MN6003 Strategy: Choices and Change
Individual Strategy Assignment Briefing
(20% of module mark)
Due: 3pm on Monday 18th January 2016 (submit as Weblearn Personal Journal entry)
Your Individual Strategyassignment (e-portfolio 2) is a case study analysis of 1150 to 1500 words. You must analyse the Browns Sports Footwear case (case study is on weblearn and is 4 pages long) by applying appropriate strategy models from the core module text book, ‘Exploring Strategy’ (e.g. PESTEL, Five Forces, Strategic Grouping, Value Chain or Seven S, Porter’s generic strategies or Bowman’s strategy clock). You must summarise the strategic position of Browns using SWOT analysis and then make recommendations for the future direction of the company using your analysis and the Ansoff matrix.