Marketing essay on: Marketing mix of organization
In the light of presented marketing mix, it can be considered that company needs to keep its prices and promotion low and with the help of this it needs to cater mass market. In the existing marketing conditions, presented factors of Marketing Mix are quite effective for the establishment of the company in the market. However, there are some weak points in this marketing mix plan of the organization. For instance, instead of launching of the product at country level, the company should launch the product only in some specific cities so that response of customers, regarding products and its features, can be retrieved quite intensively. On the basis of this information, the company can redesign its product features and make it more effective (Varey 2001).