competitive advantage over their rivals. Therefore it is important for the company to maintain a proper market share that can provide a healthy competition to the other firms in the market producing wine.

 

References

Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education.

Brooks, R., 2014. MKTG 479 Strategic Marketing Management.

Eusebio, R., 2017. Marketing II. Marketing, p.2018.

Ford, G., Noulles, M. and James, J., 2014. White Wind Farms Strategic Communications Campaign.

Foxall, G., 2014. Strategic Marketing Management (RLE Marketing) (Vol. 3). Routledge.

Goosen, W., 2014. Wellington as a developing South African wine tourism destination (Doctoral dissertation).

Hall, C.M., 2013. Wine, food, and tourism marketing. Routledge.

Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.

Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.

Jana, M.F.C.A., 2015. How to take advantage of wine tourism: Creation of a new concept for central Alentejo based on its potential and worldwide success factors (Doctoral dissertation).

Kirby, M.T.T., 2014. The Duke Of Wellington And The Supply System During The Peninsular War. Pickle Partners Publishing.

Koku, P.S., 2014. Strategic Marketing Plan. In Decision Making in Marketing and Finance (pp. 35-47). Palgrave Macmillan US. West, D.C., Ford, J. and Ibrahim, E., 2015. Strategic marketing: creating competitive advantage. Oxford University Press, USA.

Morton, A.L., Rivers, C., Charters, S. and Spinks, W., 2013. Champagne purchasing: the influence of kudos and sentimentality. Qualitative Market Research: an international journal, 16(2), pp.150-164.

Proctor, T., 2014. Strategic marketing: an introduction. Routledge.

West, D.C., Ford, J. and Ibrahim, E., 2015. Strategic marketing: creating competitive advantage. Oxford University Press, USA.

Wood, M.B., 2014. The marketing plan handbook. Pearson.

Brand Introduction

            Nivea is a Germany based personal care brand that manufactures specialized skin care products. The German skin care giants are planning to launch an exclusive sunscreen product named Nivea protect and moisture sun lotion within a few days. The specialized brand of sunscreen has been designed particularly for use in scorching hot sunlight. With a protection level of SPF 50 the product will garner huge attraction in the market once it is launched in the market. The immediate absorption formula of the mentioned product provides the users with an advanced form of collagen protection that resists the formation of wrinkles. The application of the product restores the lost moisture of the skin that tends to dry out due to the immense heat caused as a result of exposure to the sun. The manufacturers claim the product to be non-oily, non-greasy and resistant to water or any other liquids. The product has a price range of $ 10.39 in Australia. Its reasonable price will surely attract a lot of people who are familiar to Nivea products and also the people who are willing to buy it for testing the product. The management of the company has to formulate a proper marketing strategy before the introduction of the new product in the market (Hunt 2014). This will be helpful in successfully marketing the product.

Objective with the New Product

            The marketing team of the company must fix some objectives for the new product. Some of the objectives that the product should have are;

1. Differentiating the product- The differentiation of the sunscreen with the other similar products of the market is one of the key elements of marketing the product successfully. The product must be differentiated on the basis of the quality and the additional features that the product brings in with (Hunt 2014).
2. Building a Brand – The marketing team assigned to market the product must use the product to establish the brand or build on it (Tantalo and Priem 2016). The brand serves as a promise to the customers. The new product is a follow up to the earlier range of Nivea Sun Screen products but has an entirely new range of features. Therefore the following product must be aimed to build a brand name for the product.
3. Acquiring the Customers- The marketing strategy should be used in such a way sop that it can acquire a large group of customers in a short span of time. It will be much wiser to spend money on potential customers rather than targeting the money towards the unwilling customers.
4. Promoting the product- Product promotion must be the top priority of the company as because it has been designed to suit some specific needs of the customers (Wilson et al. 2014). Thus a proper promotion model will help to display all the features of the new product to the customers. A number of different channels can be used to promote the product which includes digital media, print media, social media, public promotions and many more as such.

