Monthly Archives: September 2013

Marketing essay on: Marketing mix and analysis – Billabong Australia

Marketing essay on: Marketing mix of organization

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Marketing mix:

INTRODUCTION

In the light of presented marketing mix, it can be considered that company needs to keep its prices and promotion low and with the help of this it needs to cater mass market. In the existing marketing conditions, presented factors of Marketing Mix are quite effective for the establishment of the company in the market. However, there are some weak points in this marketing mix plan of the organization. For instance, instead of launching of the product at country level, the company should launch the product only in some specific cities so that response of customers, regarding products and its features, can be retrieved quite intensively. On the basis of this information, the company can redesign its product features and make it more effective (Varey 2001).

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Marketing assignment essay on: Marketing on Financial products

Marketing assignment essay on: Marketing on financial products

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(a) Purpose of brand strategy of ABC bank

As per the case suggests, the prime purpose behind the branding strategy undertaken by ABC bank is to position the bank in the Australian market as a bank which is a financial advisor of the customer rather than merely a financial institution. The aim of this strategy of the management of the bank is to enhance the personal, positive and long term relationship with its customers so that they can become brand loyal. This strategy of the bank is directed to improve its goodwill in the market, which will be reflected in the financial performance of the bank quite prominently.Buy Assignment Australia

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Marketing assignment essay help on: Market strategy analysis on Beauty Saloon

Marketing assignment essay help on: Market strategy analysis on Beauty Saloon

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Snapshot of the Business

1. Name of the Organization – Beautica

2. Name of Promoters/Directors – Ms. Emma Hopkins and Mr. Kevin Horne

3. Site Address – Dunedin, New Zealand

4. Management – A team of six workers will comprise the middle management and line management, out of which one will work as supervisor (for the rest) and directly report to directors of the salon. One will be receptionist and the remaining four will be beauty experts and provide beauty solutions to customers. Names of the supervisor and rest of the staff are as follows-

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Strategic environmental analysis on: Virgin Group Australia

Strategic environmental analysis on: Virgin Group Australia

Virgin Group is one of the most prominent groups operating within Australia. It has now stepped into credit card industry of the country with its low rate credit cards. The credit card industry of the country is one of the most lucrative and attractive business industries. The industry has registered some intensive growth in recent past five years. In recent period of time, due to robust economic conditions of the country, the credit industry of the country has attained some intensive growth. During the year 2006-2007, total value of transactions through credit cards was enhanced by 10%. In existing period of time also, about $30 million have been accumulated in debt raised through credit cards. The macro environment for the product in existing period of time is quite positive, which is making the industry quite attractive for new players. The policies of government and apex bank of the country is also quite positive and encouraging players for operating within the country. Reserve Bank of Australia provides various exemptions to a new player to get established in industry. As per the recent press release of NAB, Spending habits of Australians are supporting the development of credit card industry of the country. As per the report, about 45% of people of the country prefer to use credits cards while retail shopping, paying bills and dining out. Along with credit cards, the usage of debits cards is quite popular within the country (Spending habits of Australians 2012). From the perspective of economic conditions also, the existing position of the country is quite positive. However, recent global economic downturn has affected the norms of the business of financial industry of the country. The credit card industry has also got suffered during the period. However, after that period of time, the economy of the country has made some crucial recovery.

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Marketing assignment on: Marketing P’s of Virgin

Marketing assignment on: Marketing P’s of Virgin 

Marketing Mix for Virgin low rate credit cards is consisted of four P’s of marketing. These four P’s of marketing in the context of virgin’s newly launched credit cards can be presented as below:

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Marketing assignment essay on: Globalization & competition

Marketing assignment essay on: Globalization & competition

Introduction

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            Twenty first century is the era of globalization and competition among corporations to gain maximum profit and get a significant market share in the industry. Today, the corporate world is dynamic and it is difficult to thrive in such dynamic environment if organizations do not put in efforts for addressing the challenges they face in continuously changing global market environment, culture and technology. It involves focusing on innovation and transforming the organization into a learning organization. It requires good planning and strategic management to focus on innovation and learning (Farrell 2000).

