Monthly Archives: February 2013

FUNDAMENTALS OF ADVERTISING

QUESTION

Discuss these two types of advertising and show in two self chosen

examples (brands) how it is applied it in the creative strategy and the

creative execution of Adverts.

SOLUTION

“Transformational (emotional) vs. informative Advertising”

Advertising appeals the colorful representation of the information about the product and services. The basic aim of advertising is to convenience the person or the target customers about the certain products and how the person will get the benefit after buying the particular product as a whole. The message broadcasted through the advertising appeals helps to manipulate the customers mind and make the mind for buying the particular product. There are number of products in the market, which is colorful and made by the companies across the globe that provides comfort to the people. In order to sell their product various appeals are used for influencing the people. The advertising appeals are designed in such a way that all the products look positive in its nature and ultimately persuade the people buying the product. Advertising agencies and various industries use different appeals in order to promote their products in best possible manner. Let us have a glance over the type of advertising.

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MANAGING ORGANIZATION BEHAVIOR IN AN ORGANIZATION

QUESTION

ResMed  Waking people up to sleep

By Denise Jepsen

Founding story

High-quality sleep is essential for good health. Pro­fessor Colin Sullivan and colleagues at the University of Sydney, who studied sleep-disordered breathing, developed the first non-invasive treatment of obstruc­tive sleep apnoea (OSA). On the basis of that research, ResMed was founded by Dr Peter Farrell in 1989, specialising in products for sleep-disordered breathing. While more than 20 million people in the United States are estimated to be affected by OSA, tens of thousands of patients throughout the world now lead healthier lives thanks to ResMed’s inno­vations. A face mask worn at night, providing con­tinuous positive airway pressure (CPAP), is the core device that established ResMed in the market.

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FINANCIAL MANAGEMENT IN OCADO

QUESTION

Requirements:

Question 1.

Critically discuss reasons for the phenomenon of initial underpricing when firms undertake Initial Public Offerings.

(50%)

Question 2.

Recent years have been exceptionally difficult for new firms who desperately need financing to grow. A general lack of capital and funding in the financial markets means that companies need an exceptionally strong story to sell to investors if they are going to be successful in their fund-raising efforts.

You are required to investigate the IPO of Ocado in July 2010 and provide a critical analysis of what happened. You are specifically required to discuss the following:

a)     What were the reasons why the firm went to the markets to raise financing?  From your own research, what were the main risk factors facing the firm?

b)     Provide a detailed chronology of the IPO attempt.  Your discussion should provide your own insights of each event.

c)     Consider the post IPO share price performance (one week post IPO).  What are your views?

You should consult a range of sources and collect news stories on your IPO. However you need to make use of relevant academic literature in your analysis.

(50%)

 

Assessment Criteria: in determining the grade to be awarded, examiners will take into account the following:

–        evidence of independent research, in particular the ability to identify relevant materials, including academic articles, books and real world examples (if necessary) to support the arguments.

–        ability to critically employ appropriate academic literature, including theoretical predictions and empirical findings to construct arguments, and

–        clear and concise writing.

You should allocate approximately 1,000 words for each question.

Please note that your answer for both questions should be based on the relevant academic literature (both theoretical and empirical) and should be appropriately referenced.

Real-world examples, if cited, should be referred to the sources, e.g. financial newspapers, regulatory reports, company annual reports etc.

Referencing: you must reference your work correctly using the Harvard method.  Failure to do so will result in the deduction of marks and possible proceedings under the University’s Regulations as to the Use of Unfair Means
Independence of working:

You are reminded of the University’s Regulations on the Use of Unfair Means, which are outlined in the School’s Handbooks.  Should you be found to be in breach of them you will be subject to disciplinary procedures.

Submission Details:
Other matters:

SOLUTION

About OCADO:

OCADO is a retail company mainly based on the internet that delivers goods (food related products, beverages, household goods etc.) similar to a supermarket (Ocadogroup). It positions itself as an online grocer that provides an easy platform for the customers to buy their goods and provides a unique experience than the existing supermarket and more importantly provides home delivery of the goods. On 5th July 2010, OCADO issued the prospectus of its Initial Public Offering (Dineen, S, 2010) which provides complete details about the company, the online retail industry and the risk factors involved in investing in the company.

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CULTURE COMMUNICATION AND GLOBALIZATION IN AN ORGANIZATION

QUESTION

Ideas for the Creative Assignment

 1. I am an art quilter and have a certificate in Fiber Arts from the University of Washington.  Quilting is a traditional art & craft that has been around since ancient Egypt.  There is a distinct “language” in quilting.  Traditional designs are copied across generations but also are gradually interpreted and adapted to local events and customs.