Primary and Secondary Target Market

            Primary Target Market is the specific group of consumers that the company wants to target for buying a specific product or service of the organization. The management of Nivea has to fix the primary target market of the product (Tantalo and Priem 2016). The target market of Nivea sunscreen will be based on market segmentation of which information will be collected from the database of the company. The company may also choose a specific area of sales where sale of sunscreens has been exceptionally well. Primary target market also involves niche marketing in which Nivea identifies a handful of loyal and trusted customers for presenting a quality marketing of the product to them.

Secondary target market is the second most important target group of customers that the mentioned company may focus to promote and sell their new range of sunscreen. However in this particular case the company has little interest to promote the product in markets that have shown less growth in the past and has rather concentrated in promoting the product through primary marketing (Möller and Parvinen 2015).

Main Competitor and their Product

             Garnier is one of the main competitors of Nivea in the global market. The main product of Garnier sun screen is the Garnier Skin Naturals Sun Control Moisturizer. The following product has more or less the same qualities in comparison to Nivea but has the advantage of being much cheaper than that of Nivea Sunscreen to be launched by the aforesaid company.

Marketing Mix

1. Price- Price of the mentioned sunscreen though reasonable is much costly than many other products currently existing in the market. However the better quality of the products along with the provider of great values for every single product. The market value of the product thus has a crucial role in the determination of marketing strategies for the particular sunscreen lotion.
2. Product- Nivea has a vast range of products for selling in Australia. The product here mentioned is a premium quality sunscreen that is set to be launched in a few days. The premium features of the sunscreen will make it a must buy for all the people who tries to avoid the scorching summer sun (Kumar 2015).
3. Place-Nivea has a wide presence in the whole of the island nation. As mentioned earlier the management of the company has to undertake a thorough analysis on the sales report of the present sunscreens of the same company. The area where the sales are the highest must be given priority for promoting the products. However when the sales figures stabilizes it is better to promote the products in lesser known markets where the sales figure isn’t that good enough (Knight and Liesch 2016).
4. Promotion- Promoting the latest sunscreen is a huge challenge for the mentioned organization because of the reputation of Nivea in Australia. The company has to promote the product in such a way that it reaches the customers of the organization.

Most Influential 4P’s for Capturing the Market

            The most influential among the 4P’s of marketing in this particular case is the pricing strategy of marketing. The price of the sunscreen has been kept reasonable considering some sharp criticisms during the launch of the earlier sunscreen product of the same organization. The cost effective pricing model has been selected by the organization in this respect and thus it will be a significant marketing element for capturing the market in a very short period of time as because both the loyal as well as some of the new customers will be buying the product.

 

References

Hunt, S.D., 2014. Marketing theory: foundations, controversy, strategy, and resource-advantage theory. Routledge.

Knight, G.A. and Liesch, P.W., 2016. Internationalization: From incremental to born global. Journal of World Business, 51(1), pp.93-102. Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.

Kumar, V., 2015. Evolution of marketing as a discipline: What has happened and what to look out for. Journal of Marketing, 79(1), pp.1-9.

Möller, K. and Parvinen, P., 2015. An impact-oriented implementation approach in business marketing research: Introduction to the Special Issue on “Implementing Strategies and Theories of B2B Marketing and Sales Management”. Industrial Marketing Management, 45, pp.3-11.

Tantalo, C. and Priem, R.L., 2016. Value creation through stakeholder synergy. Strategic Management Journal, 37(2), pp.314-329.

Wilson, S.R., Whitmoyer, J.G., Pieper, T.M., Astrachan, J.H., Hair, J.F. and Sarstedt, M., 2014. Method trends and method needs: Examining methods needed for accelerating the field. Journal of Family Business Strategy, 5(1), pp.4-14.

Introduction, overview and description

The name of the café is XYZ and it is situated in South Sydney. The location of the café is Market Square Plaza, the length of the café is 1500 s/ft. the shop is one of the promising, and popular out let of cafeteria that provides many creative products based on the demand of the customers. The most significant feature of the cafe is its background music and the café offers a jazz performance in every Saturday nights. Sydney’s finest gourmet beans have been offered by this café (Van Valen et al. 2016).

Company’s mission statement

The main mission of the café is to provide a wide variety of coffee products to its customer and to provide coffee connoisseurs with a number of varieties. The cafe provides finest coffee beans to the customers and it is providing best services to the customers since 1948.