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Strategic planing essay on: Innovation and strategic planning in organizations

Strategic planing essay on: Innovation and strategic planning in organizations

            Globalization and fierce competition has led to increasing emphasis on NPD (New Product Development). Projects related to NPD can increase the performance of the firm. For NPD projects to succeed, it is required by the organization to make the use of strategic planning in such a way so as to attain competitive advantage in the market. Strategic planning is important for innovation and strategies for the new product (Reid and Hinkley 2007).

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Strategic planning management Essay on: Planning and change leaders

Strategic planning management Essay on: Planning and change leaders

Good planning in the change management is the response to proactive approach for change management. Proactive approach minimizes the impact of change on the productivity of the employees, minimize the impact on the morale of the employees, and avoid turnover and adverse effect on customers, building personal coping skills and facilitation of change management.

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IT assignment on: ISSUE- SOCIAL NETWORKING SITES

IT assignment on: ISSUE- SOCIAL NETWORKING SITES

Essay Writing Tutor SydneySocial Network Sites is a web-based service that allows any individual to construct a public or semi-public profile within a specified boundary while maintaining a list of other users with whom they share a connection. It helps us in maintaining a connection with the outer world. Also it helps us finding our loved ones. A new form of media  that is becoming more and more talked about in the market now-a-days is the Social media such as Facebook, Twitter, Google+, LinkedIn, Flickr and many more common online platform for people around the world, connecting users across time and distance. Ritzer(2009). Earlier we were not versed with the term social network sites but now-a-days things have changed and a small child also understands technological terms and is about to grow up with these terminologies in mind. In schools, different types of technologies are being used to make children aware of these things and in turn to make them a frequent user.

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Marketing essay on: marketing ESSAY on Europcar

Marketing essay on: marketing ESSAY on Europcar 

Introduction

Essay Writing Tutor SydneyEuropcar was founded in 1949 in Paris. Now it is one of the most leading car rental companies across the world. It has more than 1, 21, 00 fleets of cars in its services and running its business in more than 6 countries across the world.

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Marketing assignment essay help on: Guinness Anchor Berhad

Marketing assignment essay help on:  Guinness Anchor Berhad 

Introduction

Essay Writing Tutor SydneyThe public limited company chosen for this study is Guinness Anchor Berhad – GAB. The company was formed in 1989. The parent companies were the Malayan Breweries Ltd, which is now known as Asia Pacific Breweries Ltd, and Guinness Overseas Ltd – GOL (GAB, 2007). The world’s leading premium drinks Group – Diageo Plc owns the GOL with its renowned collection of brands across spirits, wine and beers. The brewery of GAB operates and produces Guinness, Tiger, Heineken, Anchor Smooth, Anchor Strong, Kilkenny, Anglia Shandy and Malta. The production takes place at the Sungei Way Brewery, the operations began back in the 1965. (GAB, 2007)

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Economics Assignment: Government interventions through price ceilings

Economics Assignment: Government interventions through price ceilings

Answer 1) The Essential Services Commission of South Australia has raised electricity prices by 18 percent. The carbon tax levied on electricity generation & distribution companies and the feed-in tariff has raised the cost of providing per unit of electricity. The producers & distributors have decided to pass almost all of this cost increase to consumers in the form of higher prices. The Essential Services Commission of South Australia has accepted this recommendation of the electricity and gas producers.

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Marketing essay on: Toyota and its strategies

Marketing essay on: Toyota and its strategies

Context and background to the organization

Toyota is the well known renowned brand in automobile business and financial support(services). It operates in important segments known as automobile and financial business.(what is the difference in the first line and this) Itdeals in communication and information for well strategies (what strategies) and development(What development).

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IT assignment essay help: E-commerce

IT assignment essay help: E-commerce

E commerce and E business strategies is being adopted by the companies to make themselves more competitive and effective in the market. Ecommerce has changes the whole scenario of logistics and meaning of supply chain, which is one of the most important and critical part for the organization. From manufacturing to the distribution of finished goods the companies need to be dependent on the supply chain to make the whole process completed and effective. E commerce has made all the process easier to understand and work upon it. Now, the companies have no need to worry about the kind of difficulties which the companies were facing previously (Swaminathan & Tayur, 2003). Everything is automated to make the Supply chain process more user friendly and competitive.

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Psychology Assignment help of a criminal Behavior

Psychology Assignment help of a criminal Behavior 

The criminal psychology was applied in research and theories by a German-American psychologist, Hugo Munsterberg (1863-1916) for the first time. There are many theories which talk about the psychology of a criminal’s behavior. Few of them have been discussed below.