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CHANGE MANAGEMENT IN AN ORGANIZATION

QUESTION

Literature Review: Change and Professional Autonomy.

 SOLUTION

Autonomy is a vital characteristic for achieving professional status and it can exist on individual as well as group level (Molony, 1992). Autonomy is a complex and multidimensional phenomenon and it has been defined in dictionary as the right of personal freedom, self-government and the freedom of will. Various authors have classified professional autonomy as forms of attitudinal attribute which forms the foundation for the definitions cited in many disciplines. This structural autonomy relates to the freedom of the worker depending on the requirements of the job (White, 2002). These attitudinal and structural dimensions are encompassed by professional autonomy which is the freedom of self-governance and organization of the activities of the profession granted by law and society (Chitty, 1993). Due to the increasing involvement of government agencies, absolute professional autonomy has become unrealistic (Dempster, 1994). The developing leaning towards interdependence and shared control in health care has become an important part of professional nurse autonomy. Autonomy has been defined as a dynamic process which demonstrates changing amount of self-governance, interdependent sentiments and behaviors which are related with empowerment, readiness, valuations and actualization of autonomous performance. For achieving positive patient outcomes in the present day complex healthcare system, professionals have to be engaged in collective enterprise. Autonomy is manifested in the form of communication of mutual trust and respect which has to be intra as well as inter-professional. This interdependence challenges and stimulates the individual opinions and guides and encourages initiative. This it also demands individual accountability and responsibility.

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PRINCIPLES OF CONTRACT LAW

Apply Principles of Contract Law

  7.1

Consider the following sequence of events that typifies a normal working day.

 David, an accountant, is woken on a Tuesday morning by the sound of his gardener mowing the front lawn. He quickly showers, eats breakfast and then drives to work.

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ACCOUNTING THEORY OF IFRS

QUESTION

ACC29083: THEORY OF ACCOUNTING
Assessment details for ALL students
Assessment item 1 — Individual Case Study
Due date:
Tuesday of Week 7
ASSESSMENT
Weighting:
Length:
Objectives
30%
2500 – 3000 words
The objectives of your assignment are:
To develop your critical analytical skills and written communication to a point that you have
demonstrated you can communicate and argue a case from an accounting theory perspective.
This assignment requires a substantial search of the accounting theory literature and contemporary
developments on global accounting regulation.  You will need to use the resources of the various
databases and your text to successfully undertake this work.  Extensive reading is highly desirable.
Case Study
International View 2.1 on pages 26-27 in Chapter 2 of your Textbook: Godfrey,
Hodgson, Tarca, Hamilton and Holmes, 7
th
edition, 2010.
Case Title: “IFRS is a Big Four gravy train.” – By Richard Murphy

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FINANCIAL REPORTS AND ETHICAL REQUIREMENTS

QUESTION

Audit Clarity Project 

 

The Clarity Project involved the International Auditing & Assurance Standards Board (IAASB) reviewing and reissuing all its standards to improve the clarity of wording and make their application more consistent.  Subsequently the Australian Auditing & Assurance Standards Board (AUASB) has adopted this work and reviewed all existing ASAs.  The complete new set of revised ASAs was issued and became legally binding in October 2009.

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PUBLIC RELATIONS PRINCIPLES OF PINK RIBBON

QUESTION

Design of Public Relation Campaign for Breast Cancer Foundation Pink Ribbon

SOLUTION

In the world of communication Management of Public Relation is one of the key issue with any organization or company for the matter of fact. A good PR management of any organization can make a drastic change in the image of the company.  A good PR plan is entirely responsible for the success and failure of the campaign.

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CURRENT ISSUE IN MARINE PROPULSION SYSTEMS AND IN AN ENVIRONMENT

QUESTION

ASSIGNMENT 1: CURRENT ISSUES IN MARINE
PROPULSION SYSTEMS
Weighting 25%
You have been invited to present a paper at the AMC Virtual Maritime
Conference which is being held on 30 April – 4 May 2012.   Your paper must reach
Norman Lawrence by Wednesday 25 April 2012 at the very latest.  Ideally it should be
received before the deadline.
The conference theme, Current Issues in Marine Machinery Systems, was chosen to facilitate
discussions and interaction between Maritime Engineers.   Although the Conference’s emphasis
is on the main theme, paper proposals on all aspects of maritime engineering systems design are
welcome (provided they are based on the topics of modules 2-12). The topic chosen must be of
interest and of relevance to the profession at large and contemporary in nature. It should be
thoroughly researched.
Suggested topics for conference papers include, but are not restricted to, the following:
 Oil/water separators, current practice and regulations
 Fires systems
 Use of composite pipes (and/or valves) onboard ships
 Engine room fires
 A review of corrosion and its control in ships
 Marine fouling of sea water systems
 A review of logistic support issues for fleet maintenance.
 Application of reliability centered maintenance to fleet vessels (surface or submarine).
 Review of trends in ballast water management for merchant shipping.
 Can DC power be eliminated from conventional submarines?
Case study (topic by agreement)
 Other Topics by Agreement