A definitive aim of the HR Strategic Plan

Strategic plan are the fluid process and it helps the company to create focus on the process of the company and to certain extent, it regulate the marketing process of the café. There three tests that defined a good strategic planning. The marketing position of the café should be analyzed. The mission or goal of the café should be decided. It is also important to provide the vision of the café and it is the duty of the café to make contemporary strategy regarding the same to achieve the goal.

Stakeholders involved in the planning process

There are two types of stakeholders present in the café. The first one are the internal stakeholders and the second one is the external stakeholders. Internal stakeholders include owners of the café, other partners (if any), floor managers and other officials of the café. External stakeholders are the customers, suppliers, neighboring shops and even the insurance broker.

 

Brief overview of the current Human resource functions and polices used

Human resource management concentrates on the employee performance and provides certain guideline regarding the employee recruitment and training process. It also increases the business value by making a developed strategic plan. Depending on the integral role of the HR, the café has developed certain provisions regarding the policies of the same. Human Resource are responsible for the management of the café and therefore it is required to train them systematically.

Legal issues applicable for your HR strategic plan

All the policies of the HR department are intended to influence the attitudes of the employees. The HR department also governs the payroll administration. During the continuation of business, certain legal issues can be cropped up and that has to be solved with highest priority. All the duties of the café should be followed up and the relevant provisions should be abide by the café and if there is any violation occurs, the café can face legal obligations regarding the same.

Strategic operational details including new systems, processes, procedures and policies for human resources

The café has been changed the stocks of it fluidly and has been installed all the modern machines and technologies to support the demand of the customer at a large basis. Certain policies are also taken by the café on behalf of the same (Chang 2017).

 

Human resources/labor requirements and how to source people for the business

The recruitment process of the café is attractive and the success of the café is very much depended on its employees. The café is one of the best café in the provinces of Sydney and it provides a great opportunity to the employees relating to the payroll, bonus, holidays, employment establishment plan etc.

Performance development plans

It is necessary for the café to develop the standard of performance to retain the position of the café in the market. The café has provided the best beans to the customers. The friendly ambiance of the café adds an extra feather to its crown. The slow musical atmosphere within the shop brings a different feeling to the customer and the company is developing the performance criteria in respect of present customer demand.

KPIs for HR

Staff Accepting organizational values	Y/N
Reconciliation of the organizational business strategy	Y/N
Maintaining daily Attendance Tracker	Y/N
Need of further development	Y/N
Performance and career management Plan	Y/N
Ensuring profit per employee	Y/N

 

KPI Table for Human Resource

Sl No.	Key Areas	KPI	Weight of KPI	Target	Actual	Score	Final score
1.	Selection and deployment	Average allocation percentage
2.	Training and Development for employees	Training hours per employee
3.	Performance and Career management	Percentage of employees in complete execution of organizational goal
4.	Employee Productivity	Profit per employee
5.	Employee Retention	% of employees leaving the organization at single term

 

Financial requirements for implementing the HR strategic plan

It has been stated earlier that the café is one of the best promising café in the Sydney and therefore, the financial requirement of the café must be high. The café has taken certain policies to implement the strategic plan. There are certain risks present regarding the strategic conflicts and the café has to pay lot for the materials and modern technologies.

Monitoring and evaluation of the HR plan

These are the outline of the monitoring that would be based on the following issues:

• Checking the Core Competencies of the workforce
• Checking whether the organizational goal is properly assimilated with the individual goal of the workforce
• Developing professionalism within the organizational members
• Creating effective opportunity of cognitive development of every organizational individual

Since the objective of the management is to become minute and contented relatives commerce where all the staffs can stay pleased and pleased with the institute, the purpose of the monitoring would be to create a stand where most of the customers are linked with the staffs having strong commerce relation. Keeping in mind the ancestral association and business effect, the monitoring performance would be done. In order to quantify the leadership advances, monitoring becomes most important an area through which the organizational goal can be linked and channelized through the capable layer of each individual.

