Marketing essay writing help analysis and marketing plan on: Company strategy of Band Wagon & its IMC
Solution the essay proposes is::
In existing business environment, some significant changes in trends and practices of business organizations have been observed quite significantly. There is a greater impact of information technology over business practices undertaken by organizations. In existing period of time, there are different innovative as well as effective tools and techniques related with marketing and other organizational functions, with the help of which business organizations have enhanced their operational efficiency quite intensively. Along with this demand of the customers have also become quite dynamic as availability of new and a variety of different and innovative product offerings have provided a wide scope for them to make selection. In this scenario, it has become quite essential for business organizations to keep updated themselves with the changing needs and preferences of its customer. They are required to make some frequent changes in their product offerings and business processes (Zarrella 2009).