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SOCIETY OF NEW TERRORISM

QUESTION

COMMONWEALTH OF AUSTRALIA
Copyright Regulations 1969
WARNING
This material has been reproduced and communicated to you by or on behalf of the University of
Wollongong pursuant to Part VB of the
Copyright Act
1968 (
the Act
).
The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection
under the Act.
Do not remove this notice.
You may print or download ONE copy of this document for the purpose of your own research or study.

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COMMUNICATION TECHNOLOGIES IN GLOBAL VILLAGE

QUESTION

This assignment for an English learner and the assignment as follows:
1. The topic title is “The negative effects of communication technologies outweigh the positive effects”.
2. Choose whether you completely agree or completely disagree (Argumentative essay).
3. Using totally 5 references and use at least two of these references:
http://www.guardian.co.uk/education/2011/feb/14/information-overload-research
http://knowledge.asb.unsw.edu.au/article.cfm?articleid=1026
http://www.msnbc.msn.com/id/23600001/ns/technology_and_science-wireless/
4. It should contain at least 3 main ideas (it’s recommended that you make them 3 paragraphs or more).

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ORGANIZATION BEHAVIOR IN ASIAN POP CULTURE

QUESTION

Assessment 2. Reflective Essay (35%) due 17 Apr  
Length: 1000 words.  
By drawing on what you have learnt in the course, write a reflective piece on the following topic.  You must refer to at least three weeks ofreadings to pass this assignment.  You can refer to any three weeks of readings in the entire course except any readings you used/will use in your presentation.  Every week has more than one reading so you may refer to one or more readings for the weeks you choose.  You may also refer to lectures tutorials and tutorial presentations to help you in this assignment.  It is not necessary for you to do extra research for the reflective essay.

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ACTION IN REFLECTION FOR THE DOMAIN OF MATHS

QUESTION

Activity 1

Smith, D. L. & Lovet T.J. (2003). Curriculum: Action on Reflection. Tuggerah, NSW: Social Science Press.
This is a very interesting text and should be read in its entirety at your leisure. For this topic we will focus on Chapters 1-3.

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ACCOUTING THEORY OF CONSTRUCTIVE LIABILITY

QUESTION

ACCG923 Accounting Standards and Practice
Session 1, 2012
Assignment Instructions:
 Assessment percentage: 15%
 Mark allocation: This assignment will account for 15% of the total marks towards
your final assessment. Your lecturers will mark the technical component of the
assignment, and this will be marked out of 10. Centre for Macquarie English (CME)
will assess your writing skills. This component will be marked out of 5.
 Due: Week 7 classes (Starting from 23
rd
April, 2012)
 You must submit two hard copies of your assignments (with completed and signed
cover sheets and your originality report from TURNITIN attached to both copies) to
your lecturer during your class time only.
 The instructions on how to register, submit your assignment and prepare the
originality report will be available on iLearn under the assignment folder.
 You must clearly state your lecturer’s name and the time and day of your lecture.
Clearly mark COPY 1 and COPY 2 on each assignment.
 Format requirements: “Times New Roman”, size 12 with 1.5 line spacing
 If students are unable to submit the assignment on time due to illness or misadventure,
then they should contact the Unit Convenor prior to the due date and hand in the
appropriate absence form. It is important for students to provide proof of such
circumstance (eg. Medical certificate covering absence date and subsequent days until
submission). No penalty will apply if the evidence provided is approved by the Unit
Convenor and covers the entire period prior to submission.
 No extension will be granted for students who are enrolled late in this subject.
 Any submission after your class is considered as late assignment and it will not be
accepted by your lecturer. For example, if students submit the assignment after their
class time, but still within the same day, they will also be penalized for late
submission. For late assignment, students must submit at BEGC (E4A Level 2). Late
submission will be penalized at the rate of 10% of the maximum marks per day or
part thereof.
 The policy statement on cheating and plagiarism is a cornerstone of academic
integrity at Macquarie University. All students are responsible for familiarizing
themselves with the policy, seeking further advice if necessary and complying with it
at all times. If you use any material, for example textbooks, journal articles, etc, to
support your answer, you are to use the Harvard Style of referencing in your answer
for both in-text and bibliography referencing.
 Assignments not in accordance with ALL of the above instructions MAY NOT be
marked.

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