Reference:

Chang, W.L., 2017. Online training for business plan writing through the World Cafe method: the roles of leadership and trust. Universal Access in the Information Society, 16(2), pp.313-324.

Gupta, P. and Shukla, S., 2017. Marketing, Advertising or Promotions: A Strategic Planning. Journal of Accounting, Finance & Marketing Technology, 1(1), pp.8-13.

Hilarius, R., 2015. Keeping on track!: a study of disturbance factors within Sensata Global New Product Development projects, by using the World Cafe method (Master’s thesis, University of Twente).

Van Valen, E., Martin, N., Chaudhary, K. and Mann, K., 2016. Coby’s Marketing Plan.

Introduction, overview and description

The name of the café is XYZ and it is situated in South Sydney. The location of the café is Market Square Plaza, the length of the café is 1500 s/ft. the shop is one of the promising, and popular out let of cafeteria that provides many creative products based on the demand of the customers. The most significant feature of the cafe is its background music and the café offers a jazz performance in every Saturday nights. Sydney’s finest gourmet beans have been offered by this café (Van Valen et al. 2016).

Company’s mission statement

The main mission of the café is to provide a wide variety of coffee products to its customer and to provide coffee connoisseurs with a number of varieties. The cafe provides finest coffee beans to the customers and it is providing best services to the customers since 1948.

A definitive aim of the HR Strategic Plan

Strategic plan are the fluid process and it helps the company to create focus on the process of the company and to certain extent, it regulate the marketing process of the café. There three tests that defined a good strategic planning. The marketing position of the café should be analyzed. The mission or goal of the café should be decided. It is also important to provide the vision of the café and it is the duty of the café to make contemporary strategy regarding the same to achieve the goal.

Stakeholders involved in the planning process

There are two types of stakeholders present in the café. The first one are the internal stakeholders and the second one is the external stakeholders. Internal stakeholders include owners of the café, other partners (if any), floor managers and other officials of the café. External stakeholders are the customers, suppliers, neighboring shops and even the insurance broker.

 

Brief overview of the current Human resource functions and polices used

Human resource management concentrates on the employee performance and provides certain guideline regarding the employee recruitment and training process. It also increases the business value by making a developed strategic plan. Depending on the integral role of the HR, the café has developed certain provisions regarding the policies of the same. Human Resource are responsible for the management of the café and therefore it is required to train them systematically.

Legal issues applicable for your HR strategic plan

All the policies of the HR department are intended to influence the attitudes of the employees. The HR department also governs the payroll administration. During the continuation of business, certain legal issues can be cropped up and that has to be solved with highest priority. All the duties of the café should be followed up and the relevant provisions should be abide by the café and if there is any violation occurs, the café can face legal obligations regarding the same.

Strategic operational details including new systems, processes, procedures and policies for human resources

The café has been changed the stocks of it fluidly and has been installed all the modern machines and technologies to support the demand of the customer at a large basis. Certain policies are also taken by the café on behalf of the same (Chang 2017).

 

Human resources/labor requirements and how to source people for the business

The recruitment process of the café is attractive and the success of the café is very much depended on its employees. The café is one of the best café in the provinces of Sydney and it provides a great opportunity to the employees relating to the payroll, bonus, holidays, employment establishment plan etc.

Performance development plans

It is necessary for the café to develop the standard of performance to retain the position of the café in the market. The café has provided the best beans to the customers. The friendly ambiance of the café adds an extra feather to its crown. The slow musical atmosphere within the shop brings a different feeling to the customer and the company is developing the performance criteria in respect of present customer demand.

KPIs for HR

Staff Accepting organizational values	Y/N
Reconciliation of the organizational business strategy	Y/N
Maintaining daily Attendance Tracker	Y/N
Need of further development	Y/N
Performance and career management Plan	Y/N
Ensuring profit per employee	Y/N

 

KPI Table for Human Resource

Sl No.	Key Areas	KPI	Weight of KPI	Target	Actual	Score	Final score
1.	Selection and deployment	Average allocation percentage
2.	Training and Development for employees	Training hours per employee
3.	Performance and Career management	Percentage of employees in complete execution of organizational goal
4.	Employee Productivity	Profit per employee
5.	Employee Retention	% of employees leaving the organization at single term

 

Financial requirements for implementing the HR strategic plan

It has been stated earlier that the café is one of the best promising café in the Sydney and therefore, the financial requirement of the café must be high. The café has taken certain policies to implement the strategic plan. There are certain risks present regarding the strategic conflicts and the café has to pay lot for the materials and modern technologies.