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Marketing assignment help essay on: Australian Hotel and Resort Industry.

Marketing assignment help essay on:  Australian Hotel and Resort Industry

Generation Y employees will negatively impact the sustainability at the Australian Hotel and Resort Industry.

Hospitality industry in Australia has traditionally relied on the very large pools which are available in the young labour force in order to fulfil their staffing needs (Magd, 2003) thus this being the case  in current situation  there is maximum percentage of the Generation Y which is found serving the hospitality customers. That is why in recent years the news and the commentaries  related to Gen Y have also become quite common in the media circles (Fleming, 2006), which varies in topics ranging from retirement saving patterns (Pitt, 2008) (Pitt 2008) to  not moving out of the homes (Jenkins, 2008). The people born between the year span of 1979 and 1994 are referred to as Generation Y (Loughlin and Barling, 2001) (Martin, 2005). It has been found that the work-related  attitudes and characteristics of Gen Y as employees in hospitality industry is quite different from  the previous generations like Baby Boomers and Generation X’s entering the hospitality industry as workforce (McGuire, Todnem By and Hutchings, 2007). Therefore it is found that determining the attitude of Gen Y is very fundamental  in finding out the  service orientation of the hospitality industry and should be considered in serious manner.

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Business development essay online: Business Model of Apple

Business development essay online: Business Model of Apple 

Introduction

Assignment Expert AustraliaIdeal organisation is the one which looks forward for development and reinvents itself on a continuous basis. The company has high focus on its mission and values and plans to achieve them in the best possible manner. The goals are the main targets and focus of the company. The organisation members are also given the importance, and goals are communicated to them. Management works towards achieving these goals and the results is measured on regular basis. Over all, the ideal organisation aims at moving towards the goals in the well planned and definite manner (Hauswirth 2006). The ideal organisation has well defined values, goals, mission, culture, etc. In the following paper, Apple Inc. has been chosen as an ideal organisation to discuss important parameters. In order to justify this statement, the paper explains the culture of the company, its ideals, mission, goals, values, objectives, theoretical model, service provision model and staff disciplines and roles.

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ORGANISATIONAL CULTURE: Essay help on Work culture in organization

ORGANISATIONAL CULTURE: Essay help on Work culture in organization

Organizational Culture the environment and the work culture developed by the employees in the organization.

Sample AssignmentOrganizational Culture   is an important part of organizational because it helps in the development of the organizational professionals. Good Organizational culture is important for following purposes i.e.:

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Economics assignment essay help online: Corruption

Economics assignment essay help online: Corruption

Introduction

Assignment Expert AustraliaCorruption   is  defined  as  a  disease ,or  we  can  say  it  is  dangerous  disease  like  cancer which  exist  into  the  political , economical  and  cultural  section  of  the  society, and  has  an adverse  effects  on  the  functional  of  the  system. According to Transparency International the greatest  challenge  to  the  world  is corruption., it  erodes  the  base  of  good  government  ,pervert  the  public  policies  ,can  leads to  the  misuse  of  the  resources  and  it  is harmful for  the  development  of  private  sector,  and  especially  create  problems for  poor .

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OB assignment help essay on: ORGANIZATION MISSION GOALS AND OBJECTIVES

OB assignment help essay on: ORGANIZATION MISSION GOALS AND OBJECTIVES

Sample AssignmentOrganization mission and goals decide what the ultimate objectives of the oragnsiation are, how organization should function and what should be ultimately done for the achievement of gaols.This helps in defining the policies and strategies for organizational growth.Organisation mission is what organization what to achieve in its long run. And on the basis of strategies are developed for further growth of employs and the organization as a whole. It also helps in defining the ethical’s values to make them stand out in the market place. Goals will decide how there should be optimal utilization of all resources, what should be the recruitment policy, what should be training programs so that employs as well as external factors are satisfied (Smith, B, 1997) This way the strategic plan is very much oriented on the organization mission, vision and its value. That helps the organization to gain sustainable development for the long run in the business. Objectives of an organization what is the current status of the oragnisation, how much is achieved and what can be done for further achievements. Strategic goals depend upon competitor’s policies and their strategies so objective of an organization can change depending upon external factors. So objectives can be long term and short but mission and goals are always long term based.

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