Monitoring and evaluation of the HR plan

These are the outline of the monitoring that would be based on the following issues:

• Checking the Core Competencies of the workforce
• Checking whether the organizational goal is properly assimilated with the individual goal of the workforce
• Developing professionalism within the organizational members
• Creating effective opportunity of cognitive development of every organizational individual

Since the objective of the management is to become minute and contented relatives commerce where all the staffs can stay pleased and pleased with the institute, the purpose of the monitoring would be to create a stand where most of the customers are linked with the staffs having strong commerce relation. Keeping in mind the ancestral association and business effect, the monitoring performance would be done. In order to quantify the leadership advances, monitoring becomes most important an area through which the organizational goal can be linked and channelized through the capable layer of each individual.

Reference:

Chang, W.L., 2017. Online training for business plan writing through the World Cafe method: the roles of leadership and trust. Universal Access in the Information Society, 16(2), pp.313-324.

Gupta, P. and Shukla, S., 2017. Marketing, Advertising or Promotions: A Strategic Planning. Journal of Accounting, Finance & Marketing Technology, 1(1), pp.8-13.

Hilarius, R., 2015. Keeping on track!: a study of disturbance factors within Sensata Global New Product Development projects, by using the World Cafe method (Master’s thesis, University of Twente).

Van Valen, E., Martin, N., Chaudhary, K. and Mann, K., 2016. Coby’s Marketing Plan.

Introduction, overview and description

The name of the café is XYZ and it is situated in South Sydney. The location of the café is Market Square Plaza, the length of the café is 1500 s/ft. the shop is one of the promising, and popular out let of cafeteria that provides many creative products based on the demand of the customers. The most significant feature of the cafe is its background music and the café offers a jazz performance in every Saturday nights. Sydney’s finest gourmet beans have been offered by this café (Van Valen et al. 2016).

Company’s mission statement

The main mission of the café is to provide a wide variety of coffee products to its customer and to provide coffee connoisseurs with a number of varieties. The cafe provides finest coffee beans to the customers and it is providing best services to the customers since 1948.

A definitive aim of the HR Strategic Plan

Strategic plan are the fluid process and it helps the company to create focus on the process of the company and to certain extent, it regulate the marketing process of the café. There three tests that defined a good strategic planning. The marketing position of the café should be analyzed. The mission or goal of the café should be decided. It is also important to provide the vision of the café and it is the duty of the café to make contemporary strategy regarding the same to achieve the goal.

Stakeholders involved in the planning process

There are two types of stakeholders present in the café. The first one are the internal stakeholders and the second one is the external stakeholders. Internal stakeholders include owners of the café, other partners (if any), floor managers and other officials of the café. External stakeholders are the customers, suppliers, neighboring shops and even the insurance broker.

 

Brief overview of the current Human resource functions and polices used

Human resource management concentrates on the employee performance and provides certain guideline regarding the employee recruitment and training process. It also increases the business value by making a developed strategic plan. Depending on the integral role of the HR, the café has developed certain provisions regarding the policies of the same. Human Resource are responsible for the management of the café and therefore it is required to train them systematically.

Legal issues applicable for your HR strategic plan

All the policies of the HR department are intended to influence the attitudes of the employees. The HR department also governs the payroll administration. During the continuation of business, certain legal issues can be cropped up and that has to be solved with highest priority. All the duties of the café should be followed up and the relevant provisions should be abide by the café and if there is any violation occurs, the café can face legal obligations regarding the same.

Strategic operational details including new systems, processes, procedures and policies for human resources

The café has been changed the stocks of it fluidly and has been installed all the modern machines and technologies to support the demand of the customer at a large basis. Certain policies are also taken by the café on behalf of the same (Chang 2017).

 

Human resources/labor requirements and how to source people for the business

The recruitment process of the café is attractive and the success of the café is very much depended on its employees. The café is one of the best café in the provinces of Sydney and it provides a great opportunity to the employees relating to the payroll, bonus, holidays, employment establishment plan etc.

Performance development plans

It is necessary for the café to develop the standard of performance to retain the position of the café in the market. The café has provided the best beans to the customers. The friendly ambiance of the café adds an extra feather to its crown. The slow musical atmosphere within the shop brings a different feeling to the customer and the company is developing the performance criteria in respect of present customer demand.

KPIs for HR

Staff Accepting organizational values	Y/N
Reconciliation of the organizational business strategy	Y/N
Maintaining daily Attendance Tracker	Y/N
Need of further development	Y/N
Performance and career management Plan	Y/N
Ensuring profit per employee	Y/N

 

KPI Table for Human Resource

Sl No.	Key Areas	KPI	Weight of KPI	Target	Actual	Score	Final score
1.	Selection and deployment	Average allocation percentage
2.	Training and Development for employees	Training hours per employee
3.	Performance and Career management	Percentage of employees in complete execution of organizational goal
4.	Employee Productivity	Profit per employee
5.	Employee Retention	% of employees leaving the organization at single term

 

Financial requirements for implementing the HR strategic plan

It has been stated earlier that the café is one of the best promising café in the Sydney and therefore, the financial requirement of the café must be high. The café has taken certain policies to implement the strategic plan. There are certain risks present regarding the strategic conflicts and the café has to pay lot for the materials and modern technologies.

Monitoring and evaluation of the HR plan

These are the outline of the monitoring that would be based on the following issues:

• Checking the Core Competencies of the workforce
• Checking whether the organizational goal is properly assimilated with the individual goal of the workforce
• Developing professionalism within the organizational members
• Creating effective opportunity of cognitive development of every organizational individual

Since the objective of the management is to become minute and contented relatives commerce where all the staffs can stay pleased and pleased with the institute, the purpose of the monitoring would be to create a stand where most of the customers are linked with the staffs having strong commerce relation. Keeping in mind the ancestral association and business effect, the monitoring performance would be done. In order to quantify the leadership advances, monitoring becomes most important an area through which the organizational goal can be linked and channelized through the capable layer of each individual.

Reference:

Chang, W.L., 2017. Online training for business plan writing through the World Cafe method: the roles of leadership and trust. Universal Access in the Information Society, 16(2), pp.313-324.

Gupta, P. and Shukla, S., 2017. Marketing, Advertising or Promotions: A Strategic Planning. Journal of Accounting, Finance & Marketing Technology, 1(1), pp.8-13.

Hilarius, R., 2015. Keeping on track!: a study of disturbance factors within Sensata Global New Product Development projects, by using the World Cafe method (Master’s thesis, University of Twente).

Van Valen, E., Martin, N., Chaudhary, K. and Mann, K., 2016. Coby’s Marketing Plan.

Introduction, overview and description

The name of the café is XYZ and it is situated in South Sydney. The location of the café is Market Square Plaza, the length of the café is 1500 s/ft. the shop is one of the promising, and popular out let of cafeteria that provides many creative products based on the demand of the customers. The most significant feature of the cafe is its background music and the café offers a jazz performance in every Saturday nights. Sydney’s finest gourmet beans have been offered by this café (Van Valen et al. 2016).

Company’s mission statement

The main mission of the café is to provide a wide variety of coffee products to its customer and to provide coffee connoisseurs with a number of varieties. The cafe provides finest coffee beans to the customers and it is providing best services to the customers since 1948.

A definitive aim of the HR Strategic Plan

Strategic plan are the fluid process and it helps the company to create focus on the process of the company and to certain extent, it regulate the marketing process of the café. There three tests that defined a good strategic planning. The marketing position of the café should be analyzed. The mission or goal of the café should be decided. It is also important to provide the vision of the café and it is the duty of the café to make contemporary strategy regarding the same to achieve the goal.

Stakeholders involved in the planning process

There are two types of stakeholders present in the café. The first one are the internal stakeholders and the second one is the external stakeholders. Internal stakeholders include owners of the café, other partners (if any), floor managers and other officials of the café. External stakeholders are the customers, suppliers, neighboring shops and even the insurance broker.

 

Brief overview of the current Human resource functions and polices used

Human resource management concentrates on the employee performance and provides certain guideline regarding the employee recruitment and training process. It also increases the business value by making a developed strategic plan. Depending on the integral role of the HR, the café has developed certain provisions regarding the policies of the same. Human Resource are responsible for the management of the café and therefore it is required to train them systematically.

Legal issues applicable for your HR strategic plan

All the policies of the HR department are intended to influence the attitudes of the employees. The HR department also governs the payroll administration. During the continuation of business, certain legal issues can be cropped up and that has to be solved with highest priority. All the duties of the café should be followed up and the relevant provisions should be abide by the café and if there is any violation occurs, the café can face legal obligations regarding the same.

Strategic operational details including new systems, processes, procedures and policies for human resources

The café has been changed the stocks of it fluidly and has been installed all the modern machines and technologies to support the demand of the customer at a large basis. Certain policies are also taken by the café on behalf of the same (Chang 2017).

 

Human resources/labor requirements and how to source people for the business

The recruitment process of the café is attractive and the success of the café is very much depended on its employees. The café is one of the best café in the provinces of Sydney and it provides a great opportunity to the employees relating to the payroll, bonus, holidays, employment establishment plan etc.

Performance development plans

It is necessary for the café to develop the standard of performance to retain the position of the café in the market. The café has provided the best beans to the customers. The friendly ambiance of the café adds an extra feather to its crown. The slow musical atmosphere within the shop brings a different feeling to the customer and the company is developing the performance criteria in respect of present customer demand.

KPIs for HR

Staff Accepting organizational values	Y/N
Reconciliation of the organizational business strategy	Y/N
Maintaining daily Attendance Tracker	Y/N
Need of further development	Y/N
Performance and career management Plan	Y/N
Ensuring profit per employee	Y/N

 

KPI Table for Human Resource

Sl No.	Key Areas	KPI	Weight of KPI	Target	Actual	Score	Final score
1.	Selection and deployment	Average allocation percentage
2.	Training and Development for employees	Training hours per employee
3.	Performance and Career management	Percentage of employees in complete execution of organizational goal
4.	Employee Productivity	Profit per employee
5.	Employee Retention	% of employees leaving the organization at single term

 

Financial requirements for implementing the HR strategic plan

It has been stated earlier that the café is one of the best promising café in the Sydney and therefore, the financial requirement of the café must be high. The café has taken certain policies to implement the strategic plan. There are certain risks present regarding the strategic conflicts and the café has to pay lot for the materials and modern technologies.

Monitoring and evaluation of the HR plan

These are the outline of the monitoring that would be based on the following issues:

• Checking the Core Competencies of the workforce
• Checking whether the organizational goal is properly assimilated with the individual goal of the workforce
• Developing professionalism within the organizational members
• Creating effective opportunity of cognitive development of every organizational individual

Since the objective of the management is to become minute and contented relatives commerce where all the staffs can stay pleased and pleased with the institute, the purpose of the monitoring would be to create a stand where most of the customers are linked with the staffs having strong commerce relation. Keeping in mind the ancestral association and business effect, the monitoring performance would be done. In order to quantify the leadership advances, monitoring becomes most important an area through which the organizational goal can be linked and channelized through the capable layer of each individual.

Reference:

Chang, W.L., 2017. Online training for business plan writing through the World Cafe method: the roles of leadership and trust. Universal Access in the Information Society, 16(2), pp.313-324.

Gupta, P. and Shukla, S., 2017. Marketing, Advertising or Promotions: A Strategic Planning. Journal of Accounting, Finance & Marketing Technology, 1(1), pp.8-13.

Hilarius, R., 2015. Keeping on track!: a study of disturbance factors within Sensata Global New Product Development projects, by using the World Cafe method (Master’s thesis, University of Twente).

Van Valen, E., Martin, N., Chaudhary, K. and Mann, K., 2016. Coby’s Marketing Plan.